Sedrick Knowlton

Experience

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  West Texas A&M University

  Jul 2005 - May 2009

  Student Athlete

  NCAA Division II Intercollegiate Athlete Scholar Athlete2009 Captain 2009 Chaun Thompson Award WinnerAthletic Performance: Compete at a high level in football as a WR for West Texas A&M. Teamwork & Collaboration: Work closely with coaches, teammates, and support staff to execute plays, improve team performance, and contribute to team success in the Lone Star Conference. Foster a cooperative and positive team culture.Leadership & Mentorship: Act as a team leader by motivating and mentoring fellow players, helping with training, and providing guidance during games and practices. Set an example through strong work ethic, discipline, and sportsmanship.Game Strategy & Execution: Analyze game film, assist in developing strategies, and contribute to play calling and in-game decisions. Apply strong football IQ to anticipate opponents' moves and make critical on-field decisions.Physical Conditioning & Performance: Maintain peak physical condition through intensive training, weightlifting, agility drills, and recovery programs. Focus on strength, speed, and endurance to perform at the highest level.Time Management: Balance demanding practice schedules, travel commitments, and academic responsibilities, demonstrating strong time management, organization, and multitasking skills.Communication Skills: Maintain clear communication with coaches, teammates, and staff to ensure smooth coordination and execution of team strategies. Serve as a liaison for team-related concerns or issues.Community Engagement & School Representation: Participate in community outreach, charity events, and school activities, representing the team with professionalism and promoting the school’s athletic program. Show less

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  Backyard Adventures

  Mar 2006 - Sept 2006

  Seasonal Employee
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  Feldmans Wrong Way Diner

  Jan 2007 - Aug 2007

  Seasonal Employee
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  Legends at Canyon

  May 2009 - Feb 2015

  Assistant General Manager

  Operational Management: Assist in overseeing daily operations of a student housing complex, including leasing, maintenance, and resident services to ensure smooth functionality.Resident Relations: Address resident inquiries, concerns, and complaints promptly, fostering positive relationships and enhancing community engagement.Leasing & Marketing: Support leasing efforts by promoting available units, managing lease agreements, and executing marketing strategies to maintain high occupancy.Financial Oversight: Assist in budgeting, rent collection, financial tracking, and preparing performance reports to ensure operational efficiency.Staff Supervision: Supervise, train, and mentor resident assistants, maintenance, and office staff to ensure effective service delivery and operational standards.Maintenance Coordination: Oversee routine inspections and repairs, ensuring facilities meet safety standards and remain well-maintained.Event Planning: Organize resident events and activities to enhance community engagement and student life within the housing complex.Policy Enforcement: Enforce housing policies and mediate resident conflicts to maintain a respectful and harmonious living environment.Safety & Compliance: Ensure compliance with safety protocols, university regulations, and housing policies. Conduct regular inspections to ensure the safety and security of residents and staff.Reporting & Documentation: Maintain accurate records of leases, maintenance requests, financial transactions, and resident interactions. Prepare regular reports on occupancy, financial status, and operations. Show less

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  Cumulus Media

  May 2009 - Nov 2024

  Radio Personality

  On-Air Hosting & Content Creation: Host engaging and entertaining radio shows, providing live commentary, music playlists, interviews, and audience interaction to build a loyal listener base.Show Preparation & Script Writing: Develop show content, including scripting segments, writing promotional materials, and preparing interviews with guests, artists, and experts.Audience Engagement: Interact with listeners through live calls, social media, and on-air contests, ensuring an active and engaged audience. Encourage audience participation and feedback to increase listener loyalty.Broadcasting & Audio Editing: Operate control boards, manage live broadcasts, and edit pre-recorded segments to ensure high-quality audio output. Handle technical issues during live broadcasts efficiently.Brand Promotion & Sponsorships: Promote station branding, including partnerships with sponsors, local businesses, and advertisers through on-air mentions and social media platforms.Event Hosting & Public Appearances: Represent the station at community events, concerts, and public appearances, engaging with the audience and promoting station events and initiatives.Social Media & Digital Content: Manage station’s social media accounts, post updates, and create digital content to expand reach and engage with listeners beyond the airwaves.Music Programming: Curate and manage playlists based on audience preferences, station guidelines, and music trends to keep content fresh and relevant.Collaborative Teamwork: Work with producers, sound engineers, and fellow hosts to brainstorm ideas, improve content quality, and enhance the overall radio experience. Show less

