Adrienn Tóth

Experience

• 

  HVG

  Oct 2010 - Jan 2011

  Intern

  During my internship at HVG Publishing my job was writing articles and collecting materials in the topics of international politics, culture and society.

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  Institute for Cultural Diplomacy (ICD)

  Jul 2013 - Sept 2013

  Program Coordinator

  At the ICD my main responsibilities were writing information about the upcoming events of the organization for its website, gathering information for brochures, leaflets, and I was involved in organizing the conferences as well. Besides that my job was to look for possible speakers, sponsors and advertisers for the conferences. I usually was part of the e-mail and social media marketing activities too. During my job at the ICD I also improved my sales skills by cold-calling the potential target audience of the organization. Show less

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  Google Ground Internship Program

  Sept 2013 - Jan 2014

  Online Marketing Intern

  I was selected to the first Google internship program in Hungary where I learnt the theoretical and practical sides of online marketing. During the internship I learnt Google advertising from the experts of Google and I worked as an online marketing intern at a marketing agency called iWebma Hungary. Part of my daily work included online campaign management (planning and building campaigns, optimization) mainly in Google AdWords and campaign analysis using AdWords and Analytics. Usually I did usability analysis and keyword research as well. Show less

• 

  Deloitte Hungary

  Feb 2014 - Aug 2015

  Marketing and Business Development Assistant

  - Digital activities, online marketing management- Website content and quality management- PPC campaign management in AdWords and Facebook (planning, optimizing, writing reports and analysis)- Mobile application content and mobile marketing campaign management- Newsletter coordination and e-mail marketing

• 

  Publicis Groupe Hungary

  Aug 2015 - now

  - Content strategy, digital user journey mapping and planning- SEO optimization, SEO strategy (Moz, SEMrush, Ahrefs, Google Keyword planner, Google Search Console, Sitebulb, Screaming Frog)- Data analysis and reporting (Google Analytics, Google Search Console, Google Data Studio)- Website and content audit, content gap analysis- Website structure and hierarchy mapping & planning- Conversion rate optimization - Digital marketing management on P&G brands - Regions: global, NA- Website development (design&content) and maintenance management- Content marketing and content development management- Coordination of organic and paid search projects- Coordination of digital toolbox creation- Website content planning and strategic work - Digital marketing management on P&G brands - Regions: global, NA- Website development and maintenance management- Content marketing management- Coordination of organic and paid search projects

  • Maternity leave

    Apr 2022 - now

  • Head of SEO

    Sept 2020 - May 2022

  • Digital Strategist

    Aug 2018 - Sept 2020

  • Account Executive & Content Strategist

    Aug 2016 - Aug 2018

  • Junior Account Executive

    Aug 2015 - Aug 2016