Grace Chen

Experience

• 

  Kantar

  Jul 2019 - Jun 2022

  • Conducted 30+ quantitative and qualitative studies for automobile, consumer goods, and finance brands; topics included brand strategy, product innovation, creative evaluation, and customer experience• Independently managed projects from proposal to report delivery, including questionnaire design, data collection and analysis, and oral presentations to clients• Led a syndicated study that involved 11 automobile manufacturers and required on-going data collection of 30000+ samples per year, receiving an average client satisfaction score of 4.7/5.0• Coached junior researchers regarding research methodologies, data processing, and project management• Served as the Taiwan Champion of Link AI and demonstrated this Kantar machine learning algorithm for predicting advertisement performance to colleagues• Wrote an article regarding the impact of COVID-19 on Taiwan consumers’ transportation behaviors which was cited by 3 media outlets Show less

  • Associate Account Manager

    Jan 2022 - Jun 2022

  • Researcher

    Jul 2019 - Dec 2021
• 

  University of Pennsylvania

  Apr 2023 - Dec 2023

  BDS5220 Statistical Reasoning for Behavioral Science Transcribed and coded focus group discussions on chronic poverty in the US using Dedoose Software, and discussed themes with RAs and postdocs

  • Graduate Teaching Assistant

    Aug 2023 - Dec 2023

  • Student Researcher, Center for Social Norms and Behavioral Dynamics

    Apr 2023 - Dec 2023
• 

  The Center for Utilizing Behavioral Insights for Children

  Jun 2023 - now

  • Quantitative Behavioral Scientist

    Mar 2024 - now

  • Research Intern

    Jun 2023 - Feb 2024