Anna Frenkel

Experience

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  Israel Defense Forces

  Jan 2003 - Jan 2005

  Behavioral Science analyst, Organizational Consultation branch, Behavioral Science Unit

  Within my role I was in charge of creating assessment feedbacks and delivering them to the organizational consultants in the different army corps. I Also participated in high-ranking officers assessment centers, and Behavioral Science analyst recruitment centers.

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  Amdocs

  Jul 2006 - Apr 2014

  Executive Vice President Assistant and Division office Manager, Amdocs

  • Managed cross-division tasks, travel, expenses & invoices, executive calendars.• Supervised and supported customer visits.• Organized divisional conferences in Israel and abroad.• Led purchases and relationships with vendors & purchasing department.• Provided on-boarding and ongoing assistance to all division employees worldwide.• Received Amdocs Recognition Award.

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  Johnson Controls

  Apr 2014 - Jan 2020

  • Led, planned, and executed marketing product launches to meet the business goals.• Created various sales collaterals - digital, social, and printed - such as website content, landing pages, videos, presentations, press releases, brochures, catalogs, etc.• Created marketing communications, such as email campaigns and product announcements.• Worked closely with multiple agencies to achieve the right creative design, keeping with the corporate brand visual identity and brand standards. • Managed projects globally with cross-organizational teams. Show less • Coordinated communications (releases, announcements) to sales, operations, and tech support teams• Developed and distributed the weekly red flags and monthly roadmap reports• Gathered and analyzed data, aligned with cross-organization functions, and updated databases• Monitored and managed the department's priorities tasks • Assisted sales teams in technical and promotional presentations to customers• Led Stock Keeping Unit reduction project. Exceeded my goal by 10x% every year Show less

  • Product Marketing Manager

    Sept 2015 - Jan 2020

  • Project Manager in Product Management Dept.

    Apr 2014 - Sept 2015
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  IMNA (I AM NOT ALONE)

  Jan 2021 - May 2022

  Product Marketing Manager

  • Responsible for all marketing initiatives, including product positioning and messaging, strategy planning, content creation, online presence, events coordination, grant requests, and more. • Developing, writing, and designing various content materials such as case studies, infographics, blog posts, articles, web content, videos, customer presentations, social media posts, etc.• Writing and coordinating internal marketing communications as well as external press releases.• Establishing an organic social media presence (grew the company's global brand awareness by 15%).• Working with internal and external stakeholders to promote tradeshows and events presence.• Managing vendors, contractors, and campaign plans. Show less

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  Prisma Photonics

  May 2022 - now

  Marketing Manager