Roni Chamcham

Experience

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  Leo Burnett Beirut

  Jun 2000 - Jun 2004

  Head of Philip Morris Unit - Levant

  • Led Marlboro portfolio for the Levant and Cyprus• Drove operational improvements in 2003 which resulted in 25% savings and improved profit margins by 16%.• Handled brand sponsorships for events such as Marlboro Rally of Lebanon and Bahrain F1 Grand Prix.• Increased profitability by 54% in 2004.

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  Saatchi & Saatchi Beirut

  Jun 2004 - Jun 2005

  Head of Planning

  • Led business acquisition team of 4 for the Levant Area with focus on new business wins (+ 35%) and blue-chip (Procter and Gamble) brand consultancy.• Proved team leadership and successful working within tight deadlines and fast-paced atmosphere. Clients: Crest, Gilette, Chateau Kefraya, Iraqi Elections NGO, Queen Rania Foundation, LibanCell

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  BBDO Worldwide

  Jul 2005 - Feb 2020

  Customer and Client-centric Group Managing Director, focused on increasing Bottom Line and engaging in Managerial Change to optimize output and sustain Group culture. Adaptive and deadline-oriented critical thinker experienced to execute and complete multiple projects in high-stress environments. • Merged 2 companies Impact BBDO Cairo and Strategies BBDO Cairo to form BBDO CAIRO GROUP with more than 150+ employees and restructured the Group, enhanced economies of skills and scale and streamlined operational culture.• Adjusted dropping revenue stream and balanced unstable ratios - affected by currency float in 2016.• Achieved in 2017 and 2018 a remarkable 18% growth driven by organic expansion and new business inclusion.• Enhanced and redefined organizational structure to maintain company's competitive edge and culture across departments.As such, the Group is considered today one of the top creative Agencies in Egypt. Show less • Led a headcount of over 100 employees - operation being the second largest in BBDO MEA Group.• Saved the operation from the 2016 local currency float and end it up closing the year with 11% profit (versus negative predictions).• Operated internal right sizing to balance S&R to Income ratio below 50.• Restructured departments to allow mandatory digital inclusion and streamline office culture across employees.• Devised, deployed and monitored processes to boost long-term business success and increase PBT levels by 25 % PBT in 2017/2018 despite the local economic strain inflicted by currency float and 2-digit inflation.• Managed operations in forward-thinking strategies to accomplish 88% asset retention in 2017/2018. Show less •Led PepsiCo portfolio for the Levant and Africa with a year by year average growth of 27% PBT. •Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans and across MEA and Levant geographies.• Contributed in the setup of Affiliate Operations in Syria, Morocco, Jordan and Algiers to cater for the Multinational businesses, all affiliates reporting to Beirut Operation.• PepsiCo products have been dominating by market share in Iraq, Jordan and Lebanon by 80% + points.• Handled Imperial Tobacco Group for MENA with a yearly compounded average growth of 34% PBT. Show less

  • Group Managing Director

    Jun 2018 - Feb 2020

  • Managing Director

    Jan 2016 - Jun 2018

  • General Manager

    May 2013 - Dec 2015

  • Regional Business Unit Director

    Jul 2005 - Apr 2013
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  RConsultPlus®

  Oct 2019 - now

  Managing Partner

  • Transformed SMEs through brand and communication uplift and management solutions.• Collaborated with other consultancy groups on strategic assignments.• Deployed SME transformation in structural, financial, marketing, and communication functions.• Provided political communication consultancy leading to successful candidate election.• Achieved 23.5% compounded turnover increase through communication strategies in banking, realestate,FMCG, retail, advertising, manufacturing and medical (Hospital) categories.• Secured a successful major pitch deal with Ogilvy Qatar for Qatar National Bank.Achieved 70%+ business retentionNon-exhaustive Client list: Ogilvy Qatar, ABC SAL (Leading Retail and Shopping Mall in Lebanon), ANBoukhater Holding (Mazda, Ford, Opel, Piaggio, Vespa, KTM..), Notre Dame des Secours NDS-CHU.Full client list upon request and at the discretion of the concerned partners. Show less

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  Ogilvy

  May 2022 - Oct 2022

  Executive Consultant | Acting Mangaging Partner

  Co-leading Agency operations at managerial level, restructuring, pitching and retaining QNB, the largest Bank Group in Qatar.

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  ABC Lebanon

  Nov 2022 - Apr 2023

  Executive Consultant | Acting Group CMO

  Restructured Marketing, CRM, Virtual Merchandising, and Customer Experience Department for enhanced output and collaboration.Developed a 5-year vision plan to boost experience and increase bottom line.

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  CHU Notre Dame des Secours

  Sept 2023 - Nov 2023

  Executive Consultant

  Internal MarCom Audit. Gap Analysis and Inter-departmental Communications Restructuring.