Souvik Dey

Experience

• 

  Essar

  Jul 2014 - Aug 2014

  Project Trainee

  Market research and marketing

• 

  WNS Global Services

  Mar 2015 - Oct 2018

  Business Analyst

  Market Research and CPG-Retail Analytics Reviewing & interpreting market scenario/ trends to fine tune the marketing plans Collating information & data on market pulse and industry happenings, and reporting.  Analyzing communication strategy/promotion activities of the competitors. Using of advanced MS office tools to analyse different data-sources and represent them in proper format.Brand Communication Positioning of the Brand in competitive market. Educating Client about the Capability of the product and provide proper solution to customer’s needs. Capture new audience with the presence and credibility of the Brand and proper Brand communication. Client Servicing Conceptualize, formulate and implement communication campaigns in-line with client’s goals.  Create the right image for the Company in corporate industry and public through Corporate Communication initiatives.  Responsible for monitoring company’s overall service offer guidelines in all communications carried. Industry specific marketing/sales strategy. Show less

• 

  Alliance Data card services - Know More Sell More

  Nov 2018 - Mar 2021

  Senior Market Research Analyst

  Roles & Resposibilities Analysis of Secondary Data, Reviewing brand’s current status and developing new brand strategies. Reviewing & interpreting market scenario/trends to fine tune the Marketing plans. Educating client about the capability of the product and provide proper solution to customer’s need. Conceptualize, formulate and implement communications campaigns in-line with client’s goals. Industry specific marketing sales and strategy. Helps the client identify potential markets for new brand launch and strategy to repositioning existing brands toimprove sales volume using secondary syndicated databases Implementing different statistical methodology, specifically Structured equation models and Multivariate Regressionanalysis to understand consumer behavior across different geographies, and help client to design their activationplans based on these outcomes. Show less

• 

  Fractal

  Jun 2021 - now

  Senior Consultant

  • Engaged in customer success role, educating client in product utilities and helping to set up test and learn environment and analyze the outcome.• Helped clients to take informed decisions based on actionable insights from the test and learn output.• Setting up environment for newly acquired retail clients to run site level experiment.• Backtracking issues and provide resolution on the platform.• Educate existing client about new feature implemented in the product.• Collaborating with the product team to create and update new feature based on client requirements.• Training new recruits on the tool. Show less