Peter Jucha

Experience

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  Citi

  May 1986 - Mar 1993

  AVP Credit Policy

  • Credit Implementation (05/92-03/93)• Establish, advise, and manage judgmental credit units• Ensure credit quality throughout the operating centers• Instill operational concerns into the credit culture • Credit Extension Policy ('88-'92)• Policy changes for line increases• Policies for customer requested credit limit increases• POS credit limit increases and authorization cushion policies• Customer relationship credit granting policies• Collections procedures for multiple account relationships• Automated closure policies• Reopening policies arid procedures Show less

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  Associates Financial Services

  Apr 1993 - Apr 1998

  VP Consumer Credit Policy

  Managed the credit policy function, new account criteria development, underwriting criteria and processdevelopment, and account management credit and fraud policy and functions.Accomplishments include:• Developed updated account acquisition criteria • Developed a new secured card strategic approach to booking and managing accounts• Developed new college line increase strategies to emphasize long-term relationship• Developed new customer segmentation to take advantage of customer loyalty Managed the Account Management functions. Accomplishments include:• Implementation of TRIAD account management software for credit limits, authorizations,delinquency and overlirnit collections, and reissue • Responsible for risk management functionality of full file conversion from a CARDPAC system to an outside vendor• Policy development in all areas of account management• Reduction of average bad balance to average good balance ratio for overall portfolio by approximately 10% through effective use of account management strategies• Development with Fair, Isaac of behavioral scorecards• Increased front-end collections efficiency by approximately 20%• Increased placement activity by 50%• Increased credit exposure in 1996 by over $1BB through targeted credit limit increase• Responsible for all repricing strategies• Increased authorization approval rates on overlimit and delinquent accounts• Credit limit decrease and early/late closure testing• Responsible for maintenance of FALCON authorization fraud detection• Managed the conversion of 500M account Unocal card portfolio to bankcard• Managed the conversion of 2MM account Amoco card portfolio to bankcard• Managed the 8MM+ account Amoco private label credit risk Show less

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  Citi

  May 1998 - Jun 2000

  VP Lending, Loyalty, Internet

  Business manager for lending functions, pricing initiatives, retention and loyalty initiatives, and internet strategy for the AAdvantage portfolio. Managed staff of up to 5. Worked cross- organizationally with centralized analytic and resource functions to establish and accomplish common goals. Accomplishments include:• Increased balances transferred from all sources and from proactive mailings by 50% in 1999 over 1998, successfully rolling out profitable 1998 tests. On track to increase 2000 transfers by an additional 45%.• Tested alternative down-pricing strategies to customers with decreasing balances and activity.• Increased Citibank AAdvantage earnings by over $20MM through effective credit line increase strategy.• Introduced new credit line increase strategy using profitability, stability, and market share as key drivers.• Increased Citibank AAdvantage earnings by over $1MM by instituting fee recapture programs for customers converting out of product.• Worked with Citi f/i and American Airlines on Citi f/i's (Citbank's internet bank) launch.• Introduced Click Citi (internet-exclusive) AAdvantage product.• Transitioned Citibank AAdvantage websites to become effective sales vehicles.• Reduced account attrition rate by 15% in latter half of 1999, to lowest levels ever, through introduction of new account retention offer strategy. Show less

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  NewMove.com

  Jul 2000 - Dec 2001

  Partner of Startup

  Co-found internet start-up firm, including preparing business case, preparing budgets, consumer and market analyses, writing web requirements, and installing control systems

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  Quality Telephone, Inc.

  Jan 2002 - Apr 2015

  VP Sales, Marketing, Advertising

  Managed the growth of the prepaid telephone company from a small boutique shop with less than $500K in sales annually to one with over $5MM in sales annually in just over three years. Developed and managed the collections process for late-/non- pay customers. Conducted competitive analysis, pricing analysis and strategies, operations analysis. Managed the closure of the company as all resources were diverted to Clearview Energy. Led a staff of up to 4.• Developed and maintained relationships with key in-store sales channels which accounted for 80% of growth• Developed and maintained brand image and promotional materials for in-store advertising. Developed process to ensure all 600 stores in the Quality Telephone network remained stocked• Developed television and internet direct advertising channels to account for 20% of growth• Responsible for valuation of 8 portfolio acquisition targets, and the successful integration of 4 of those portfolios into Quality Telephone• In May 2015, successfully migrated all remaining customers to other providers, and handed off the regulatory closure plan to Clearview's regulatory team Show less

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  Clearview Electric Inc

  Jul 2006 - May 2016

  VP Sales, Marketing, Development

  Led organization from a startup to nearly $100MM revenue in annual revenue. Positioned company to be the largest independent supplier of renewable electricity across all deregulated states. Areas of responsibility included: sales management, marketing and advertising, regulatory expansion and compliance, retention, pricing, analytics, and operations. Led a staff of up to 10.Awards: - Inc 5000 (fastest growing privately held companies): 2011-2014- Dallas 100 (fastest growing in North Texas): 2010-2014Sales Management: Sales up to 20,000 new accounts per month - Primary channels: direct sales partners (door-to-door and telesales)- Internet sales up to 1,000 new accounts per month - Print: multi-tiered testing of in-market ad buys - Retail stores: leverage existing retail partner relationshipsOnline Presence: - Website: Increased traffic to >20K monthly- Social Media: Increased average “likes” to >10K- Blog: Drove > 1000 new customers to website weekly- SEO: Ranked top 5 in relevant keyword searches- SEM: First page ranking achieved in top markets (Google, Bing/Yahoo)- Marketing: Email campaigns increased traffic to website 10-foldMarketing and Advertising:- Brand Positioning: established as largest renewable energy provider- Events: sponsored events to drive sales, awareness, and loyalty- Branding: logo and creative guidelinesRegulatory Expansion and Compliance:- Expansion from licensing in two states to thirteen states in 24 months- Regulatory calendar and state-specific departmental guidelinesRetention:- Win-back of > 15% of customer attrition via mail and phone- Pre-attrition contract renewals on >30% of expiring contractsStaffing:- Hired and managed all staff in the areas of Regulatory Compliance, Marketing, Sales Management. Show less

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  Energy Regulatory Marketing

  Sept 2017 - now

  VP Marketing Operations