
Timeline
About me
Associate Athletic Director at West Texas A&M University (Marketing & Fan Experience)
Education

Dr. john d horn high school
2002 - 2005Activities and Societies: Crime Stoppers, Senior Leaders, 4 Year Varsity Letterman in football and basketaball. Crime Stoppers AssociateSenior Leadership GroupStudent Athlete 4 year letterman in Football and Basketball

Robert g cole jr. & sr. high
2000 - 2002Activities and Societies: Lettered in 5 Varsity Sports as a freshman. ( football, basketball, baseball, track, cross country) Student athlete - Lettered in 5 Varsity Sports as a Freshman(Football, Basketball, Track, Cross Country, Baseball)

West texas a&m university
-Master of arts - interdisciplinary studies sports management
West texas a&m university
2005 - 2009Bachelor of science (bs) sports and exerciseActivities and Societies: West Texas A&M Football (05-09) Collegiate Athlete
Experience

West texas a&m university
Jul 2005 - May 2009Student athleteNCAA Division II Intercollegiate Athlete Scholar Athlete2009 Captain 2009 Chaun Thompson Award WinnerAthletic Performance: Compete at a high level in football as a WR for West Texas A&M. Teamwork & Collaboration: Work closely with coaches, teammates, and support staff to execute plays, improve team performance, and contribute to team success in the Lone Star Conference. Foster a cooperative and positive team culture.Leadership & Mentorship: Act as a team leader by motivating and mentoring fellow players, helping with training, and providing guidance during games and practices. Set an example through strong work ethic, discipline, and sportsmanship.Game Strategy & Execution: Analyze game film, assist in developing strategies, and contribute to play calling and in-game decisions. Apply strong football IQ to anticipate opponents' moves and make critical on-field decisions.Physical Conditioning & Performance: Maintain peak physical condition through intensive training, weightlifting, agility drills, and recovery programs. Focus on strength, speed, and endurance to perform at the highest level.Time Management: Balance demanding practice schedules, travel commitments, and academic responsibilities, demonstrating strong time management, organization, and multitasking skills.Communication Skills: Maintain clear communication with coaches, teammates, and staff to ensure smooth coordination and execution of team strategies. Serve as a liaison for team-related concerns or issues.Community Engagement & School Representation: Participate in community outreach, charity events, and school activities, representing the team with professionalism and promoting the school’s athletic program. Show less

Backyard adventures
Mar 2006 - Sept 2006Seasonal employee
Feldmans wrong way diner
Jan 2007 - Aug 2007Seasonal employee
Legends at canyon
May 2009 - Feb 2015Assistant general managerOperational Management: Assist in overseeing daily operations of a student housing complex, including leasing, maintenance, and resident services to ensure smooth functionality.Resident Relations: Address resident inquiries, concerns, and complaints promptly, fostering positive relationships and enhancing community engagement.Leasing & Marketing: Support leasing efforts by promoting available units, managing lease agreements, and executing marketing strategies to maintain high occupancy.Financial Oversight: Assist in budgeting, rent collection, financial tracking, and preparing performance reports to ensure operational efficiency.Staff Supervision: Supervise, train, and mentor resident assistants, maintenance, and office staff to ensure effective service delivery and operational standards.Maintenance Coordination: Oversee routine inspections and repairs, ensuring facilities meet safety standards and remain well-maintained.Event Planning: Organize resident events and activities to enhance community engagement and student life within the housing complex.Policy Enforcement: Enforce housing policies and mediate resident conflicts to maintain a respectful and harmonious living environment.Safety & Compliance: Ensure compliance with safety protocols, university regulations, and housing policies. Conduct regular inspections to ensure the safety and security of residents and staff.Reporting & Documentation: Maintain accurate records of leases, maintenance requests, financial transactions, and resident interactions. Prepare regular reports on occupancy, financial status, and operations. Show less

Cumulus media
May 2009 - Nov 2024Radio personalityOn-Air Hosting & Content Creation: Host engaging and entertaining radio shows, providing live commentary, music playlists, interviews, and audience interaction to build a loyal listener base.Show Preparation & Script Writing: Develop show content, including scripting segments, writing promotional materials, and preparing interviews with guests, artists, and experts.Audience Engagement: Interact with listeners through live calls, social media, and on-air contests, ensuring an active and engaged audience. Encourage audience participation and feedback to increase listener loyalty.Broadcasting & Audio Editing: Operate control boards, manage live broadcasts, and edit pre-recorded segments to ensure high-quality audio output. Handle technical issues during live broadcasts efficiently.Brand Promotion & Sponsorships: Promote station branding, including partnerships with sponsors, local businesses, and advertisers through on-air mentions and social media platforms.Event Hosting & Public Appearances: Represent the station at community events, concerts, and public appearances, engaging with the audience and promoting station events and initiatives.Social Media & Digital Content: Manage station’s social media accounts, post updates, and create digital content to expand reach and engage with listeners beyond the airwaves.Music Programming: Curate and manage playlists based on audience preferences, station guidelines, and music trends to keep content fresh and relevant.Collaborative Teamwork: Work with producers, sound engineers, and fellow hosts to brainstorm ideas, improve content quality, and enhance the overall radio experience. Show less

