
Massimo Salvi
Apple Sales

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About me
Strategic Account Manager presso Glovo - Ex Expedia - Ex Bookassist - Ex Apple
Education

Università degli Studi di Napoli 'Federico II'
2011 - 2014Laurea triennale culture digitali e della comunicazione 98Activities and Societies: - Gesac; - Centro interdipartimentale di ricerca audiovisiva per lo studio della cultura popolare; - Laboratorio di documentaristica antropologica. The degree program has as cross-cutting goals the enhancement of the interdisciplinary approach in digital communication analysis through the teaching of sociological, political, historical and anthropological disciplines and the transfer of practical skills to increase the employability of graduates through the adoption of interactive didactic approaches and a strong operational value.

Sapienza Università di Roma
2014 - 2017Laurea magistrale Organizzazionie e marketing per la comunicazione d'impresa 110/110 con LodeActivities and Societies: Analisi interna ed esterna di aziende italiane; Analisi di mercato; Creazione e sviluppo di Business plan aziendali; Creazione e sviluppo di Piani strategici di comunicazione, Sviluppo di campagne di Digital Marketing. The Master Degree in Business Marketing and Marketing Communication forms professional figures in marketing and business communication's field, with expertise in managing strategies and tools for enhancing business, including: institutional relations, integrated product and service design, brand promotion, human resource management, organizational development programs, and consumer needs monitoring.
Experience

Trade Partners S.r.l.
Dec 2012 - Dec 2014Apple SalesThe professional figure related to Apple brand was in touch with customers in order to assist it in the purchase process. The main tasks of this figure were:Analysis of specific needs for each customer;Analysis and solution proposal;Assistance in the purchase phase; Sales space management;Stock and warehouse management.

Bookassist
Apr 2016 - Feb 2017Account manager of over 150 hotels in 7 different European countries, the professional figure was responsible for managing metasearch marketing campaigns and digital identity for every partner. The main tasks of this figure were:Managing hotel presence on digital platforms, in particular the metasearch platforms;Development and updating of metasearching strategies;Managing PPC metasearch campaigns;Campaign data analysis and reporting for hotels. Digital campaign manager of over 150 hotels in 7 different European countries, the professional figure was responsible for managing digital marketing campaigns and digital identity for every partner on the main world search engines. The main tasks of this figure were:Managing hotel presence on digital platforms; Development and updating of digital strategies; Managing PPC campaigns;Campaign data analysis and reporting for hotels.
Digital account: Metasearch Marketing Intern
Sept 2016 - Feb 2017Digital Marketing Intern
Apr 2016 - Sept 2016

Expedia, Inc.
Jan 2018 - Jul 2021Market AssociateAccount manager of an entire territory, the professional figure is responsible for creating and managing the relationship with the partners in his portfolio in order to increase the associate visibility, relevance and revenue on its territory. The main tasks of this figure are:Account Management and relationship building;Presence, sales and revenue strategy;Data analysis and reportig for accounts.

Glovo
Aug 2021 - nowManager of the team that deals with the market expansion of Southern Italy. The figure manages the account manager team that deals with the launch and management of new markets up to a degree of maturity based on operational and economic performance. In addition to resource management, the figure is entrusted with a portfolio of top accounts in order to increase performance. The main tasks of this role are:Resource managementCreation and implementation of the territorial expansion planAccount management of top partners Show less Center Italy destinations manager, the professional figure is responsible for increasing the profitability of the cities under his control. The holistic management of destinations for the part of revenues / costs and the relationship with the stakeholders who make up the operational funnel represent the core business of this role. The main tasks of this figure are:Design and implementation of the city development planKey partners account management and acquisitionData Analysis and reporting Show less
Strategic Account Manager
Mar 2024 - nowSenior Account Manager Campania & Italy South
Oct 2022 - nowCommercial Lead
Aug 2021 - Oct 2022
Licenses & Certifications

Positioning on search engines
Buzz Marketing, Seo&WebAgencyOct 2016
Anthropological and social documentary laboratory. Methods and techniques of shooting, directing, screenplay and editing.
Università degli studi di Napoli Federico II, Centro inter- dipartimentale di ricerca audiovisiva per lo studio della cultura popolareMay 2015
E-commerce
Search On Media GroupOct 2016
Google Analytics Individual Qualification
GoogleSept 2017- View certificate

Google AdWords Certification
GoogleNov 2017
Languages
- itItaliano
- inInglese
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