Teodor Petrov, M.Sc.

Experience

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  Central Office for International Affairs at the University of Erlangen-Nuremberg

  Oct 2008 - May 2013

  Tutor

  • Consistently provided support to all international students by helping them integrate into their new academic environment and further develop their German language skills• Planned cultural involvement programs and led orientation courses at the university

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  Chair of Business Administration at the University of Erlangen-Nuremberg

  Oct 2009 - Feb 2012

  Student Assistant

  • Involved in student support and in the preparation of business course materials• Established the partnership between The Wall Street Journal Europe and the Chair of Business Administration and continuously worked to further its success

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  Consulate General of the Republic of Bulgaria

  Sept 2010 - Sept 2010

  Intern in Economic and Political Department

  • Assisted in overall administration for consular services• Helped to organize cultural and economic events such as “Тhe Economic Day of Bulgaria in Munich 2010”• Monitored of and reported on economic and political events in Germany, Bulgaria and the EU for preparing project reports; i.e. “Der Staat als Retter in der Not”

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  Puma

  Jan 2012 - Jun 2012

  Business Intern in Sourcing Footwear at World Cat EMEA

  • Sustained business relations between PUMA’s Sourcing Organisations – World Cat and its business partners from South Africa, Italy, Slovakia and Romania• Worked in tandem with Sourcing team to provide and manage a strong supplier relationship in a multifaceted role. This includes continuously monitoring product deliveries, ordering components from the Far East (Clever Little Bag, soles, etc.) to South African and Italian suppliers and maintaining coordination with the organisation’s Logistics, Customer Relationship Management and Supply Chain Management departments• Maintained data in various internal systems: - Global Business System (Order Handling and Monitoring) - Product Information Database (Release of Shipping Instructions, Product Information, etc.) • Involved in a wide range of projects, including “Clever Little Bag Implementation in EMEA”, “Regional Sourcing within Europe”, “Sports Marketing: Customized Soccer Shoes“, prepared price lists and calculations with MS Excel, and created PivotTable reports to analyze data Show less

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  Siemens

  Nov 2012 - Feb 2013

  Working Student in Marketing Communications & Internal Messaging

  • Supported managers in the implementation of web-based marketing operations for international projects such as RSNA 2012 in Chicago, ECR 2013 in Vienna, as well as the content planning of marketing concepts• Gathered insights into global event and congress management, including the creation of information folders for Siemens event participants and editing web- and print-based information leaflets• Assisted in the conception of the new intranet website for the Department H IM CC• Maintained and analyzed the internet and intranet sites in the Siemens Content Management System• Conducted independent research and prepared content regarding the value, trends, and future development in medical imaging for marketing and communication relevant to the H IM CC team • Simplified the company’s internal tools for employees by creating a video tutorial for publishing and editing articles on the Siemens NewsCenter Website• Contributed to drawing up an annual budget plan and overview Show less

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  Siemens

  Jun 2013 - Dec 2014

  Working Student in Marketing & Common Sales Functions

  • Worked in close collaboration with other Siemens teams such as Global Marketing Services to develop an online strategy for the business unit Sensors & Communication • Created in-depth market and competitive analyses in the field of social media, including research topics such as "Social Networks and Value-Creating Business Applications"​, "Critical Recommendations for Siemens in the Field of Social Media"​, "Best Practices for Internet, Facebook, YouTube and Twitter"​, "Social Media Presence at SPS 2013: Siemens vs. Competitors"​, "Positive and Negative Examples of Siemens’ Competitors on Facebook and Twitter"​, etc.• Conducted a benchmark analysis of the industry in order to map out an effective customer reference program for the business unit Sensors & Communication within the cross-functional project "Stronger Use of References"​• Supported the Fairs & Exhibition team in the planning and organizing of the Siemens’ booths at the industrial exhibitions SPS IPC Drives 2014 in Nuremberg and ACHEMA 2015 in Frankfurt• Continuously updated and maintained information (e.g. brochures, response cards, etc.) and improved digital content (e.g. Excel lists, PowerPoint presentations and Word documents) on internal event management IT systems such as the Fairs Exhibit Guide and the Sharepoint Fairs & Exhibitions• Took leadership in making creative videos (e.g. "Siemens Makes You Happy"​ and "Ownership Culture: The Young Siemens about the New Siemens") for the Hanover Fair 2014 and the Siemens Business Conference 2014 in Berlin Show less