Amarillo isd
Jan 2010 - May 2011Teacher assistantClassroom Support: Assist the lead teacher in managing daily classroom activities, including preparing materials, organizing lessons, and supervising students to maintain an orderly and productive learning environment.Student Engagement: Provide individualized attention to students, offering academic support and guidance in subjects such as math, reading, and science. Assist students with assignments, homework, and test preparation.Behavioral Management: Help maintain classroom discipline by implementing behavioral management strategies, ensuring students follow rules, and encouraging positive behavior.Instructional Support: Assist in delivering lesson plans and activities, reinforce concepts through one-on-one or small group instruction, and adapt materials to meet diverse student needs.Assessments & Record Keeping: Support teachers in assessing student progress by tracking assignments, grading papers, and recording test results. Help with maintaining student records and attendance.Classroom Organization: Prepare classroom materials, set up learning stations, and maintain classroom supplies to ensure a smooth-running environment.Collaboration with Teachers & Staff: Work closely with teachers to develop and implement learning activities and accommodations for students with special needs or learning disabilities.Parent Communication: Assist in communicating with parents through meetings, emails, or newsletters, providing updates on student progress and addressing any concerns.Technology Integration: Support the use of educational technology, including classroom computers and interactive learning tools, to enhance student learning experiences. Show less

West texas a&m university
Jul 2015 - nowLead the development and execution of marketing initiatives to drive fan engagement, attendance, and revenue for West Texas A&M Athletics. Key responsibilities include:Marketing Strategy & Fan Engagement: Created and implemented campaigns to boost attendance and fan involvement across all sports, including season ticket, group sales, and single-game promotions.Game Experience Management: Coordinated game-day activities, including band, promotions, merchandise, and tailgating for football games, enhancing fan experience and creating a home-field advantage.Branding & Promotion: Directed branding efforts to ensure consistent messaging and increased visibility for athletics, both on campus and within the community.Team Leadership: Supervised graduate assistants, student employees, and full-time staff during events, ensuring smooth execution of marketing strategies and fan engagement activities.Revenue Growth: Drove ticket sales and fostered relationships with sponsors and community partners to support athletics programming and special events.Event Flexibility: Worked evenings and weekends to ensure successful execution of game-day events and special promotions. Show less Counseling & Advising: Guide prospective students through the admissions process, providing detailed information on policies, program offerings, and admissions status for both freshmen and transfer applicants.Team Leadership: Assist in supervising and mentoring the recruitment team, setting performance standards, and offering feedback for continuous improvement in team dynamics and recruitment strategies.Relationship Management: Build and maintain strong relationships with high school counselors, college advisors, and prospective students, acting as a liaison between the institution and external stakeholders to strengthen recruitment efforts.Program Development & Implementation: Organize and manage existing recruitment programs while developing new, high-impact initiatives designed to attract a diverse pool of applicants. Collaborate with various departments to ensure programs align with institutional goals.Data-Driven Recruitment: Analyze prospective student data prior to recruitment season, using insights to adjust strategies and optimize recruitment efforts for maximum impact.Training & Staff Development: Coordinate and lead training sessions for admissions personnel, ensuring the team is well-equipped to provide expert guidance to prospective students and parents.Presentations & Public Speaking: Deliver specialized admissions presentations to diverse groups, both on and off-campus, and represent the Office of Admissions at recruitment events, conferences, and public speaking engagements.Event Coordination: Plan and participate in recruitment and campus visit activities, including Discover WT, daily tours, group tours, and virtual events, ensuring prospective students have an engaging and informative experience. Show less
Associate Athletic Director
Feb 2022 - nowAssistant Director of Admissions
Jul 2015 - Feb 2022
Licenses & Certifications

Cpi
Physical restraint in public schools
Honors & Awards
- Awarded to Sedrick KnowltonChaun Thompson Award Winner West Texas A&M Athletics Mar 2010
Volunteer Experience
Youth Football Coach
Issued by Top of Texas Football on Jul 2013
Associated with Sedrick KnowltonEvent Staff
Issued by Alzheimer's Association® on Jul 2015
Associated with Sedrick KnowltonVolunteer Work
Issued by Big Brothers Big Sisters of America on May 2009
Associated with Sedrick Knowlton
Languages
- enEnglish
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