Pebbles Lim

Experience

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  Kellwood Company

  Jan 2000 - Jan 2007

  Senior Merchandiser

  Key area of management is category line selection, sales forecasting, merchandising, stocks management and team projects in multi-cultural setting

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  Li & Fung Singapore

  Jan 2007 - Jan 2009

  Merchandiser

  Co-coordinating and communicating with our NY buyers within the Division and overseas vendors, fabric mills and Supplier to ensure smooth functioning on a daily.Communicating relevant sample details to the relevant vendors and the NY buyers accurately and clearly. Providing alternatives to NY buyers in design, specs to achieve production viability and price point expectations.Prepares and summarize the consumption of all material from fabrics, trimmings and accessories up to packing material.Costing of programs by collecting and compiling relevant information for each program and distributing to the vendors.Ensuring fabric is adequately booked with right quantity and right timing as per delivery flow.Organizing testing / inspection of all production components to meet standards and timeline approvals.Ensure sanity of production start dates.To be aware of potential production problems that may affect delivery, specification cost and being ahead of time and quick action taken.Maintaining time and action calendars and updating daily to reflect all recent changes. Shipping and logistics planning in co-ordination with buyers and forwarder.Generation of reports such as sample, shipping, fabrics and FOB reports as well as production delivery status. Follow up on shipping documents, export-import correspondence. Show less

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  Zara Boutique Store

  Jan 2009 - Jan 2010

  Store Manager

  To assist in staff supervision and development, allocating duties and ensuring that these are carried out at all times.To ensure that all policies and procedures are followed by staff at all timesTo assist in developing the business & customer baseTo assist in controlling and managing all aspects of the day-to-day Store operation, including:Control and checking of all goods inwards and completing relevant paperwork stock and cash security within the store and to bankDisplays and merchandise: presentation both in-store and windows, ensuring that all promotions and pricing policies are effectively implemented and current maintain stock levels and mix as agreed with Directors and ensure out of stocks are kept to a minimum.Undertake regular stock checks as required;To understand the markets trend, study weekly sales reports for the store operates and identify the opportunities which ariseTo assist Visual Merchandising Manager in the effective merchandising of the Store, including promotional displaysTo develop new opportunities in accordance with agreed criteria and strategy developed with the Directors.To be aware of and ensure that agreed target sales and gross profit margins are achievedTo be responsible to the Store Manager for cash handling and security and the operation of the till systemTo assist the Store Manager in the completion of forms, returns, and control documents according to agreed control procedures Show less

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  Macy's

  Jan 2010 - Jan 2012

  Merchandiser

  Liaising with US buyers in promotion & getting bulk orders and preparing costing with vendors, suppliers and buyersWorks on developmental samples that’s follow buyer requirement by sourcing variety fabrics and trims with suppliers.Prepares and summarize the consumption of all material from fabrics, trimmings and accessories up to packing material.Costing analysis of material to ensure buying prices are within the estimate cost.Follow up and coordinate orders with vendors on order information sheet that would be distributed to all departments which includes sketch of the garments, shipment, colors, size assortment, material consumption, labeling, purchase order and packing details, also special instructions.Submit and follow up with fabric Mill/suppliers/buyers on all the necessary lab-dips/strike-off, trims sampling and bulk submission comments to ensure these processes are within the prescribed time and action calendar.Discuss with the vendors production team for the report on bulk cutting, distributions/issuance to the in-house with regular monitoring of production status. Follow up with quality assurance to update the quality control inspection from in-line up to final stages. Show less

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  HighStreetLabels.com

  Jan 2012 - Jan 2013

  Ecommerce Manager

  Identify business opportunity in terms of key brands, suppliers in the region and engage them to be business partnership.Negotiate on commercial agreement with specifics on products, margin, order flow, delivery and logistics, mood shots, images, event scheduling.Define clear merchandising strategy in terms of brands, category section in which the product will be features, top line and bottom line plan for the various product categories, idea mix SKU and develop long term business relationship with the brands/major distributorsBenchmark competition and define clear positioningSupport sourcing of International Brands Show less

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  Valiram group

  Feb 2013 - Mar 2017

  Regional Senior Buyer Merchandiser

  • Manage/support retail merchandising assortment and OTB planning in Singapore, Malaysia, Australia, Indonesia, Hong Kong, Macau, Philippines, Thailand, Russia and Mainland China • Maximize sales gross profit through the effective direction and management of all aspects of assortment and procurement.• Build and execute detailed annual plans (sales, margin, inventory turn and inventory composition) to support the company business strategy• Compile and present financial analysis including category sell-through, margins and key product performance; recap and analyze business results versus plan• Identify opportunities to increase sales, improve margins, optimize inventories and decrease markdowns• Responsible for the development of merchandising strategy, including assortment, sales planning and pricing. • Ensure that new product launches, clearances activity, overstocks and implementation of new Floorsets range stock are executed with careful planning and liaison with Retails, sales, logistics and marketing ensuring that any information is distributed in a timely manner• Work closely with logistics team to ensure that there is a joined up process between inbound/outbound stock movements• Identify and react to trends within department and in the overall market to drive sales and achieve annual plans• Collaborate with Marketing team on promotion and sales initiatives to increase sales• Managing in terms of best sellers and slow sellers among the stores, by preparing weekly, monthly, seasonally and annually analysis• Identify sales opportunities by regions to initiative the right sales and marginForecast and projection of re- orders by stores• Adjust location assortments (both breadth and depth) based on location results and Stores’ input.• Competitive intelligence – Fully aware of product lines, marketing strategies and successes of competitors. Knowledge enables us to identify opportunities in the market that can increase sales Show less

• 

  Crocs Asia

  Mar 2017 - now

  The Wholesale Multi-brand Merchandise Manager supports the Regional Wholesale Merchandising Lead to drive the regional merchandising vision in the Wholesale Multi-brand channel throughout the region for Crocs, the industry-leading casual footwear brand specializing in comfortable, fun, innovative and irreverent product lines designed to surprise and delight our millions of loyal Crocs fans and future Crocs fans.The Wholesale Merchandising team implements the global product strategy in the region and wholesale multi-brand channel to maximize product sell-in and sell-through. Wholesale Merchandising is a combined merchant and planning organization that builds and implements account business plans with significant input from the commercial team and global merchandising. The Regional Wholesale Multi-brand Merchandise Manager partners with the region to help execute the regional go-to-market strategy, which includes the regional merchandising vision, strategy and assortment plan for the product line to the wholesale multi-brand channel and drives it to achieve brand and revenue goals, sales growth and profit maximization through a consumer-centric focus at the regional level with alignment to the global brand. Show less

  • Senior Wholesale Merchandising Manager, SEA & ANZ

    Apr 2024 - now

  • Head of Wholesale Merchandising Manager - SEA & ANZ

    Jul 2022 - Apr 2024

  • Regional Merchandising Wholesale Manager SEA & ANZ

    Mar 2017 - Jul 2022