Rylan Czuczman

Experience

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  Nationwide Building Society

  Nov 2011 - Apr 2013

  Customer Service Consultant

  Enquiry and problem solving role, triaging initial complaints and questions, as well as selling customers additional relevant and beneficial Nationwide products.

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  Sheffield Hallam University

  May 2013 - Jul 2013

  Graduate Intern

  Provided marketing and administration support on a project helping to standardise Sheffield Hallam’s Advanced Wellbeing Research Centre’s findings to allow for easier grant proposals, PR opportinities and visibility across the university.

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  Sheffield Hallam University

  Sept 2013 - Sept 2021

  Senior marketing role planning, developing and delivering creative and high-profile conversion projects to support ambitious university application and admission targets.◾ Lead for content and template development for enquirer and offer-holder conversion, including CRM maintenance;◾ Managed high-profile projects such as welcome, including web, email, social media and print elements, leading to a 6% increase in event attendance. As part of the international conversion team, worked on campaigns to drive enquiries/applicants onto the next stage of their journey towards becoming a Sheffield Hallam student. Ensuring international students were welcomed and felt part of the student community, led the marketing efforts of the team, promoting events, support and visa guidance across web, social and print to ensure the university retained as full a cohort as possible. Working as part of the frontline student services team, this role entailed triaging and handling student enquiries and concerns, ensuring they got the support they needed in a timely, professional and empathetic manner.

  • Senior Marketing and Communications Officer

    Oct 2019 - Sept 2021

  • Global Communications Officer

    Jan 2018 - Oct 2019

  • International Experience Officer

    Apr 2017 - Jan 2018

  • Advice and Information Assistant

    Sept 2013 - Apr 2017
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  SOUPAGENCY®️

  Sept 2021 - Jun 2022

  Marketing Manager

  Reporting into Founder and Managing Director as part of the leadership team to design and implement creative, KPI-driven marketing and communication campaigns to meet and exceed agency targets.◾ Responsible for writing and designing yearly and quarterly marketing plan, incorporating paid/organic social, email, website and podcast;◾ Oversaw rebrand of company, including design and build of website, production of internal and external assets and messaging framework;◾ Launched new 'done-with-you' agency product, including community platform build, promotional plan and assets as well as process automation. Launch exceeded target members, generating £12,000 in monthly revenue vs. £10,000 target;◾ Launched new podcast to appeal to ideal customer profile, including content distribution framework, social and email comms plan. Show less

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  Only The Brave

  Jun 2022 - Jan 2024

  Marketing and Strategy Manager

  Reporting into the CEO and MD, overseeing insight and strategy for B2B and B2C clients, as well as the agency's marketing across all platforms.◾ Responsible for gathering insight, data and using social listening tools to form brand strategy and multi-channel campaign plans for a range of clients including Amazon, LloydsPharmacy, IPN, GBK, Carluccio’s, Vintage Inns and Slim Chickens;◾ Collaborated with internal Client Services team as well as external media agencies and client teams to ensure objectives were delivered against insight-led multi-channel projects spanning website, social and email;◾ Worked with high-profile clients in conjunction with a psychological behaviour agency using social listening tools to ascertain brand trust levels and develop strategies to tackle negative sentiment;◾ Proficient in a range of digital tools including SemRush, Mailchimp, HubSpot, WordPress and social listening platforms;◾ Experience of presenting and pitching services and ideas to current and prospective clients, gaining buy-in on strategy direction and value of services;◾ Responsible for the agency's marketing plan and strategy, including planning activity across social, website and CRM; developing and writing content such as white papers; and on-going measurement and refinement according to agency objectives. Show less

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  Nutritics

  Jan 2024 - now

  Digital Marketing Manager