Fernanda Palma

Fernanda palma

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location of Fernanda PalmaMiguel Hidalgo, Mexico City, Mexico
Followers of Fernanda Palma455 followers
  • Timeline

  • About me

    Senior Manager @PwC Mexico | M&A and Financial Due Diligence Expert | Strategic Finance & Analytics Specialist | 6+ Years in Consulting |

  • Education

    • Instituto godwin mérida

      2009 - 2013
      High school diploma

      Activities and Societies: I participated in the 'Soñar despierto' and 'Cuentame tu sueño' programs for social volunteering.

    • Universidad anáhuac mayab

      2013 - 2017
      Bachelor's degree accounting and finance 95/100

      Activities and Societies: I was a member of the board of directors of the IMEF, where I served as Treasurer. Additionally, I participated in the 'Impulsa' leadership program for social volunteering for one year.

    • University of hertfordshire

      2016 - 2017
      Diploma - academic exchange accounting and finance first class
  • Experience

    • Contal y asociados s.c.p.

      Jan 2015 - Jun 2016

      Directly engaged with clients and oversaw the work of junior accountants. Responsibilities included maintaining accurate accounting records and preparing social security and tax filings. Maintained accurate accounting records and prepared social security and tax filings for local entities.

      • Accounting Supervisor

        Jul 2015 - Jun 2016
      • Junior Accountant

        Jan 2015 - Jun 2015
    • Contal y asociados s.c.p.

      Jan 2017 - Jul 2017

      Managed key accounts within the firm. Supervised the work of accounting supervisors, ensuring accuracy and compliance. Responsibilities included maintaining accounting records and preparing social security and tax filings. Directly engaged with clients and oversaw the work of junior accountants. Responsibilities included maintaining accurate accounting records and preparing social security and tax filings.

      • Interim Manager

        May 2017 - Jul 2017
      • Accounting Supervisor

        Jan 2017 - Apr 2017
    • Pwc méxico

      Aug 2017 - Mar 2020

      Financial due diligence practice. I oversaw associates and performed detailed analyses of financial statements and trial balances. Processed and analyzed information, such as sales and gross margin data, cost statements, and client databases, among others. Financial due diligence practice. I assisted in financial analysis and preparation of due diligence reports, supporting senior team members. Rotation program: (i) financial due diligence team for 3 months; (ii) business valuation team for 3 months; and (iii) capital markets and accounting advisory services team for 6 months

      • Senior Associate

        Jul 2019 - Mar 2020
      • Associate

        Jul 2018 - Jun 2019
      • Deals 360

        Aug 2017 - Jul 2018
    • Zx ventures

      Mar 2020 - Apr 2021
      Planning and performance manager

      Financial and strategic planning for the Latam e-com hub of AB InBev during the fastest-growing period in the division’s history. Elaborated monthly financial results, KPIs, and analysis for three countries; prepared business update presentations for regional and global teams; P&L by retail partner; market share analysis and target-setting. Reviewed forecasts and business strategy; created one-year plan in conjunction with the commercial and top management team. Managed different stakeholders, including key account managers, global management, and zone presidents. Show less

    • Pwc méxico

      Apr 2021 - now

      Financial due diligence practice. I understand the transaction details and the big picture; lead and coordinate workstreams; ensure adherence to quality standards on deliverables; and foster effective communication with clients and key stakeholders. Ensure efficient allocation of resources between deals; lead interview processes for new associate classes; and mentor other team members. Financial due diligence practice. I oversaw, led, and reviewed analyses prepared by the deal team. Executed the scope, ensuring efficient use of the budget and strict adherence to timelines. Coordinated progress with other workstreams and had full ownership of deal reports. Financial due diligence practice. I oversaw associates and performed detailed analyses of financial statements and trial balances. Processed and analyzed information, such as sales and gross margin data, cost statements, and client databases, among others.

      • Senior Manager

        Jul 2024 - now
      • Manager

        Jul 2022 - Jun 2024
      • Senior Associate

        Apr 2021 - Jun 2022
  • Licenses & Certifications

    • Asesor en estrategias de inversión

      Amib - asociación mexicana de instituciones bursátiles
      Apr 2017
  • Volunteer Experience

    • Project Captain

      Issued by Cuentame tu Sueño on Jul 2013
      Cuentame tu SueñoAssociated with Fernanda Palma