Rachel Joyner

Experience

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  Scripps Treasure Coast Newspapers

  Jun 2004 - Jul 2008

  Account Manager

  -Grew and maintained account base of 400+ accounts.-Developed, suggested and sold advertising/marketing/media campaigns that included 5 daily newspapers, 2 weekly papers, online advertising, magazines, special sections and direct mail.-Worked well under deadline pressure.-Displayed excellent internal and external working relationships.

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  Ad Resources, Inc.

  Oct 2008 - Jan 2009

  Marketing Consultant

  -Managed marketing for company, including all self promotion and written materials.-Assisted in the development and coordination of marketing campaigns for companies around the world.-Completed any other general sales and administrative duties with detail-oriented organizational skills.

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  Atlantic BT

  Feb 2009 - May 2013

  Internet Marketing Specialist

  -Directly managed highest volume of clients using SEO, PPC, email campaigns, remarketing, strategic website improvements and advanced analytics best practices to drive positive ROI and reduce cost/conversion.-Drove website marketing strategy for clients seeking website redesign and updates; interviewing clients to help translate overall business goals into website structure and design that will achieve those goals.-Utilized Google Analytics and conversion tracking analysis to make informed decisions and website improvements to ensure continued growth of clients.-Worked closely with User Experience, Design, Programming and Project Management teams to deliver successful website and mobile application projects.-Introduced a variety of advanced analytics and tracking tactics to clients including call tracking,mouse tracking and A/B Testing to remove guesswork and implement statistical-driven, efficient online improvements. Show less

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  Zift Solutions (Previously The Channel Company | SharedVue)

  May 2013 - Apr 2016

  Senior Account Manager

  -Directly manage company’s key accounts, generating $1.3 million annually-Build and develop trusted client relationships with key accounts, ensuring successful project delivery and annual account renewal-Position key accounts as industry leaders to the global sales channel-Assist vendor partners in automating marketing strategies and minimizing time investment-Administer key accounts’ marketing platforms, including web, email and social capabilities-Develop global marketing strategy for key accounts to execute on behalf of their partners, including assistance with large-scale analytics, web content, SEO, PPC, email marketing and social media-Interface with various internal teams, including Sales Representatives, User Experience, Design, Programming and Project Management, to deliver successful vendor marketing programs-Conduct Quarterly Business Reviews with key accounts to analyze program performance goals, metrics, and marketing opportunities Show less

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  Lytho

  Apr 2016 - now

  -Responsible for building trusted advisor relationships with inMotionNow's top tier accounts-Serve as a dedicated, knowledgeable, and reliable partner for the organization's enterprise-level accounts-Partner with new and existing key clients to bring about impactful organizational change through successful onboarding to our inMotion platform-Contribute to the organization's future product development efforts

  • Manager, Business Operations

    Sept 2019 - now

  • Director of Customer Success

    Jul 2016 - Sept 2019

  • Strategic Account Manager

    Apr 2016 - Jul 2016