Yige Wu

Experience

• 

  安利

  May 2013 - Jul 2013

  Marketing Intern

  • Assisted Artistry Branding Team on directing the 2013 Artistry on Ice show by managing schedule and supervising the Brand Model’s performance• Investigated the start-up cost as an individual commercial undercover investigator for Satinique workshop to prepare for the 2013 new product-launch

• 

  宜家

  Jun 2014 - Aug 2014

  Sales

  • Took charge of Living Room Furniture section’s Monday and Wednesday operation independently and completed over 3 million dollars sales performance with teammates within 2 months• Provided shopping guidance and home furnishing advice via broadcasting and live demonstration for over 50,000 customers who came from 15 different countries and regions within 2 months

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  Aramark Refreshment Services

  Sept 2014 - Feb 2015

  Student server

  • Handled 8 pots at Saute station as supper server. Duties included preparing, cooking, serving and cleaning• Served over 5,000 students every week

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  Kunevich and Lau

  Mar 2015 - Aug 2016

  Salesperson

  • Led a Chinese team of 6 to develop international students market in Boston, closed over 60 rentals and over $1,500,000 sales within 15 months• Became one of the biggest Chinese student rental agents in Boston area and had over 500 followers on Wechat • Built up service-oriented Wechat account and created ground-breaking referral system to attract students• Negotiated exclusive partnership with one of the biggest oversea property platform, Waijule.com

• 

  National Basketball Association (NBA)

  Jul 2015 - Aug 2015

  Intern-Global Marketing Partnership

  • Designed core features for NBA conceptual private branded wearable device, The Newsy, and a comprehensive O2O sports entertainment ecosystem for Global Merchandise Group which forecasted over $5 billion market worldwide• Provided remote support to “Mengniu Morning Milk NBA Training Camp” from Beijing Office including arrange daily training schedule with 76ers, preparing documents for media press, editing videos and posting related news on social media which made over 200 million impressions • Managed daily operations with sponsors via phone conference and drafted new contracts for two of the biggest NBA sponsors Mengniu and ABInBev Show less

• 

  National Basketball Association (NBA)

  Sept 2016 - Sept 2019

  Developed potential marketing partners for GCR Responsible for developing new marketing partner for NBA ChinaResponsible for creating new platform for NBA China Finding new sponsors for NBA ChinaClosed Manulife-Sinochem Life Insurance and Pernod Richard in 7 monthsClosed Pernod Richard-Chivas in 8months, first western spirit partner ever in China

  • Business Development Manager

    Dec 2018 - Sept 2019

  • Business development Associate Manager

    Dec 2017 - Dec 2018

  • Marketing Business Development Coordinator

    Sept 2016 - Dec 2017
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  CBA League 中篮联（北京）体育有限公司

  Sept 2019 - Dec 2020

  Senior Business Development Manager

  - Developing new partnership and new assets for the entire league- Leading new assets development such as CBA physical test, Hoop Park, Fan Zone, CBA Kids and Junior CBA etc.- Providing comprehensive sports marketing solutions for partners, including Event planning, creative brainstorming, event execution and data recap follow up- Closed Ganten, Chimelong, Yili, McDonald's, Maserati and Kimberly total value over 900 Million RMB- Train management trainee and help HRBP on different kinds of incentive programs internally Show less

• 

  88RISING

  Dec 2020 - Feb 2024

  - Oversee P&L of 17 domestic artists and oversee artists including: Jackson Wang, Rich Brian, JOJI, NIKI, Ziyi Wang and Higher Brothers etc.- In charge of creative contents quality control, providing total solution to brands such as: Genki Forest, CK, NBA2K, REMY MARTIN and C-Trip etc.- In charge of hosting HITC music festival, live house tour, night club shows and artists exhibition; over 300 shows per year- In charge of e-commerce platforms, merchandise design and manufacture and marketing plan for 88rising merch- PM of Ziyi Wang- PM of 4600 Sqft commercial real estate in 88rising Building in Guangzhou Show less - Oversee commercialization of 17 domestic artists and oversee artists including: Jackson Wang, Rich Brian, JOJI, NIKI, Ziyi Wang and Higher Brothers etc.- In charge of creative contents quality control, providing total solution to brands such as: Genki Forest, Sprite and C-Trip etc.- In charge of hosting music festival, live house, night club tour and exhibition- In charge of e-commerce platforms, merchandise design and manufacture and marketing plan for 88rising merch- PM of Ziyi Wang- PM of commercial real estate in 88rising Building in Guangzhou Show less

  • Senior Director Business Development and Talent Development

    Feb 2023 - Feb 2024

  • Business Development Director

    Dec 2020 - Feb 2023
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  Warner Music Group

  Feb 2024 - now

  Head of Partnerships

  Oversee WMG China artists and IP monetization