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Danica Helfrich

Danica Helfrich

Intern

Followers of Danica Helfrich1000 followers
location of Danica HelfrichCity of Cape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Digital Marketing | Building Brand Awareness | Content | Communications

  • Education

    • Universität Mannheim

      2000 - 2006
      Master's Degree Marketing, International Management, Industrial Psychology

      Activities and Societies: AbsolventUM - Alumni network

    • University of Cape Town

      2004 - 2005
      Exchange Semester Business, Management, Marketing

      Exchange year

  • Experience

    • Saatchi & Saatchi

      Jan 2005 - Mar 2005
      Intern

    • Lufthansa

      Jan 2008 - Mar 2015

      As head of marketing I was responsible for all marketing related tasks for the Lufthansa Group (Lufthansa German Airlines and Swiss International Air Lines) in South Africa. Together with my team of five, we covered the fields of: classical marketing communication, business analysis, pricing and eCommerce. As e-Commerce I was responsible for setting up and maintaining country specific websites of Lufthansa.com and swiss.com as well a B2B loyalty platform. The job also included digital marketing activities and dealing with a growing Online Travel Agency landscape in South Africa

      • Head of Marketing Southern Africa

        Jun 2010 - Mar 2015

      • E-Commerce Manager

        Jan 2008 - May 2010

    • Swiss International Air Lines

      Apr 2015 - Jan 2017
      Country Manager / Head of Sales and Marketing

    • Big Ambitions

      May 2017 - May 2019
      Head of Leisure Division

      https://bigambitions.co.za

    • We Are Move

      Jun 2019 - now

      • Project Lead Airline Partner(s)

        Sept 2021 - now

      • Head of Marketing South Africa

        Jun 2019 - Aug 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Danica Helfrich
      Crystal Palm Award Lufthansa Area Management Feb 2010 Area management Award for outstanding dedication and commitment.