Kevin Chan Kit Yan

Experience

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  Compass Communications

  Jun 2011 - Nov 2012

  Account Executive

  • Developed and edited multi-format content, including articles, web copy, andadvertising, to drive engagement and align with brand messaging.• Collaborated with media outlets to secure coverage, boosting brand visibilityand ensuring consistent alignment with company values through strategic mediarelations.• Led product launch campaigns, increasing brand awareness and engagementthrough coordinated marketing efforts across multiple channels.• Conducted market research and tracked PR and advertising activities, leveragingdata insights to optimize campaign performance and inform business decisions.• Managed press releases and media inquiries, including crisis communication,enhancing brand reputation and ensuring smooth media relations Show less

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  Milk PR

  Nov 2012 - Jul 2013

  Senior Account Executive

  • Developed and edited multi-format content, including articles, web copy, andadvertising, to drive engagement and align with brand messaging.• Collaborated with media outlets to secure coverage, boosting brand visibilityand ensuring consistent alignment with company values through strategic mediarelations.• Led product launch campaigns, increasing brand awareness and engagementthrough coordinated marketing efforts across multiple channels.• Conducted market research and tracked PR and advertising activities, leveragingdata insights to optimize campaign performance and inform business decisions.• Managed press releases and media inquiries, including crisis communication,enhancing brand reputation and ensuring smooth media relations Show less

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  Arcis Communications

  Jul 2013 - Mar 2014

  Senior Account Executive

  • Developed and edited multi-format content, including articles, web copy, andadvertising, to drive engagement and align with brand messaging.• Collaborated with media outlets to secure coverage, boosting brand visibilityand ensuring consistent alignment with company values through strategic mediarelations.• Led product launch campaigns, increasing brand awareness and engagementthrough coordinated marketing efforts across multiple channels.• Conducted market research and tracked PR and advertising activities, leveragingdata insights to optimize campaign performance and inform business decisions.• Managed press releases and media inquiries, including crisis communication,enhancing brand reputation and ensuring smooth media relations Show less

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  SEDANIA Corporation Sdn Bhd & SEDANIA Innovator Berhad

  Mar 2014 - Oct 2015

  Manager, Corporate Communications

  • Developed executive messaging to align with brand strategy, increasingstakeholder engagement and communication effectiveness.• Led communications and PR teams, optimizing digital assets, achieving PRobjectives, and improving internal and external communications.• Executed high-impact media campaigns, including a successful IPO strategy andachieving $3M in PR coverage within 6 months, significantly boosting brandvisibility.• Managed media relations and crisis communications, enhancing brand reputationthrough proactive outreach, social media, and strategic messaging alignment. Show less

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  Fleishman-Hillard Malaysia

  Oct 2015 - Sept 2016

  Senior Account Executive

  • Developed and edited multi-format content, including articles, web copy, andadvertising, to drive engagement and align with brand messaging.• Collaborated with media outlets to secure coverage, boosting brand visibilityand ensuring consistent alignment with company values through strategic mediarelations.• Led product launch campaigns, increasing brand awareness and engagementthrough coordinated marketing efforts across multiple channels.• Conducted market research and tracked PR and advertising activities, leveragingdata insights to optimize campaign performance and inform business decisions.• Managed press releases and media inquiries, including crisis communication,enhancing brand reputation and ensuring smooth media relations. Show less

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  MADSQUARED

  Oct 2016 - May 2018

  Project Manager/ Social Media & Digital Content Manager

  • Led cross-channel content distribution and marketing campaigns, boosting brandvisibility and engagement through platform-specific strategies and optimized SEOpractices.• Managed content marketing calendars and collaborated with cross-functionalteams, ensuring cohesive, on-brand messaging and improving site interaction by25%.• Utilized analytics tools and content management systems to track userengagement and performance, resulting in a 20% increase in content effectivenessand conversion rates.• Streamlined content operations and optimized processes, increasing efficiency andreducing time-tomarket for campaigns by 15%.• Successfully managed marketing projects and budgets, delivering projects withinscope, aligning with business goals, and improving ROI on campaigns. Show less

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  ConnectDots Sdn Bhd

  Jun 2018 - Dec 2018

  Senior Manager, Business Development

  • Increased revenue and profitability by implementing targeted sales strategies andexpanding market reach.• Developed and led training programs that improved employee selling techniques,boosting client engagement and sales conversions.• Expanded client base and brand visibility by representing the company at industryevents and networking with key stakeholders.• Secured long-term contracts and consistent growth by building strongrelationships with C-suite executives and leveraging market insights to drivestrategic initiatives. Show less

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  Accenture

  Jan 2019 - Jun 2021

  Senior Management Consultant

  • Directed digital transformation projects for Fortune 500 clients, focusing oncustomer experience and operational efficiency.• Designed and executed change management strategies for client organisations,leading to a 80% improvement in employee adoption of new digital tools andsystems.• Directed comprehensive content marketing efforts that supported strategicoutcomes, leading to a 70% growth in audience reach.• Delivered end-to-end change management for a global cybersecurity project,training 50,000 employees as part of a broader transformation initiative. Show less

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  Standard Chartered Bank

  Jul 2021 - now

  Associate Director, Internal Digital Channels

  • Led strategic marketing and communication initiatives, driving brand visibility andenhancing customer engagement through targeted campaigns.• Spearheaded digital marketing efforts, resulting in a high average of 98% internalengagement in website traffic and engagement.• Developed content strategies and communication campaigns that aligned withcorporate values, improving the brand's market position.• Managed cross-functional teams to execute digital transformation initiatives andcontent, improving overall employee engagement by 15%. Show less