Dhruval Doshi

Experience

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  Prodem Marketings

  May 2007 - Mar 2010

  Business Development Executive

  Highlights - - Grew existing business relations from approx. Rs 7 million to more than Rs. 16 million within 2.5 years- Helped build new revenue channels by sourcing clients like Hotels & IT & ITES officesBig Learnings – - Consumer focus does not always work- Building existing relationships helps unlock more revenue and help make cashflow more efficient- Exploring less competitive markets is more lucrative in a overly crowded & commoditised market

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  L&T General Insurance Company Limited

  Apr 2010 - Jun 2011

  Marketing Associate

  Highlights - - Managed market research agency Neilsen for the studies we did to uncover insights about general insurance and for setting up the brand- Managed advertising BBH India for setting up the brand L&T Insurance and the sub-brands for selling the portfolio of products the brand offeredBig Learnings – - Insurance is sold in India, not bought by consumers- The biggest role of a brand, is to build trust. Once trust is established, you can offer new products or service Show less

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  Tata Motors

  Jan 2012 - Jan 2012

  Summer Intern

  Tata Nano - Summer InternshipKey Highlights - - Launched 9 campaigns on social media within 10 weeks to increase conversations on social media- Set up a campaign pipeline of another 12 campaigns to be launched soon- Generated Leads for Test Drives from engagement of Facebook content properties - Became the No.1 Auto brand on Facebook India during the internship- Improved quality of daily content posted on Facebook that resulted in 15% increase in shares on a month-on-month basis, resulting in 21% increase in reach Show less

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  Cognizant

  Aug 2013 - Jan 2014

  Business Analyst

  Highlights - - Was made Point-of-contact for North America, UK-Central Europe and APAC for Accessibility CoE- Created training material for Accessibility CoE for developers at Cognizant InteractiveBig Learnings – - There is a huge population who haven’t been able to experience the powers of the internet, just because the website code isn’t written in a syntax that allows them to access the internet correctly. o Approximately 60% of all people will disability live in a household with access to internet o 72% of adults with disabilities own a smartphone- Making the internet truly accessible requires a serious push from the government. Show less

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  Mahindra Holidays & Resorts India Limited

  Jan 2014 - Apr 2015

  Manager - Digital Marketing

  Highlights – - Grew Facebook Ads as a sales channel from 0% to over 20% of all digital sales within the company- Won the following awards for my campaigns (all in 2015) – 1. Designomics – Silver Digital Use and Social media Innovation 2. World Innovation Congress – Best Innovation Practice in Digital and Social Media 3. World Innovation Congress – Innovation in Brand Management 4. World Innovation Congress – Best Innovation Practice in Marketing and Operations 5. DMAI – Bronze for Effectiveness for Cricket World Cup’15 Campaign- Trended on Twitter during Cricket World Cup Semi Finals campaign with #IndiaJeetega- Launched 8 content campaigns to deepening social media engagement and generating user generated campaign - Developed (and won award for) a Visual Grammar only for Social Media content- Handled & mitigated over 40k complaints per month relating to the brand on social media- Reduced company wide TAT for complaint resolution for social media complaints from 14 days to 48 hours.Big Learnings – - Category Leader benefits from category expansion more than from gaining bigger market share- Top of Funnel engagement is not a linear journey. However, consistent engagement helps develop social media as an organic sales channel- Influencer’s long form content is like SEO – continues to give returns several months later Show less

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  CircleSocial.in

  Apr 2015 - May 2020

  Founder

  Highlights – • Founded and scaled a digital marketing agency – Circle Social – to over 20 clients spanning categories like Content, EdTech, F&B, Finance, FinTech, FMCG, Gaming, Personal Care & Travel across 3 countries• Handled media budgets of over Rs. 25 million for clients for brand awareness and performance campaigns• Delivered ROAS of 12x for Education platform running a performance campaign for admissions• Helped an FMCG brand deliver a brand uplift of 18% on a media budget of Rs. 12 million• Established a content scoring system for an EdTech platform that helped predict the organic performance of the content based on its past data • Grew target audience market share from under 10% to over 25% within 12 months for an EdTech platformBig Learnings – • For brand awareness campaigns at scale, cost efficiency is driven by ad networks more than social media platform• Media frequency delivered across multiple platforms aides brand recall > multiple frequency on the same platform• For a well-defined audience, Investment in long form content provides better returns over 8-10 months than ads Show less

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  Terribly Tiny Tales

  May 2020 - Nov 2022

  Head of Growth

  Highlights – - Building and scaling Fambase.com – TTT’s take on creator economy. It’s an engagement platform where creators can get closer to their fam and engage with them via newsletters, courses, workshops, mentoring sessions, merchandise, book sales, etc. - Marketed branded IPs with partners like Amazon (won 2 awards), Cadbury (won 3 awards), Cornetto, Hershey’s, Ok Cupid, Roposo and Tinder (1 award)- Developed & monetized a newsletter – Been There Felt That – to 10k+ subscribers- Instagram Community grew by almost 1M followers & YT by 151K subs- Promoted & distributed new brand Dobara to 75k subs on YT & 54K followers on IG- Launched a beta group of over 1800 members on DiscordCampaigns that won awards - Amazon Prime Video - Marvellous Mrs. Maisel 1 Gold, Best Digital Content - Branded Content by Talentrack Awards 2020 2 Bronze, Award for creativity in digital marketing by Global Customer Engagement Forum and AwardsCadbury - Such a Pyaar 1 Gold, Best use of podcast by DIGIES Digital Awards 2020 2 Silver, Best Use of Social Media Marketing by DIGIES Digital Awards 2020 3 Gold, Best Use of Branded Content and Creators by SAMMIETinder - SwipeStories 1 Bronze, Digital Content: Creativity by Global Customer Engagement Forum 2021 Show less

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  TATA.ev

  Oct 2022 - now

  Head of Digital Marketing