Shikha Jethwani

Experience

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  Mondial IT Consultants Pvt. Ltd.

  May 2015 - Oct 2015

  Sales Coordinator

  - Engaged with prospective clients through email, professional networking platforms, and direct interactions with key decision-makers building leads for IT solutions Partnered with the sales manager to enhance sales leads, develop sales strategies, and execute marketing plans aimed at expanding the client base.- Compiled daily and weekly reports to monitor sales performance, facilitating data-driven strategy adjustments

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  Coconut Media Box LLP

  Jan 2016 - Oct 2016

  Social Media Executive

  - Developed social media content and ideas for social media presence for both internal and external clients, overseeing the entire process from strategic planning to execution.- Created content through content writing for social media posts and blogs for each channels- Increased brand awareness by devising and coordinating content strategies with the creative team, specifically tailored for social media promotions.- Produced and maintained detailed weekly and monthly analytical reports for each social media campaign, and regularly conducted review meetings with management to identify areas of improvement and strategize future campaigns Show less

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  Xovak Digital India Pvt. Ltd

  May 2018 - Jul 2018

  Social Media Marketing Intern

  - Summer Internship

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  MeritGroup

  May 2019 - Feb 2021

  Research Analyst

  - Conducted comprehensive market trend research and analyzed operations and market data to provide actionable insights to clients, aiding in strategic decision-making.- Executed primary research using surveys, observations, and interviews to gather critical data- Performed secondary research by analyzing news articles, review articles and government documents to supplement primary research findings.

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  Ambaji Traders

  May 2021 - now

  Business Development Manager
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  Brandscapes Worldwide

  Sept 2021 - Apr 2024

  Senior Executive Insights (Qualitative Research)

  - Experience of working on multiple projects product test & evaluation, concept and packs tests and recycling & exploratory studies across geographies - Demonstrable hands-on knowledge in qualitative research - research design to final presentation development - Creation of proposals, discussion guides and screeners + moderation of groups, interviews, ethnography, and online forums and overall management of the projects and ensuring smooth end to end execution of market research projects- Effectively manage day-to-day tasks to ensure projects are completed on time through efficient time management including coordinating with cross functional team members - Liaison between the client & the field force, to communicate as and incorporate research revisions on client's suggestions- Experience in implementing and delivering insights initiatives guiding business decisions regarding innovation, communication strategy and go-to-market execution through actionable insights and reports Show less