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Lydia Behling-Hess

Lydia Behling-Hess

Digital Sales Lead

Followers of Lydia Behling-Hess141 followers
location of Lydia Behling-HessSt Paul, Minnesota, United States

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  • Timeline

  • About me

    Membership Marketing Specialist at Scientific Societies

  • Education

    • University of Minnesota-Twin Cities

      2017 - 2020
      Bachelor of Arts - BA Strategic Communications

      Received well-rounded liberal arts education with classes ranging from French to Journalism to Computer Science. Gained experience working on multi-channel marketing campaigns, professional writing for public relations, and market research. Developed customer journey maps, surveys, and plans books for campaigns.

    • Saint Paul College-A Community and Technical College

      2016 - 2016
      Associate of Arts - AA

      Completed pre-requisites for higher education at the University of Minnesota. Attended classes on public speaking, creative writing, and coding.

    • DIS - Study Abroad

      2019 - 2019
      Strategic Communications

      Studied in Copenhagen, Denmark, to gain experience in strategic communications and in designing marketing and digital communications campaigns. Challenged a US-centric worldview by learning from experts in their fields across Europe. Broadened perspectives and developed cross-cultural communication skills.

    • University of Minnesota

      2025 - 2027
      Master's degree Strategic Communication

      Currently pursuing a professional Master's degree in Strategic Communication through the Hubbard School of Journalism and Mass Communication.

    • Nova Classical Academy Upper School

      2005 - 2014

      Activities and Societies: National Honors Society, Mock Trial Followed a rigorous classical education structure and refined communication skills through public speaking, language learning (French & Latin), and mock trial.

  • Experience

    • Barnes & Noble, Inc.

      Jun 2013 - Jan 2018
      Digital Sales Lead

      -Trained and supervised employees in customer service skills, database utilization, and digital sales.-Assisted for various author events and coordinated large-scale efforts to streamline training curricula for all incoming employees.

    • Xperitas

      May 2018 - Jan 2019
      Marketing and Communications Intern

      -Developed communications campaigns and strategy for Xperitas' marketing team. -Interviewed trip participants and teachers about their travel experiences and published articles about their experiences. -Produced promotional and informational materials for various company events and school visits. -Wrote articles to contribute to Xperitas Alumni Newsletter

    • Total Wine & More

      Jun 2019 - Mar 2020
      Front End Lead

      - Managed front end team of cashiers and customer service desk.- Provided training & onboarding for new cashiers.- Processed returns, managed cash office and cash flow, and online order processing.

    • Scientific Societies

      Nov 2020 - Feb 2025

      - Provide promotional and informational marketing support for client associations, including social media, graphic design, membership communications, and conference marketing. - Develop content and copy for digital channels (email, web, social media, paid advertising) and traditional mediums (direct mail, flyers/ brochures, and event signage).- Track and report on campaign results and recommend optimization of strategy for future efforts.

      • Membership Marketing Specialist

        Dec 2021 - Feb 2025

      • Membership Marketing Coordinator

        Nov 2020 - Mar 2022

  • Licenses & Certifications

    • Association Digital Marketing

      Association Academy
      Dec 2022
      View certificate certificate

    • Social / Behavioral or Humanist Research Investigators and Key Personnel.

      CITI Program
      Mar 2025
      View certificate certificate

  • Honors & Awards

    • Awarded to Lydia Behling-Hess
      Meisel Scholarship Westminster Presbyterian Church Jun 2018 A scholarship designed to pair a student with an industry mentor who will encourage and assist in the process of gaining out-of-classroom learning. Regular meetings and reflection about the value of community contributions are required as a part of the experience.