Kelsea McCrary

Experience

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  University of Louisiana at Monroe

  Sept 2010 - Jan 2014

  Conducting market research, designing/reviewing institutional and athletic publications, monitoring all university output among all media channels for continuity of message, serving as university liaison for outside entities and within city, planning campaigns, reserving media buys, event management for the Office of the President, social media manager for the university. Presidential Cabinet member, event planning, media contacts. Responsible for recruiting potential students from several specified zones in Louisiana and Texas and walking them through all stages of becoming an enrolled student, from initial interest to application and enrollment. Cold calling, booking travel arrangements, and event organization included among other responsibilities. Social media management and print design. Office manager and student worker supervisor, handled all financial transactions and purchases. Designed all pieces for use in university business.

  • Director Of Marketing

    Feb 2013 - Jan 2014

  • Admissions Officer

    Jul 2011 - Jan 2013

  • Assistant Director of Student Publications

    Sept 2010 - Jul 2011
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  Pine Valley Foods, Inc.

  Feb 2014 - May 2015

  Social media management, digital strategy direction, travel and conference planning and representation, product development and showcasing, customer service management and hiring, campus tour lead on planning and direction. Lead on new sales opportunities and business units, direction on print materials related to new sales ventures. Social media strategy creation, platform management and content sourcing. External creative office management. Print material design. Campus tour lead on planning and direction.

  • Director of Brand Advocacy and Communications

    Aug 2014 - May 2015

  • Director of Marketing and Creative Services

    Feb 2014 - Aug 2014
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  Lumen Technologies

  Jun 2015 - Jun 2018

  Social media, digital strategy, creative direction and communications for Public Policy. With the current political climate, it's more important than ever that we are as transparent digitally as we are in person - so after establishing a strong branding portfolio for Policy & Government Relations, my job is to make sure we are leading the way with content, keeping up with industry news and providing insights into the tangled web that is technology policy...because it doesn't have to be that complicated. Show less Digital strategy manager for Talent Acquisition, specifically Recruitment Marketing. Encompassing social media, website redesign/focus, creative direction of materials and driver of employer brand. 370% increase in web visits, 23% increase in Facebook likes, 93% increase in Twitter followers in first quarter. 4th quarter CTR of 1.15%, well above industry benchmarks, along with 43% increase in Facebook likes. Driving candidates into hard-to-fill positions, via Facebook/Twitter campaigns. Collaborating with internal and external partners to identify the best brand messaging for our creative pieces.Facebook.com/CenturyLinkJobsTwitter.com/CenturyLinkJobsVideo development for the CenturyLink Careers YouTube channel, to better tell our story. This includes concept, editing oversight, and final production approval. http://bit.ly/1S3eQ6FLinkedIn content creation for main CenturyLink page, Careers page and senior leadership profile creation, management and content oversight. http://bit.ly/22dmmvh Show less

  • Senior Analyst, Public Policy

    Jul 2017 - Jun 2018

  • Recruitment Marketing/Employer Brand

    Jun 2015 - Jul 2017
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  Louisiana Department of Culture, Recreation and Tourism

  Jul 2018 - Aug 2021

  Director of Civic Design & Cultural Districts

  Community development and revitalization through creative place-keeping projects and initiatives that use arts and culture as a catalyst for making connections, benchmarking success, and sparking growth. Cultural Districts Act 298 uses tax incentives like historic tax credits and tax exempt sales of original works of art to build and sustain unique strategies for each certified Cultural District in Louisiana.- began the first "Fete de la Musique" in communities across the state, integrating Louisiana into France's musical celebration of the summer solstice- digitized the entire program, including reporting and data, to open access to information for participating communities- designed and staged the Office of Cultural Development's presence at Folk Alliance International in New Orleans 2020, and directed "Louisiana: A Folkin' Good Time" for the virtual 2021 conference- directed "Louisiana Tapestry" in 2021, featuring tradition bearers, musicians, makers, and artists from across the state Show less

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  City of Monroe

  Aug 2021 - now

  Chief Economic & Cultural Development Officer

  Check out most of my work at OneRoe.City-first city-wide partnership with the Americans for the Arts, to study economic impact of the cultural and creative economy for the entire parish- member of first cohort in DOT's Thriving Communities grant program, technical assistance on equity in transit- recipient of CityStart Financial Empowerment grant, for wealth building in predominantly Black communities- worked with Smart Growth America to study a disinvested corridor and provide citizen engagement around visioning for a better pedestrian experience- created music networking group and entered into a citywide music economy study + venue audit for historic city venues- small business network creation across the city, integrating business owners with commercial real estate agents and available properties- shifted Monroe Main Street program back into compliance with state and national standards- created first city public art campaign with paid opportunities for artists- instrumental in historic preservation of commercial buildings oneroe.city/candyco- downtown strategic plan, 3-phase effort to create catalyst projects for redevelopment- parks master plan complementary to community center revisioning plan- music strategy completed with Sound Diplomacy, to understand the impacts of music on the larger economy- thought leader in climate change + culture, via Bayou Culture Collaborative- recipient of Save America's Treasures grant for internationally known Cooley House- partnered with public radio station and arts council to create "Parish Playlist," featuring all live music opportunities in the parish- instrumental in Amazon "last mile" facility development, providing a living wage and job opportunities Show less