Cassandra Roberts

Cassandra roberts

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location of Cassandra RobertsAuckland, Auckland, New Zealand
Followers of Cassandra Roberts323 followers
  • Timeline

  • About me

    Marketing Manager at Cartology New Zealand - Part of the Woolworths Group

  • Education

    • Auckland university of technology

      2019 - 2020
      Master of marketing with distinction

      Activities and Societies: Inducted to Beta Gamma Sigma Honorary Business School Society

    • Cpit (christchurch polytechnic institute of technology)

      2009 - 2011
      Bachelor of design graphic design
  • Experience

    • Mcphail sports

      Mar 2012 - Jul 2014
      Graphic designer

      Creation of original designs in print pattern for sporting goods, footwear and accessories supplied to large New Zealand retailers including The Warehouse, Pumpkin Patch and Number One Shoes. Worked with licensed sportswear brand, Body Glove to create designs for New Zealand and Australian markets. Interpreted latest trends for a lower end market while still maintaining high quality designs.

    • Flashbay

      Nov 2014 - Aug 2016
      Intermediate graphic designer

      Content development in digital marketing for the worlds leading supplier of B2B branded USB hardware. Interpreted sales briefs into compelling online content in the form of illustration, photography, info graphics, digital advertising and blog posts. Website content management for 17+ languages including two sister brands.

    • Not socks

      Nov 2016 - Mar 2017
      Graphic designer- marketing & digital content (contract)

      Developed and expanded on emotive and visual content for web, social media and online marketing campaigns for a fast growing online gift retailer. Managed design and production of print catalogues, advertorials, product packaging and photography and editing of product images.

    • Up education

      May 2017 - Feb 2019
      Graphic designer

      • Design management of 13 brands• Development of multiple brand guidelines• Targeted outdoor campaigns• Website development • Print collateral• Project systems and managementEfficiently led and delivered creative projects in support of ongoing marketing and sales for UP educations 13 vocational college brands:New Education GroupACG SchoolsNZMANSIAYoobee School of Design NZ School of TourismAMESSouth SeasAnimation CollegeNew Zealand Institute of SportNew Zealand College of Massage Cut Above AcademyElite School of Beauty and SpaAssessed different demographics and product offerings and created designs and graphics in both online and print marketing campaigns. Sustained high performance production and management of design team. Coordinated with head of brand and Marketing managers on production schedules. Ensured brand identity was consistent and in compliance with corporate standards. Show less

    • Acg schools

      Mar 2019 - Apr 2022
      Marketing specialist
    • Cartology new zealand

      May 2022 - now
      • Marketing Manager

        Aug 2024 - now
      • Assistant Marketing Manager

        May 2022 - Aug 2024
  • Licenses & Certifications

    • Content marketing

      Lynda.com
      Jul 2017
  • Honors & Awards

    • Awarded to Cassandra Roberts
      Mortlock McCormack Law Art Awards - Highly commended Mortlock McCormack Law Oct 2011 Highly commended award for final year portfolio exhibition
  • Volunteer Experience

    • Project Assistant

      Issued by The Canterbury Charity Hospital
      The Canterbury Charity HospitalAssociated with Cassandra Roberts