Fernanda Bispo

Experience

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  Oi/Telemar

  Jun 2006 - Feb 2008

  Campaign Coordinator

  Spearhead events planning and promotions to drive sales objectives, meticulously crafting advertising policies and campaignsInnovate and execute advertisement campaigns to enhance brand visibility and reachDevise effective Relationship Marketing strategies to cultivate strong customer connectionsCreate and execute impactful advertising and promotional web campaigns for maximum online impactElaborate and implement comprehensive business plans, ensuring seamless execution of strategiesConduct meticulous analysis of media plans to optimise marketing efforts Exercise strict control over marketing budgets to maximise return on investment Show less

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  Chef Works Australia

  Dec 2013 - May 2015

  Marketing and Sales Assistant

  Developed engaging content for newsletters, website, blogs, social media, and printed materials through strategic copywriting and content creation. Successfully executed marketing campaigns across multiple channels to drive brand awareness and increase customer engagement.Managed all aspects of social media activities, including content creation, scheduling, and engagement.Planned and executed a monthly Q&A column, providing valuable information and insights to customers.Fostered effective communication and collaboration by liaising with operations and marketing managers to develop a comprehensive marketing and events calendar. Show less

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  Titan Digital, Perth WA

  Jul 2015 - Oct 2016

  Marketing Coordinator

  Collaborated with the national marketing team to coordinate workshops and events in partnership with Google.Developed impactful presentations to effectively communicate marketing strategies.Implemented pre- and post-event strategies to maximise engagement and drive results.Conducted comprehensive marketing background and competition research to enhance campaign effectiveness.Provided marketing support to executive consultants and other stakeholders. Formulated and executed sales lead strategies to generate new business opportunities. Show less

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  Opmetrix

  Jan 2017 - Sept 2017

  Marketing Specialist

  Developed and executed email marketing campaigns, showcasing expertise indevelopment and set upContent developmentCollaborated closely with the partner manager to devise effective marketing strategies for partnersFostered relationships with Premium Partners to create and implement impactful joint marketing initiativesOrchestrated seamless event planning and coordination to ensure successful outcomesApplied creativity and expertise to design and implement dynamic marketing campaignsLiaised with advertising, media, and design agencies Show less

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  EyeQ Optometrists

  Sept 2017 - May 2019

  Marketing Associate

  Assisted in the development and implementation of marketing strategiesMonitored and evaluated marketing activities and budgetsCollaborated closely with local stores to develop local area marketing initiatives Conducted research, wrote and coordinated the production and distribution of marketing, sales and product-related collateralAssisted in the development of short, medium and long-term marketing plans Planned and coordinated various eventsExecuted direct and online marketing campaigns Managed social media platformsAnalysed and reported data for marketing purposes Show less

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  Nexon Asia Pacific

  May 2019 - Mar 2024

  Management, planning, and implementation of integrated marketing campaignsDevelop and plan marketing initiatives for up-selling and cross-selling Support and implement account-based marketing programsDefine and manage campaign budgetsCollaborate closely with Business Leads, Sales Teams, key vendors, and the wider marketing team to define requirements, driving implementation of marketing activitiesReport and analysis of campaigns and digital marketing programs Manage events, including trade shows and webinarsCultivate strong relationships with major technology vendors to develop, implement, and report on integrated marketing activities through MDF programsCreate content and provide copywriting services Show less Focused on driving demand for Nexon services through the channel communityManaged the development, market share, and profitability of strategically targeted market segments and channel groupsWorked closely with key stakeholders to build and implement strategic channel marketing solutionsDeveloped and managed integrated marketing communication and programs across the channel baseDeveloped comprehensive go-to-market strategies and tactical execution plans Coordinated channel-based market research to gain in-depth understanding of customer groupsDeveloped and managed the budget for channel marketing, including forecasting Reported on and measured channel performance, providing recommendations for improvement. Show less Management, planning, and implementation of integrated marketing campaignsDevelop and plan marketing initiatives for up-selling and cross-selling Support and implement account-based marketing programsDefine and manage campaign budgetsCollaborate closely with Business Leads, Sales Teams, key vendors, and the wider marketing team to define requirements, driving implementation of marketing activitiesReport and analysis of campaigns and digital marketing programs Manage events, including trade shows and webinarsCultivate strong relationships with major technology vendors to develop, implement, and report on integrated marketing activities through MDF programsCreate content and provide copywriting services Show less

  • Senior Marketing Program Manager

    Nov 2021 - Mar 2024

  • Channel Marketing Manager

    Apr 2021 - Nov 2021

  • Marketing Program Manager

    May 2019 - Apr 2021
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  PwC Australia

  Apr 2024 - Aug 2024

  Microsoft Alliance Marketing Manager