Neha Jattu

Experience

• 

  Self employed

  Nov 2007 - Jan 2010

  Freelance Graphic Designer

  Brand Identity DesignStationery DesignPromotional Communication Design

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  Studio Brahma Pvt. Ltd

  Feb 2010 - Sept 2011

  Graphic Designer

  Brand Identity DesignStationery DesignPromotional Communication DesignCommunication DesignWorked on many branding & print based projects for brands like American Express India, SN Group, The Vatika Group, Procam Logistics, Femella Fashions, Motorcraft India Pvt. Ltd, Umeed Foundation, HealthSquare etc.

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  AVDS

  Oct 2011 - Dec 2012

  Senior Visualiser

  Worked on projects for brands like Images Multimedia Pvt Ltd, LG, BOP, Shiv Nadar Foundation, AIFMRA, PeopleMatters, Sharp Sight Centres, Monster India, AIMA, PeopleStrong etc.• Managing & designing projects from brief to fulfilment.• Designing marketing & e-marketing materials on a range of projects.• Involved in designing logos, brand guidelines, advertisements, brochures, handouts, flyers & online graphics.• Ensuring consistency in a clients corporate and promotional brands.• Presenting finalised ideas & concepts to clients, colleagues and senior managers. Show less

• 

  Rabbithole India

  Mar 2013 - Oct 2013

  Senior Art Director

  Worked on projects for brands like Airtel, IBEF, DLF, Homestead, IMS Noida, etc.• Managing & designing projects from brief to fulfilment.• Designing marketing & e-marketing materials on a range of projects.• Involved in designing logos, brand guidelines, advertisements, brochures, handouts, flyers & online graphics.• Ensuring consistency in a clients corporate and promotional brands.• Presenting finalised ideas & concepts to clients, colleagues and senior managers.

• 

  Self Employeed

  Nov 2013 - Nov 2015

  Freelance Design Consultant

  Worked for design agencies, startups & independent retailers. Managed the complete project, right from designing the layouts & to finalising the artwork.

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  GDD

  Nov 2015 - Apr 2018

  Senior Designer-UI/UX

  Worked on projects for brands like Adobe, HDFC, Indiamart, Obino, Flipkart, CII, Aakash Institute etc. • Developed the Visual Interface Design through personas, storyboards, scenarios, mood boards, iconography, photography & illustrations.• Participate as a contributor to an interdisciplinary team that includes other designers.• When required, create information architecture through a user-centred design process by constructing personas, scenarios, wireframes & prototypes.• Conceptualising and crafting brand identities, developing style guides & brand guidelines for brands.• Work closely with development teams to ensure that design specifications are implemented. Show less

• 

  Frog

  Jan 2019 - now

  • Responsible for project delivery as a day-to-day engagement leader and guiding teams of designers, technologists and program managers.• Build relationships with clients while advising and supporting the frog project team with leadership and hands-on engagement.• Guiding a project team to achieve peak performance while maintaining timeliness and team harmony.• Establishing quality standards for qualitative foundational and evaluative research, insight articulation, experience model development (e.g., customer journeys, behavioural archetypes, etc.), design, and testing, based on a thorough understanding of the client's goals, business requirements, and constraints.• Leading and contributing to the development of insights, defining and prioritising opportunity areas, and visualising concepts.• Leading and contributing to the development of meaningful customer/user feedback loops via build test and learn cycles.• Manage direct reports as well as coach and mentor junior colleagues, offering guidance and support for their development as well as specific and actionable feedback.• Collaborate with the team and other discipline leaders on business development efforts, such as developing approaches, writing proposals, and presenting to prospective clients.• Framing proposals and discipline capability decks which can be shared with clients.• Ensure that the projects I lead are carried out beyond their initial scope and that additional opportunities within the client's organisation are identified.• Create content for frog's demand generation efforts and position myself as a thought leader in my field.• Helping my team in adapting the best practices within the organisation and supporting others in similar initiatives. Show less • Translate brand principles, themes, and moods into strategic frameworks for visual expressions• Create scalable design language systems for typography, colour, components, and layouts• Craft user interfaces for digital consumer and enterprise products• Design brand identities and brand collateral• Build wayfinding and pictographic systems• Create multi-media narratives that tell engaging stories of a team, project, or deliverable, with the audience and communication objective in mind Show less Translating client business requirements, user needs, and technical capabilities into designs that are visually exciting, easy to use, and emotionally engaging.• Participate in product ideation and conceptual development.• Create visual designs that effectively communicate product function and brand identity, including the design and production of screen layouts, color palettes, typography, user interface elements, and icons.• Produce design specifications, storyboards, scenarios, and design prototypes.• Successfully communicate conceptual ideas, detailed design, and design rationale, both verbally and visually.• Participate as a contributor to an interdisciplinary team that includes creative leads, other designers, project management, business and brand strategists, and hardware and software developers. Show less

  • Senior Design Manager

    Mar 2024 - now

  • Design Manager

    Mar 2022 - Mar 2024

  • Senior Visual Designer

    Dec 2020 - Mar 2022

  • Visual Designer II

    Jan 2019 - Dec 2020