Esmail Bagasrawala

Experience

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  Teach For India

  Jul 2018 - Nov 2018

  PR and Social Media Intern

  Teach for India is a network partner of Teach for All, a global organization present in 48 countries, which strives to serve under-resourced communities by alleviating educational inequity by creating a movement of young and spirited leaders who lead the change:- Media Outreach: Identifying compelling and powerful stories highlighting the incredible work of Fellows, students and alumni and pitching them to print, online, radio and TV amplifying Teach For India's key messaging. Capitalising on media opportunities throughout the 7 cities Teach For India operates in, in order to widen awareness and reach.- Social Media: Taking part in the brainstorming and development of large-scale social media campaigns across Facebook, Twitter, Instagram and LinkedIn, to showcase inspiring stories and engaging content to reach out to the Teach For India community. Positioning Teach For India's recruitment campaign in alignment with the 10 year celebration campaigns, to drive up the reach and awareness about the brand across all social media platforms.- Working with Network Teams: Supporting and guiding the city based teams throughout the media outreach process, from pitching to the actual conversion and helping them establish long-term relationships with the media. - Content Creation: Creation of content for various social media campaigns, present and future by networking and interacting with various city teams and Fellows across the country to discover some excellent projects and achievements of the Fellows, students, alumni and staff within the organisation. Writing articles on empowering Fellows and students for platforms like YourStory, further fostering the brand's collaborations, and for the blog section on the website.- Supporting on creation of content for the annual report and the website of Teach For India. Collaborating with graphic design, video and social media teams to develop and create content across various platforms. Show less

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  Tata Trusts

  Jun 2019 - Aug 2019

  Corporate Communications Intern

  Tata Trusts is a pioneer when it comes to philanthropy in India. As one of India's largest philanthropic organisation, the Trusts promote humanitarianism through its interventions in portfolios such as water, healthcare, sports, nutrition, art and education to name a few. - Media Events: Supported on the strategising and execution of two key media events - Odisha Malaria Roundtable and Elder Spring Response System launch. This involved crafting the event agenda, media briefing for spokespeople, curating collaterals, organising venue logistics, networking with journalists, and support on facilitating interactions where needed. Served as the anchor for the Malaria Roundtable, regulating the flow of the event.- Creation of Collaterals: Supported the creation of various collaterals like media FAQ documents, press releases, speaker profiles, media notes, and infographics corresponding to all ongoing activities at the Trusts.- Research: I actively took part in research to identify journalists and publications to reach out to for the Tech4Transformation and Antaran events. In addition, extensive research was done to identify potential questions that could be asked during any of the media interactions which helped with the accuracy and credibility of responses. - Support on Social Media: Support on planning the social media content calendar. Learnt how to integrate diverse forms of content like images, gifs, videos, live videos, and stories to create coherent and engaging messages.- I was able to attend a crisis training and a healthcare communication workshop which added to my existing knowledge of communications. - Shadowed several media interactions between journalists and key spokespeople at the Trusts. Show less

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  Current Global

  Oct 2020 - Jan 2021

  Public Relations Associate (Independent Contractor)

  Current Global is one of the most renowned global public relations agencies. Their client repertoire consists of top names from a plethora of sectors such as technology, education, philanthropic organisations, automobiles, clothing and lifestyle, among others. - Media Outreach: Garnered media opportunities for Tata Trusts for their initiatives in a spectrum of sectors such as healthcare, education, arts & culture, social innovation, sports, and technology. Proactively identified opportunities in top publications across India to highlight the work of the Trusts. - Content Creation: Created engaging pitch notes, press releases, information kits, press notes, listicles, and articles for the client. - Strategy Development: Worked with the team to develop launch strategies and subsequent sustenance campaigns. Assisted in developing a campaign as a part of a pitch for a new account.- Client Coordination: Ensured timely creation of coverage reports, coverage analysis, and media lists to maintain swift communication with the client. Coordinated with clients regarding open opportunities, procured relevant information, and facilitated media interactions. Show less

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  Freelance

  Mar 2021 - May 2023

  Freelance Communications Consultant

  Freelancing for diverse organizations and enterprises globally as well as nationally to help achieve their communication goals. My contributions on project-basis include:- Communications strategy development - Thought leadership - PR and media outreach - Preparing advocacy material- Designing reports for multiple initiatives

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  UNAIDS

  Jun 2021 - Aug 2022

  Communications Consultant

  Supporting communications efforts for two key initiatives of the UNAIDS Office of Innovations - UNAIDS Solidarity Fund and the Health Innovation Exchange (HIEx).UNAIDS Solidarity Fund:- Social Media: Creating the social media plan, corresponding products and web story related communications to cover diverse grantee projects across pilot countries.- Cross-Country Communication: Exchange with several UNAIDS country offices to produce communications and documentation material - Content Creation: Producing content in the form of articles, social media posts, graphics, videos, and interviews- Training Workshops: Supporting communications and the organising of the Social Entrepreneurship Induction Training Workshops held in July and August, led by Social Alpha, for the grantees of the Solidarity Fund.Health Innovation Exchange:- Social Media: Creating content and supporting on establishing a consistent social media presence in line with the objectives of the organisation- Multimedia Communication: Supporting the development and editing of graphics and videos to be used for digital communications- Event Promotion: Developing communication material across social media, websites and email to support promotion of events Show less

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  Global School Leaders

  Dec 2022 - now

  Communications Manager