Ruby Purvis

Experience

• 

  C W Sellors Fine Jewellery

  May 2014 - Oct 2015

  I began working for C W Sellors in April 2014, and since then I have progressed quickly through the company. I began as a part-time sales assistant, covering a maternity leave. My role was quickly made into a full time position as I gained understanding and experience within the company. After 4 months I was promoted to 'Website Co-ordinator',as well as another promotion when I was asked to manage the boutique in which I was located.Managing the boutique came with many responsibilities, such as studying figures and meeting targets, creating rotas, holding management meetings, ensuring that the shop ran smoothly on a day to day basis, managing staff members as well as the stock that the shop provided, where I met representatives of different companies and negotiate what we would like to sell in store.As well as the organisation and running of the store, I was also responsible for all of our visual merchandising. My past experience in Art and Design and Photography have created an artistic flare which I endeavoured to portray when exhibiting our products in store. I always ensured that our displays correlate to any local events specific to the area, such as our annual Goth Weekends, or Whitby Pirate Weekends. Seasons and celebrations were also considered whilst creating eye-catching displays, all of which I researched and planned in advance to maintain a high standard whilst drawing interest to our boutique, thus achieving highest possible sales.Because I also ran the W Hamond Website as well as the boutique, time management was something that I was expected to excel in. I needed to focus as much on the website as well as shop floor, making sure that both aspects of my job ran as smoothly as each other. This also included training other members of staff within both the running of the website, and the boutique. Show less Within this role, I was expected to run the website smoothly in a variety of aspects. My duties included maintaining a high standard of product upload, photographing products, editing images, writing descriptions and meta-descriptions, baring google analytics and SEO in mind whilst I wrote. I also had to make sure that events, discounts and any other promotions that take place in the boutiques were updated and current on the website, blogs and all aspects of social media that the company used.Along with the website maintenance, I was also responsible all of the online orders that were placed for any of our products, this means I had to locate the products within the company, and dispatch them, neatly presented to the customers. Within dispatch I was responsible for authorising payments and ensuring that nothing was suspicious or fraudulent before posting our jewellery out efficiently to our valued customers.As well as running the W Hamond Website, I was also responsible for updating the social media pages, such as Facebook, Twitter, Pinterest and Google+ along with posting on the W Hamond blog. All of these aspects helped towards our SEO, something which I am experienced in dealing with. Each aspect of social media was updated daily, as it is important to keep a good relationship with our customers who use these sites to keep up to date with the company.In relation so the Social Media aspect of the job, I also created weekly Newsletters for W Hamond, which were edited and sent out to over 5,000 customers each week. Within these, I would promote discounts, events, new products, news etc. to keep our customers up to date with the companies movements.Another section of my duties included promoting our company through competitions that I have set up, opportunities which I created and negotiating with other websites to optimize our promotion possibilitiesFinally, the last aspect of my role as website coordinator was events organization and marketing. W Hamond Show less

  • Boutique Manager

    Aug 2014 - Oct 2015

  • Website Co-ordinator

    May 2014 - Oct 2015
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  Cyclops Electronics Ltd

  Oct 2015 - Mar 2016

  Digital Marketing Assistant

  The Digital Marketing Assistant works closely with, and supports the Head of Marketing to deliver the digital strategy. The Digital Marketing Assistant not only coordinates and implements the online marketing activities to drive growth in online traffic and increase customer engagement through digital platforms but also provides administrative support and assistance to the Marketing Department.• Manage all Google Pay per Click campaigns, write proposals, monthly report findings and develop changes based upon these results.• Website proposal and development including amends, page creation and changes.• Develop, maintain and update marketing ‘m’ drive.• Increase levels of inbound search referrals by SEO best practice across major search engines.• Produce creative content and update the group’s website, blog, news and email templates after proposals approved.• Maintain and produce creative content for social media campaigns including, twitter, LinkedIn and other various networking sites.• Monitor website analytics, report findings and develop changes based upon these results.• Maintain and develop the company YouTube channel.• Co-ordinate and send CRM email campaigns including creating and gathering content by using email marketing software.• Analysis and report findings on new customer ROI.• Report on e-marketing activities.• Analysis and report findings on competitors.• Attend online electronic webinars, seminars and read articles to produce creative content.• Monitor and manage the send out of all customer promotional items. • Provide support and assistance for the Marketing Department.• Update Marketing KPI board with daily figures and report monthly.• Monitor and manage member’s areas by co-ordinating information for customers.• Liase with sales to decrease bounce rates of email campaigns and report quarterly.• Produce answers to potential customers, pass potential enquiries to sales from web requirements and analyse the information monthly. Show less

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  Bert & May

  Feb 2016 - Jun 2017

  Digital Marketing Executive

  Key responsibilites. Website content editorial & upload for three separate websites. Management of all social media output. Creation of all marketing material both digital & physical (keeping on brand). Writing of all company press release. Writing of all editiorial content. Planning & execution of all marketing events. Providing training & documentation for new products. Reporting on Google Analytics, Adwords & Marketing KPI’s. Management of external employees. Managing all designer collaborations. Dealing with all press requests. Conducting research into SEO & applying where necessary Show less

• 

  Towbar Express

  Mar 2019 - Aug 2023

  Key responsibilitesWebsite content editorial & upload Management of all social media outputCreation of all marketing material both digital & printed literaturePlanning of logistics - arranging collection/returns to optimise routesOrdering of correct parts for vehicles & arranging logistics for deliveryPhone sales & use of CRM databaseLiasing with suppliers in regards to products provided & new releasesCommunicating with external team members and planning engineer routes\jobs effectivelyMonitoring & amending stock levels of unit depot & engineer’s vehiclesMonitoring job reports & reducing error ratio each week. Show less

  • Marketing & Social Media Executive

    May 2022 - Aug 2023

  • Marketing Executive & Logistics Co-ordinator

    Mar 2019 - May 2022
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  ICL Growing Solutions UK & Ireland

  Aug 2023 - now

  Marketing Communications Manager UK & Ireland