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  Amarillo ISD

  Jan 2010 - May 2011

  Teacher Assistant

  Classroom Support: Assist the lead teacher in managing daily classroom activities, including preparing materials, organizing lessons, and supervising students to maintain an orderly and productive learning environment.Student Engagement: Provide individualized attention to students, offering academic support and guidance in subjects such as math, reading, and science. Assist students with assignments, homework, and test preparation.Behavioral Management: Help maintain classroom discipline by implementing behavioral management strategies, ensuring students follow rules, and encouraging positive behavior.Instructional Support: Assist in delivering lesson plans and activities, reinforce concepts through one-on-one or small group instruction, and adapt materials to meet diverse student needs.Assessments & Record Keeping: Support teachers in assessing student progress by tracking assignments, grading papers, and recording test results. Help with maintaining student records and attendance.Classroom Organization: Prepare classroom materials, set up learning stations, and maintain classroom supplies to ensure a smooth-running environment.Collaboration with Teachers & Staff: Work closely with teachers to develop and implement learning activities and accommodations for students with special needs or learning disabilities.Parent Communication: Assist in communicating with parents through meetings, emails, or newsletters, providing updates on student progress and addressing any concerns.Technology Integration: Support the use of educational technology, including classroom computers and interactive learning tools, to enhance student learning experiences. Show less

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  West Texas A&M University

  Jul 2015 - now

  Lead the development and execution of marketing initiatives to drive fan engagement, attendance, and revenue for West Texas A&M Athletics. Key responsibilities include:Marketing Strategy & Fan Engagement: Created and implemented campaigns to boost attendance and fan involvement across all sports, including season ticket, group sales, and single-game promotions.Game Experience Management: Coordinated game-day activities, including band, promotions, merchandise, and tailgating for football games, enhancing fan experience and creating a home-field advantage.Branding & Promotion: Directed branding efforts to ensure consistent messaging and increased visibility for athletics, both on campus and within the community.Team Leadership: Supervised graduate assistants, student employees, and full-time staff during events, ensuring smooth execution of marketing strategies and fan engagement activities.Revenue Growth: Drove ticket sales and fostered relationships with sponsors and community partners to support athletics programming and special events.Event Flexibility: Worked evenings and weekends to ensure successful execution of game-day events and special promotions. Show less Counseling & Advising: Guide prospective students through the admissions process, providing detailed information on policies, program offerings, and admissions status for both freshmen and transfer applicants.Team Leadership: Assist in supervising and mentoring the recruitment team, setting performance standards, and offering feedback for continuous improvement in team dynamics and recruitment strategies.Relationship Management: Build and maintain strong relationships with high school counselors, college advisors, and prospective students, acting as a liaison between the institution and external stakeholders to strengthen recruitment efforts.Program Development & Implementation: Organize and manage existing recruitment programs while developing new, high-impact initiatives designed to attract a diverse pool of applicants. Collaborate with various departments to ensure programs align with institutional goals.Data-Driven Recruitment: Analyze prospective student data prior to recruitment season, using insights to adjust strategies and optimize recruitment efforts for maximum impact.Training & Staff Development: Coordinate and lead training sessions for admissions personnel, ensuring the team is well-equipped to provide expert guidance to prospective students and parents.Presentations & Public Speaking: Deliver specialized admissions presentations to diverse groups, both on and off-campus, and represent the Office of Admissions at recruitment events, conferences, and public speaking engagements.Event Coordination: Plan and participate in recruitment and campus visit activities, including Discover WT, daily tours, group tours, and virtual events, ensuring prospective students have an engaging and informative experience. Show less

  • Associate Athletic Director

    Feb 2022 - now

  • Assistant Director of Admissions

    Jul 2015 - Feb 2022