Katelyn Erickson

Experience

• 

  The Cross Agency

  Jun 2010 - Jan 2010

  Assistant to Account Manager

  Assisted in monthly ratings calculations to generate reports with local households for clients paid programs. Helped design and organize electronic database of client leads and agency accounts. Helped clean up Microsoft outlook and archive items older than 6 months.

• 

  American Advertising Federation

  Jan 2012 - Jan 2015

  Social Media Community Manager and Member

  • Maintain and update information on AAF social media outlets, as well as assign tasks and lead other members.• Work in groups with student developers to create and implement customized technology solutions while also addressing and promoting advertising.• Keep up with the latest trends in technology, creative and marketing. • Communicate with and assist local associations in helping promote their brands.

• 

  University of Illinois Fountation

  Jan 2013 - May 2015

  Student Development Representative / Communications Committee

  • Encourage and administer official fundraising and private gifting to the University of Illinois.• Procure funds for three University campuses as well as maintaining positive relationships with U of I alumni and friends.• Raise over $18,000 individually for campaigns towards scholarships, buildings and campus renovations, and program improvements. • Notable achievements: SDR of the week, October 2014.Communications Committee• Planning and promoting all UIF events (inside and outside of work)• Assisting in marketing on campus (flyering), dinner announcements, and classroom announcements. • Creating and implementing new recruitment strategies through social media, recruitment events, and other medium. • Designing all UIF advertisements (including flyers, posters, social media content, etc) Show less

• 

  Energy BBDO

  Jan 2013 - Jan 2013

  Shadow of Account Executive

  Attended various department meetings to discuss and strategize, with clients about their products and plan/organize events. Consulted with a strategist and project manager regarding the expansion and creation of feedback mechanisms for resources to provide input on decisions and innovations. Worked closely with upper management to maintain, update and adjust various portals of social media.

• 

  Illini Media

  Jan 2014 - Jan 2015

  Director of Marketing

  • Assess and guide branding strategies for The Daily Illini, Buzz Magazine and WPGU.• Plan and coordinate all major company events, including Sand Volley Ball, Info Nights, Quad Day, Housing Fairs, Alumni Fundraisers, and Operation Santa.• Manage and train a team of 20 advertising and marketing interns.• Brainstorm new events & promotional ideas as well as write proposals to present to potential sponsors.• Write copy for print, online and radio advertisements.• Maintain, update, and create content for Illini Media social media outlets. Show less

• 

  Spark Foundry

  Jan 2015 - now

  Director of Content

  • Develop and produce fully integrated content programs across Spark clients: Starbucks, Brown-Forman, ConAgra, Nickelodeon, Discover, etc.• Lead and oversee day-to-day project management, interacting directly with media partners, producers, clients and agency teams (advertising, media, PR, etc.)• Serve as the on-set branded content producer, representing the brand on all content shoots. • Write concepts, scripts, treatments, brand guidelines, social copy, etc. to guide production. • Build distribution and social/digital strategies to extend the narrative of content programs across paid, owned and earned to amplify content impact and scale.• Maintain relationships with both client contacts and external vendors to deepen understanding of every aspect of the client’s business goals and advertising placement opportunities.• Develop a solid understanding of consumer and industry insights to analyze the competitive advertising landscape and budget allocations across various consumer media connections. Show less