Raghu Reddy

Experience

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  Traffika Asia

  Oct 2013 - Jul 2015

  Search Engine Optimization Analyst

  On Page and Off Page OptimizationReviewing and analyzing website for areas that can be improved and optimizedDeveloping link building strategies as part of Off-page SEOPreparing detailed tracking reportsIdentifying powerful keywords to drive the most valuable trafficAnalyzing keywords and SEO techniques used by competitors

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  NetElixir

  Aug 2015 - Jun 2016

  Search Engine Optimization Analyst

  Research and implement search engine optimization recommendations.Research and analyze competitor on-site and off-site SEO strategies for better insights.Develop and implement link building strategy.Recommend changes to website architecture, content, linking, and other factors toImprove SEO positions for target keywords.Manage all SEO activities such as content strategy, linkbuilding, and keyword strategy to increase rankings on all major search networks.

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  Gemini Consulting & Services

  Jul 2016 - Mar 2019

  Senior Digital Marketing Executive

  Analyze the performance of Fankick apps on the app stores platformsSet up an App Store Optimization (ASO) strategy to optimize & improve apps conversion ratesOptimize search keywords, product descriptions, screenshots, videos, icons, title, subtitle, short description and reviews to improve keyword rankings and install rateMonitor and report on keyword rankings, install rate, and effectiveness of experiments on the key marketsWork with external agencies and internal stakeholders to gain insights and identify areas for improvementStay current on the latest innovations in app store optimization for both iOS and Android Show less

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  RegenOrthoSport

  Apr 2019 - Mar 2023

  Search Engine Marketing Specialist

  Plan, create and manage PPC campaigns on Google, Bing, Facebook and LinkedIn.Optimize bidding at the keyword, placement, device, geographic and demographic levelsPerform daily account management of PPC campaigns, review underperforming keywords and ensure the campaigns stay within budget while maintaining Quality Score, impression share, click-through rate, and other important metricsContinuously monitor and evaluate the performance of campaigns by generating weekly and monthly performance reports and analyzing trends, goals, opportunities, and other KPIsAlign specific search queries to appropriate landing pages to increase conversion ratesTest keyword phrases, split Ad Groups, and A/B test ad copy to maximize campaign performanceWrite engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion ratesPerform ongoing paid keyword discovery, expansion, and optimization Show less

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  CultNerds IT Solutions

  Mar 2023 - now

  Sr. Performance Marketing Manager

  Managing $10M Quarterly Budgets | Boosted RoAS and Reduced CPA & CPL for Top ClientsClients Handled:Real Estate - Aparna Constructions, Candeur Crescent, Janapriya Upscale, Western Construction, Navayuga Godavari, Bricks InfraTech, Sanghi Smart City & G Square EpitomeEntertainment & Tourism - Ramoji Film City & Aparna Neo MallLifestyle & Leisure - Aparna 17 Degrees NorthHealthcare & Wellness - Pelle Clinics, Epione Pain Clinic, Positive Homeopathy, Manya Aesthetics & AyurmeghaRetail & Fashion - Numi Paris & Aarni JewelleryEducation - Narasaraopeta Engineering CollegePlatforms: Google Ads, Meta Ads & DV360 AdsKey Achievements:•Optimized Campaign Performance: Managed & optimized paid marketing accounts across Google Ads, Meta Ads, and DV360, driving significant improvements in campaign performance.•Bidding Strategy Innovation: Implemented Ad Set level bidding on Meta Ads, reducing CPLs from $200 to $120 while achieving an 18% increase in conversions.•Hybrid Bidding Model: Developed a Hybrid bidding model for Google Ads, resulting in a 23% increase in units, 19% reduction in spend, 53% drop in Avg. CPC, and 34% reduction in CPA.•Strategic Campaign Development: Designed and executed comprehensive strategies, including search, display, and video campaigns. This involved in-depth keyword research, budget management, bidding strategies, and A/B testing.•Data-Driven Insights: Conducted exploratory data analysis, ensuring accuracy and integrity through thorough validation and cleansing processes. Transformed raw data into insightful visualizations using Looker and Power BI for easy interpretation and action. Show less