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Ilse Van Ingen

Ilse Van Ingen

HR Advisor & Single Point of Contact

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location of Ilse Van IngenDe Bilt, Utrecht, Netherlands

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  • Timeline

  • About me

    Digital Marketing Manager @ Henkel

  • Education

    • Educate Centros de Formación S.Coop.And.

      2014 - 2014
      Certificate Community Manager Course Community Manager

      Community Manager, Social Media, Online Marketing

    • Instituto Cervantes

      2014 - 2014
      Spanish Language and Literature C1

      Official Certificate for Spanish as a Foreign Language (DELE), level C1

    • NHTV Internationale Hogeschool Breda

      2008 - 2012
      International Tourism Management and Consultancy Tourism Bachelor

      2008: Investigation field trip to Singapore and Australia. Destination Development Research. 2012: Thesis: “Exploring VFR tourism generated by international students and its significance to tourism authorities; the case of Granada.”> Nomination for the " National Joop Jansen Award" for innovative theses. 4th place.

    • Universidad de Granada

      2012 - 2013
      Master in Marketing and Consumer Behaviour Marketing and Consumer Behaviour

      Master in Marketing and Customer Behaviour.Investigation, Methods of Investigation, Marketing, Ethics, Social Aspects of Marketing, Neuromarketing, Technological Innovation, E-commerce, Relational Marketing

    • Universidad de Granada

      2011 - 2012
      Turismo Bachelor

      Erasmus exchange program for a year including courses such as "tourism planning", "tourism destinations", "Andalucía as a tourism destination" etc.

  • Experience

    • NGA Human Resources

      Oct 2013 - Feb 2015
      HR Advisor & Single Point of Contact

      First and single point of contact for client, payroll managers and team of HR agents. Working together with internationals such as Philips and ASML. Managing team of HR agents including monitoring productivity, issue tracking, policy knowledge, service level monitoring, recruitment, training of new hires and knowledge transfers during reorganization. Programs: SAP, HRW, Oracle, Workday

    • AVIAREPS

      Mar 2015 - Apr 2018

      - Coordination of online marketing activities: video advertising, content integration, native advertising, social media etc.- Coordination of offline marketing activities: print, TV, radio, out of home etc.- Joint promotions with strategic partners- Trade promotions such as roadshows, B2B product/destination presentation, workshops- Organisation of FAM trips for trade and press trips for media/bloggers/influencers- Coordination and organisation of events- Public relations: press releases, social media I was responsible for the following destination accounts: Ministry of Tourism of Oman, Las Vegas Convention and Visitors Authority, Trentino Marketing, Mauritius Tourism Authority and Idaho Tourism.AVIAREPS BV is a full-service communication consultancy agency that primarily focuses on companies in tourism. The company advises and supports clients with all their communication requirements such as marketing, trade, PR, social media and representation. Show less

      • Marketing & Trade Consultant

        Feb 2016 - Apr 2018

      • Reservations and Ticketing Agent

        Mar 2015 - Jan 2016

    • Bol.com

      May 2018 - Jan 2019
      Online Brand Specialist

      bol.com is the largest online retailer of the Netherlands and Belgium. I was in charge of:- The development and execution of the annual marketing plan of the brand Canon- Online marketing activities included SEA, SEO, social media and content marketing- Development of their online business strategy at bol.com, data analysis on customer insights- The improvement of the online customer journey

    • Qatar Airways

      Feb 2019 - Jun 2021
      Marketing Executive

      Qatar Airways: World's Best Airline (2019-2023)- Media-buying online & offline- Managing marketing campaigns with media agency and other external suppliers- Implementation of promotional strategies that enhance product position - Managing annual marketing & e-commerce budget- Coordination for Public Relations activities with internal and external stakeholders (press agency, print media, online, bloggers, influencers and alike)- Brand visibility in the Netherlands and control on coherent brand image- B2B: travel agent communication via email marketing Show less

    • Hero Benelux

      Jun 2021 - Sept 2022
      Digital Manager

      - Verantwoordelijk voor het opzetten van strategische media jaarplannen van de Hero Benelux merken: B'tween, Hero Jam, Hero Baby, Hero Cassis en Organix (NL&BE). - Inkoop van alle online en offline media en aansturen van media bureau- (Media) campagne analyse en rapportage aan o.a. management- Website optimalisatie (CMS)- Email marketing flows (CRM)- Begeleiden pitch traject nieuw media bureau en CRM provider- Optimalisatie digital client journey

    • Henkel

      Nov 2023 - now
      Digital Marketing Manager

  • Licenses & Certifications

    • Artificial Intelligence for Marketing

      LinkedIn
      Aug 2023

    • Advanced Airline Marketing

      International Air Transport Association (IATA)
      Sept 2019

    • Excel 2016 Expert: Interpreting Data for Insights

      Smartenup
      Sept 2018

  • Volunteer Experience

    • Volunteer

      Issued by Stedenband Utrecht-León on Jul 2008
      Stedenband Utrecht-LeónAssociated with Ilse Van Ingen