Experience

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  Dublin's 98fm

  Jan 2002 - Jan 2003

  Ad exec

  Joined Dublin’s number 1 rated radio station 98fm to manage a portfolio of clients in the Agency Sales team.

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  Newstalk 106-108

  Jan 2003 - Jan 2005

  Agency sales manager

  My role was to build and lead the Agency Sales team, negotiating advertising deals with all of Ireland's media agencies. Part of an amazing group of sales, production & programming individuals, many who have gone on to become leaders in their field; we went up against the dominant state broadcaster RTE and in many cases won! Personally I sold the sponsorship of the top 3 shows: The Eamon Dunphy Breakfast Show to Bank of Ireland, The George Hook Show to Hibernian and Off the Ball to Gillette Show less

• 

  Stormriders surf guides

  Jan 2004 - Jan 2006

  Sales

  As a side hustle I worked with the amazing team at Low Pressure publishers as a way into the surf industry. They publish the Stormriders Surf Guide, what are considered 'The Bibles' for surfers worldwide. It set the seeds for the founding of Surfholidays.com. I was responsible for generating revenue from surf shops, surf schools and surf camps around the world to get them to advertise in the books. It gave me my first taste of dealing with people in many different countries.

• 

  Channel 6 (now virgin media one ireland)

  Nov 2005 - Mar 2008

  Head of sales

  Part of the Startup team of what was Ireland's biggest new media launch in over a decade. A privilege to be involved in what was one of the most exciting project in Television and media in the 00's, working with some of the most talented people in the industry. I built the sales department from the initial business plan strategy through to the hiring of the first team members, setting up all sales processes, targets, and commission structure. We won and lost many battles as a start-up taking on the big advertising agencies in Ireland and the UK!I was most proud of the Sponsorship division, generating revenue through innovative collaborations with some the biggest brands operating in Ireland and the UK including Paddy Power, Baileys, Tiger Beer, Miller, Pepsi and Gillette.Channel 6 was aquired by Virgin Media in 2008 Show less

• 

  Surfholidays.com

  Mar 2014 - Jan 2021

  Surfholidays.com is a global surf travel marketplace where you can book surf & stay experiences throughout the world’s best surf towns.In 2008 I embraced massive change in my career to set up an online eCommerce Surf Experience marketplace, pioneering an entire new online travel sector that never existed previously. My goal was to share the amazing experience of surfing with the world through easy to use, beautifully designed tech products that make it easier to book a surf trip.10 years on we are the number 1 surf travel marketplace in Europe, with over 1,300 surf camps in 120 surf towns globally (30% of the entire world’s total surf camps, from Iceland to Fiji to Madagascar!).We created 2 key tech products do drive sales for our partner surf camps...a global marketplace and an online booking system.Strong believer in sustainability and giving back; we partnered with Wave project and Surfers Not Street Children. Show less - Hired, coached & managed entrepreneurial and ambitious staff; creating a culture that enabled working remotely, that challenged and supported them, that allowed them to flourish & grow and motivated them so they could bring their best self to the job each day.- Developed a deep Inbound Marketing expertise to continuously create sales opportunities at scale, targeting new & returning customers, using Content, Social, SEO, Ads, CRO & Automation Driven strategies. - Led our Partner B2B Sales team to target, to demonstrate our product & its benefits, and to sign up and to convert. The team onboarded over 1,300 surf camps in 120 surf towns globally (30% of the entire world’s total surf camps, from Iceland to Fiji to Madagascar!) to our platform.- Managed the Enterprise Sales Team of SDR & Account Executives to generate an Average Selling Price of €25K for our retreat trips; selling to SMBs & Corporates including Accenture, Paddy Power, Qualtrics, StartUp Bootcamp & our annual SurfSummit in partnership with the WebSummit every year in Lisbon (2016-2019).- Raised funding from some of Ireland’s leading investors and accepted into the High Potential Start-Up programme with Enterprise Ireland; recognising our international focus and global ambition. - Preparing & presenting financials, reports & pitch documents for Investors and Accountants using Xero, Stripe & Google Analytics (expert level). Show less Developed complex eCommerce Marketing funnels to surpass revenue targets and OKRs, generating sales from customers in over 83 different countries globally.Delivering 30% YOY revenue growth for the last 4 years in our 3 main markets were UK, the US & Germany. Developed & Launched Go to Market strategies in each.Oversaw €1m+ advertising spend on major search engines, programmatic, video, affiliate, display & social platforms.Developed a very strong LTV: CAC ratio of 7. Reduced CAC by 10% consecutively for last 4 years.Led CRO strategy across our websites, increasing conversion rate by 25% consecutively for last 5 years.Developed the go-to-market strategy for new products, with a very low MRR Churn Rate of 2%.Developed the go-to-market strategy for new products, with a very low MRR Churn Rate of 2%.Led the Email team to grow a database to 55,000 with 2.6% Conversion Rate & 32% Open rate.Defined & managed scalable PPC, SEM & Social digital acquisition strategy with our internal digital team and agencies.Oversaw one full migration from a Kentico platform to our own bespoke inhouse eCommerce platform using a Laravel Framework within a LAMP (Linux, Apache, MySql, PHP) stack environment.Managed Offline Marketing campaigns including producing a TV Ad, Radio, Press, Outdoor & PR. Show less

  • Founder

    Mar 2008 - Jan 2021

  • Sales & Marketing Director

    Sept 2016 - Dec 2020

  • eCommerce Director

    Mar 2014 - Dec 2020
• 

  Hubspot

  Jan 2021 - now

  • Responsible for growing sales through HubSpot's Partner network in the Nordics & Benelux Regions.• Develop and Execute Strategies for partners including: - HC planning, hiring & commission structure of their sales staff. - Sales rep enablement, prospecting training, deal management & forecasting. - Sales rep management and coaching. - Sales process efficiency. - Pipeline creation using Inbound & Outbound.• Represented HubSpot as a speaker at various Industry events.• Quota carrying role: 126% attainment in 2022; 131% in 2023.• Achieved Presidents Club 2022 & 2023. Show less • Responsible for my own annual, quarterly and monthly territory business plan. • Identified, sourced and closed net new business and install base opportunities for HubSpot in the Middle East. • Sell through internal champions to multiple stakeholders, as well as directly to C -level. • Work collaboratively with HubSpot's implementation partners to close complex deals. • Quota carrying role: 130% attainment in 2021.• Ranked 2nd out of 21 people hired in my role in 2021 for MRR & Attainment• Achieved Presidents Club 2021. Show less

  • Senior Partner Development Manager

    Jan 2022 - now

  • Senior Account Executive and Channel Account Manager

    Jan 2021 - Jan 2022