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Amanda Anderson

Amanda Anderson

Followers of Amanda Anderson506 followers
location of Amanda AndersonNeenah, Wisconsin, United States

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  • Timeline

  • About me

    Marketing Manager

  • Education

    • Marian University of Fond du Lac

      2020 - 2022
      Master of Science - MS Management

    • University of Wisconsin-Stevens Point

      2008 - 2013
      Bachelors of Arts Division of Communication; Public Relations

      Activities and Societies: Women’s Rugby Club: Member 2008-2013; Field Captain 2011-2013; Treasurer 2008-2010; President 2010- 2013 Graduated in December 2013 with a Bachelor of Arts degree in the Division of Communication. Emphasis in Public Relations.

  • Experience

    • Footlocker.com/Eastbay

      Jan 2013 - Oct 2015

      - Developed and executed multi-channel category marketing plans to increase business growth- Collaboratively merchandised 10, 164-page catalogs, distributed to valued customers nationwide- Spearheaded print marketing and product merchandising for 115+ trade shows - Cultivated relationships with key vendors to increase sales and market share- Leveraged website and social media tools to improve brand visibility- Accelerated lifestyle photo shoot process - Worked cross-functionally with purchasing, multi-channel sales, vendor account managers, andevent coordinators to develop essential skills to reach our target audience- Developed relationships with key vendors to improve business knowledge- Directed photo shoots, following brand standards, to improve product presentation- Provided direction for print and web marketing efforts

      • Team Sales Marketing Coordinator

        Dec 2013 - Oct 2015

      • Catalog Merchandiser Specialist Intern

        Jan 2013 - Dec 2013

    • Great Waters Women’s Rugby Conference

      Sept 2015 - now
      Treasurer

    • Alta Resources

      Oct 2015 - now

      - Develop content strategy, provide creative direction and execute design needs for complex client and prospect marketing collateral: presentations, proposals, business reviews, offsite meetings, trade shows and other key communication avenues as part of an overarching account development plan- Drive organizational growth as a strategic business consultant to c-suite leadership, operations directors, and program managers in a collective effort to retain existing clients and acquire new business within pre-defined markets- Leverage a deep understanding of organizational objectives and initiatives to communicate with internal and external audiences in effective, results-producing ways- Lead and support additional marketing projects: videos, trade shows, case studies, whitepapers, etc. Show less

      • Marketing Manager

        Mar 2024 - now

      • Senior Marketing Specialist

        Apr 2022 - Mar 2024

      • Marketing Specialist

        Oct 2015 - Apr 2022

    • MILWAUKEE SCYLLA RUGBY CLUB

      Nov 2019 - Dec 2023
      Vice President

    • WISCONSIN RUGBY FOOTBALL UNION INC

      Dec 2020 - Dec 2022
      Secretary

  • Licenses & Certifications