Ben Brussat

Experience

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  Nebula Education

  Mar 2020 - Mar 2023

  Brand Strategy, Business Operations

  - Conceptualized and implemented new sales plan, increasing new business revenue by $10,000.- Collaborated with leadership team to size the market, conceptualize product, raise capital, and establish brand identity across social media (Facebook, Instagram, TikTok).

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  SC Johnson

  Jun 2021 - Aug 2021

  Global Marketing - Claims & Product Experience

  - Implemented an internal data system for claims, improving efficiency and communication across the business.- Analyzed data to inform recommendations on future direction for global claims/graphics strategy.- Collaborated with company and unit leaders with exposure to executive corporate functions.

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  SC Johnson

  Jun 2022 - Aug 2022

  Global Marketing - Brand & Product Expression

  - Identified whitespaces and ideated claims/wrote copy for leading 10-figure brands including Glade and Pledge, for global multimedia use.- Established committee to develop and coordinate meaningful learning opportunities for peers.- Advised management on technical aspects of deck compilation and parity claim research.

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  RE:INSPIRE Initiative

  Jun 2022 - May 2024

  Founder

  - Built a 50+ person nonprofit organization including full organizational framework and corporate structuring.- Developed 2-day outreach event at UW-Madison Engineering EXPO, reaching hundreds of local K-12 students.

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  Sonic Foundry Inc.

  Jan 2023 - May 2023

  Sales & Marketing Operations - Global Learning Exchange

  - Designed an email marketing funnel, composing 20+ email campaigns sent to 1000+ qualified leads globally.- Built a comprehensive product database (3,000+ hand-input data points) improving sales conversions and optimizing global sales team efficiency.

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  SC Johnson

  Jun 2023 - Aug 2023

  Customer Marketing - Pest Control

  - Owned cross-functional project analyzing comprehensive market research to formulate $6MM go-to-market strategy, maximizing incrementality while driving sustained velocities at-shelf.- Conduct comparative analysis with brand competitors to evaluate their positioning and product strategies.- Began process of analyzing LY sales data from category-leaders to develop actionable recommendations optimizing sales strategy for $550MM+ brands across U.S. retailers, amplifying trade spend ROI.

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  The Evoke Agency

  Aug 2023 - Dec 2023

  Strategy - Nature Made

  - Executed social media strategy resulting in over 15,000 net new followers on Instagram (+43%) with engagement rate of .96% (exceeded by 68% of total posts).- Sourced 50+ ideas/week for Nature Made social channels to produce 28+ posts/week across 4 social channels.- Managed community engagement across Instagram, Facebook, Tiktok, and X (~800,000 total followers), individually responding to 200-500 messages per day.- Developed integral tools including content sourcing/approval funnel, visual brand language guide, and community management language guide to improve cross-channel consistency and brand alignment. Show less

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  HubSpot

  Nov 2024 - now

  Enterprise Business Development Representative