Inés Camacho Medina

Experience

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  FULLER COSMETICS

  Nov 1997 - Nov 1999

  Brand Executive

  In charge of the launch of new products for the following categories: Plasticware, Hair Care, Plasticware, Jewelry, LingerieSupport on the marketing strategies development and implementationMarket researhAnalysis of the Market trendsManagement of suppliers

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  BBDO Worldwide

  Feb 2000 - Jun 2007

  *Responsible for the strategic planning of all training and Five Star initiatives on behalf of DaimlerChrysler de México and Latinamerica*Develop business plan proposals based on the need detection analysis and DaimlerChrysler corporate objectvies*Training plan maintainance*Evaluation and Follow-up*Overall Agency team management (Detroit and México): Rols, responsibilities and processes*Responsible for selecting and hiring external and internal facilitators *Maintain daily client contact ensuring appropiate business related communications*Budget management Show less

  • Account Director

    Jan 2005 - Jun 2007

  • Account Manager

    Feb 2000 - Dec 2004
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  Cengage Learning

  Jun 2007 - Jun 2012

  Research & Product Development*Analysis of key markets trends and issues *Conduct customer interviews for purposes of market research*Assistance with product development through project consultations with acquisitions and sponsoring editorsPlanning & Strategy*Marketing strategies for key titles and lists designed to maximize sales revenue*Manage national convention planning and staffing for assigned disciplinesSales Support*Development and communication of critical product information to sales staff including sales manual pages, product roll-over kits, and competitive information*Assistance on key sales presentations and multimedia product demonstrations Show less

  • Business Development Solutions Regional Manager

    Sept 2011 - Jun 2012

  • Institutional Sales Manager Mexico & CA

    Jan 2010 - Aug 2011

  • Marketing Team Leader LA

    Jun 2007 - Dec 2009
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  Elsevier

  Jun 2012 - Nov 2019

  Responsible of:▪Market research, data acquisition, analysis and report of the Market Potential and Market value of Academic and Clinic on their different segments: Education & Clinical Solutions▪ Leaded the Market Research an Business Case approval for the Launch of a new product on the Nursing division▪ Consumer Insights Research Implementation for the Education Segment▪ Implementation of a Lead Generation Program (Telemarketing, e mailing, SEM)▪ Launched the Virtual Library for Education on the 2nd Semester, generating 80 Leads on the Education Segment BTB, having in pipeline $678K USD in 28 opportunities, 35% of MQL▪ Generated 220 Leads on the Clinic segment, closed 8 opportunities of $204.5K USD and having in pipe $1.2 MD with 48 opportunities▪ Exceed in 26% the objective of Qualified Leads▪ 2012 winner of the Lead Generation Campaign Competition through the EMALA region of the Clinical Solutions Segment▪ Student Engagement Program Implementation through Social Media (Face &Twitter) going from 540 fans to 21,612 fans in 6 months and from 0 followers to 1739, from a universe of 90,000 students. Being the number 1 against the competitors ElsevierMexico, twitter.com/ElsevierMx▪ E commerce Launch▪ Web Page redesign▪ Structured and Implemented the Data Acquisition & Data Protection Process in México▪ Implemented Drive Usage Marketing Campaigns & trainings having as a result 85% of renewal on Electronic Products for Universities, Hospitals & Pharma▪ Alliances with Interamerican Cardiology Society and Mexican Cardiology Society, Hospital Angeles▪ Leaded a PR Campaign for ClinicalKey to 57 most important media for Health Industry▪ Development of the Sales Support Program with, tools with Key messages and Training Show less

  • Head of Pharma LATAM

    Jun 2018 - Nov 2019

  • Pharma Commercial Manager

    Aug 2014 - Jun 2018

  • e-Marketing Manager México & Latin America

    Jun 2012 - Jul 2014
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  OmniDoc

  Oct 2018 - May 2022

  CMO & CCO

  Responsible for •OmniDoc Sales & Marketing Strategy -Acquisition, activation, retention & brand building• Projections of users and traction of the platform•Coaching of the commercial & marketing teams• Management of relationships with stakeholders

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  Präna Marketing Group

  Oct 2018 - Oct 2020

  Director General Servicios Docmedic-Präna Group

  Responsible for •Building the Product strategy in the initial stage of the Startup OmniDoc with the founders• Raising the 2 first rounds of capital• Maintaining the relationship with investors• Building the OmniDoc brand identity• Hiring the Core Team

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  Meddi

  Jul 2022 - Sept 2022

  Director de cuentas clave

  Responsable del desarrollo e implementación de la estrategia de cuentas claves

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  Wolters Kluwer

  Oct 2022 - now

  Senior Account & Relationship Executive