
Victor M.
Editorial Assistant

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About me
Working for some time with audiovisual combined with marketing, passionate about writing and creative ways of producing content. Experience from a dynamic start-up to the complex behaviors of big national companies.
Education

ILAC
-Pós-graduação Lato Sensu - Especialização Writing, General
Universidade Anhembi Morumbi
-Bacharelado COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS
ETEC Martin Luther King
-Ensino Técnico Marketing
Experience

Editora Abril S.A.
Feb 2015 - Dec 2016Editorial AssistantTopic Assistance: Assisting in defining and selecting subjects and topics for content production, providing relevant ideas and suggestions.Material Suggestions: Providing suggestions for materials such as movies, games, fashion, and videos to be included in projects and productions, considering trends and audience preferences.Evaluations of Films, Games, Fashion, and Videos: Conducting critical analysis and evaluations of films, games, fashion, and videos, offering insights on quality, impact, trends, and relevance to the audience. Show less

Telecine
Jan 2017 - Dec 2018WriterFilm Critic: Evaluating and critically analyzing movies, providing insights on quality, storytelling, acting, and other cinematic elements.Behind-the-Scenes/Making-of Content Creation: Producing exclusive content that offers an inside look into the movie production processes, including interviews with cast and crew, behind-the-scenes footage, and additional information for fans.Website Articles: Developing articles and features related to the film industry for publication on websites, covering topics such as releases, reviews, interviews, trivia, and industry trends.Cinema Relationship Management: Establishing and maintaining partnerships with cinemas, managing the relationship between the media outlet and the theaters, ensuring effective collaboration for film promotion and events. Show less

Play2sell S.A.
Apr 2019 - Mar 2020Content CreatorHead of Content Team at Startup: Leading and managing the content team within a startup, overseeing content creation, strategy, and implementation to drive engagement and achieve business goals.Copywriting: Crafting persuasive and compelling written content that captures the attention and resonates with the target audience, with the aim of driving conversions and achieving marketing objectives.Scriptwriting and Storytelling for the App: Developing engaging and immersive narratives, scripts, and storytelling elements for the application, enhancing user experience and creating memorable interactions. Show less

Telecine
Apr 2020 - Mar 2022CopywriterFilm Critic: Evaluating and critically analyzing films, providing insights on quality, storytelling, acting, and other cinematic elements.Briefing Development and Analysis: Creating and reviewing documents that provide essential guidance and information for the execution of marketing and communication projects.Journalism Content Production: Creating articles, news pieces, and other informative content following journalistic principles and standards.Copywriting: Persuasive and creative writing aimed at engaging and influencing the target audience, whether for sales, marketing, or advertising communication.Ghostwriter: Writing content on behalf of another person while remaining anonymous as the author, often for editorial purposes, biographies, or books.Marketing: Planning and executing marketing strategies to promote products, services, or brands, including market research, competitor analysis, and the development of persuasive campaigns. Show less

CVC CORP
Mar 2023 - nowCopywriterPlanning and creating content for communications with the sales network and end customers:Developing impactful and persuasive email marketing and SMS messages.Creating attention-grabbing subject lines to increase email open rates.Offline copywriting and speech construction:Crafting engaging and persuasive texts for printed marketing materials such as brochures and catalogs.Creating compelling speeches for presentations and corporate events.Intranet content and creative headline creation:Producing relevant and engaging content for the company's intranet platform, keeping employees informed and motivated.Creating creative headlines and titles for marketing materials, capturing the attention of the target audience.Call to action, offers, payment conditions, and legal text:Developing persuasive texts with impactful calls to action, encouraging customers to take action.Crafting clear and enticing messages to promote offers and communicate payment conditions.Adapting legal texts to ensure compliance with legal requirements in communications.Adapting texts to company tools:Ensuring that the texts are adapted to the company's communication tools and channels, maintaining brand consistency. Show less
Licenses & Certifications

Certificação de Lingua Inglesa
ILAC
Pacote Adobe
Escola SAGA
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