Grace Chen

Grace Chen

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location of Grace ChenNew Haven, Connecticut, United States

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  • Timeline

  • About me

    Applied Behavioral Scientist | Market Researcher

  • Education

    • University of Pennsylvania

      2022 - 2023
      Master of Behavioral and Decision Sciences 4.0
    • McGill University

      2018 - 2018
      Exchange program The Desautels Faculty of Management
    • 國立臺灣大學

      2015 - 2019
      Bachelor's degree International Business
  • Experience

    • Kantar

      Jul 2019 - Jun 2022

      • Conducted 30+ quantitative and qualitative studies for automobile, consumer goods, and finance brands; topics included brand strategy, product innovation, creative evaluation, and customer experience• Independently managed projects from proposal to report delivery, including questionnaire design, data collection and analysis, and oral presentations to clients• Led a syndicated study that involved 11 automobile manufacturers and required on-going data collection of 30000+ samples per year, receiving an average client satisfaction score of 4.7/5.0• Coached junior researchers regarding research methodologies, data processing, and project management• Served as the Taiwan Champion of Link AI and demonstrated this Kantar machine learning algorithm for predicting advertisement performance to colleagues• Wrote an article regarding the impact of COVID-19 on Taiwan consumers’ transportation behaviors which was cited by 3 media outlets Show less

      • Associate Account Manager

        Jan 2022 - Jun 2022
      • Researcher

        Jul 2019 - Dec 2021
    • University of Pennsylvania

      Apr 2023 - Dec 2023

      BDS5220 Statistical Reasoning for Behavioral Science Transcribed and coded focus group discussions on chronic poverty in the US using Dedoose Software, and discussed themes with RAs and postdocs

      • Graduate Teaching Assistant

        Aug 2023 - Dec 2023
      • Student Researcher, Center for Social Norms and Behavioral Dynamics

        Apr 2023 - Dec 2023
    • The Center for Utilizing Behavioral Insights for Children

      Jun 2023 - now
      • Quantitative Behavioral Scientist

        Mar 2024 - now
      • Research Intern

        Jun 2023 - Feb 2024
  • Licenses & Certifications