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  Adidas

  Feb 2015 - now

  • Maximizing the sales, profitability and brand equity of the European Factory Outlet (FO) organization• Leading the creation and distribution of the Trading Update, a monthly news bulletin informing all adidas District Managers and store teams throughout Europe about the current Factory Outlet business and other key topics (e.g. trading focus, risk & opportunities, performance of key adidas and Reebok categories, campaign results, upcoming campaigns, new product arrivals, volume articles, new store openings and news in FO), by communicating clearly and concisely with all FO stakeholders• Taking initiative to conduct product trainings about different categories such as adidas Originals, Running & Basketball and collaborating with different adidas BUs in both Herzogenaurach and Portland, the Brand Archive and the Brooklyn Creator Farm during their preparation• Executing allocation and replenishment tasks as well as ensuring that stores have optimum inventory levels in the right product mix (bestseller/clearance requirements) for the next selling periods based on in-depth analysis, store/consumer knowledge and in line with weeks cover targets• Providing input to Senior Manager FO Merchandising and Manager FO Merchandising on range requirements for stores to enable accurate range allocations, product procurement decisions based on knowledge of stores and the implementation of key trading principles in day-to-day business• Utilizing MicroStrategy and SAP to maintain key merchandising reports such as Allocation File, Cluster Category Tracker, Silo Dashboard and Inbound Data, as well as engaging in in-depth analyses, driving quick action steps on a weekly basis• Visiting adidas stores throughout Europe (Spain, Italy, the UK, Hungary, Portugal, France and Germany) and conducting competitor analyses, sharing best practices and key learnings with the department and executing action steps deriving from them Show less • Met and exceeded customer expectations, boosted sales, brand experience and the Net Promoter Score (NPS) at the adidas HomeCourt Store in Nuremberg• Demonstrated leadership capabilities as a specialist in running shoes by teaching and motivating co-workers to apply the adidas running analysis Run Genie as a unique selling point in order to drive positive connection with customers and achieve Store targets• Proactively connected, engaged and inspired the end-customer by effectively applying innovative adidas retail solutions such as stockHERO and Endless Aisle in his daily work• Accepted five Awards for Outstanding Customer Service and Excellent Product Knowledge by the adidas District Manager responsible for the Store • Created an emotional connection with every customer by being a passionate and enthusiastic adidas brand ambassador• Proactively sought and incorporated core and seasonal product knowledge into own service approach within assigned Store zones• Maintained an appealing, easy-to-shop customer environment by consistently executing visual merchandising and housekeeping standards• Minimized loss by actively maintaining sales floor awareness while serving customers• Completed sales transactions quickly and accurately while adhering to cash protection procedures• Used selling expertise to maximize opportunities at the cash desk to create add-on sales and build customer loyalty• Ensured the product offer in the Store is made available to customers by assisting with deliveries and replenishing the sales floor• Used retail and customer expertise to maximize sales opportunities by prioritizing merchandise flow to the sales floor Show less • Proactively supported the team through the stages of preparing, implementing and wrapping cross-media shoot productions (e.g. "Take today"​, "ESPN and the story of adidas"​, "Remember the future"​, "I got this"​, etc.)- Coordinated logistical arrangements for samples, shooting props and team travel- Compiled all necessary shoot documents such as briefs, call sheets, etc.- Assisted at local productions onsite (e.g. "Remember the future"—shot at the adidas Group headquarters in Herzogenaurach, Germany) and off-site productions (e.g. “Take today”—shot at the head office of FC Bayern Munich in Munich, Germany)• Efficiently guided the team's photo and video shoot related payment procedure with all third party agencies and external vendors- Reviewed estimates and invoices and used various internal IT systems (SRM, SAP, FSSC Europe, etc.) to provide a smooth payment process- Processed purchase orders for the adidas Group headquarters in Germany and adidas International Marketing B.V. in the Netherlands - Initiated ad-hoc and urgent payments- Booked goods receipts- Solved payment related issues• Independently managed samples and products related to all adidas creative shoots- Collected samples from the adidas storages on-site- Coordinated footwear and apparel samples, accessories, shooting props with the organization’s BUs (Football, Running, Training, adidas by Stella McCartney, Originals, Kids, Brand Marketing, etc.) and the adidas Factory Outlet in Herzogenaurach- Managed shipments to the shooting locations around the world and organized their pick-ups back to the adidas Group headquarters in Germany- Tracked shipments nationally and internationally• Took initiative in cross functional projects- Delivered a motivational speech within the adidas Group Intern Introduction Day sharing the experience of a day in the life as an adidas intern- Found appropriate interviewees, additional support and participants in diverse shootings and projects Show less

  • Assistant Manager Sportswear, Running & Credibility Sports for Footwear Women, Kids & Infants

    Mar 2017 - now

  • Sales Associate

    Sept 2015 - Feb 2017

  • Brand Management Intern

    Feb 2015 - Aug 2015
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  Sneaker Story

  Jun 2017 - now

  Founder & Content Creator

  https://www.instagram.com/realtony23/• Creating digital content in favor of adidas and Reebok and publishing stories about iconic or highly desired sneakers and future shoe concepts on Instagram• Conducting interviews with key stakeholders (founders, top managers, designers, product managers, store managers, concept creators, illustrators, photographers, filmmakers, influencers, etc.) in the sporting goods industry

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  Three-Stripe Radar

  Feb 2019 - now

  Founder & Content Creator

  https://www.instagram.com/realtony23/• Creating product-related video content in favor of adidas and Reebok by posting IGTV interviews on Instagram• Showing a day in the life of three-stripe colleagues (Rahul Patel, Alyssa Felsch, Clare O’Meara, Shane Konte, Vedran Nakic, John van Tuyll, Ramy Camel-Toueg, Ronald Reijmars and Jon Wexler)