Steffi Martin

Experience

• 

  University of Akron: Developmental Programs

  Aug 2010 - Oct 2011

  Student Assistant

  Answer the telephones in the main office. File paperwork and make copies. Take appointments for writing lab.

• 

  Dr. McKnight

  Jun 2011 - Mar 2012

  Research Consultant

  Analyzed Data from SPSS printouts, Identified trends,Facilitated Focus groups and Expert Panels, Evaluated marketing strategy, Coordinated Project Reports, Public presentation of Project Reports, Publication research

• 

  Cascade Locks Park Association

  Jun 2011 - Oct 2011

  Marketing Intern

  website maintenance and creation, event planning, press releases, and data tracking.

• 

  FedEx Custom Critical

  Oct 2011 - May 2012

  Product Marketing Intern

  Analysis of product performance, assist in product strategy and implementation, execution of marketing strategies, and evaluation of market research

• 

  Flambeau Inc.

  May 2012 - Sept 2014

  Marketing and Sales Specialist

  Update web & social media content, coordinate trade show activities, assist in new product and market development, create and implement various marketing campaigns, and evaluate industry research

• 

  Matco Tools, A Vontier Company

  Sept 2014 - Jun 2021

  Create and manage geo-targeted promotional campaigns utilizing specific products to optimize end-user experience and drive salesDesign and implement reporting tools that track key metrics and performance trends and provide actionable insights to marketing leadershipManage the communication strategy for ongoing engagement and promotion of the app (end-users and franchisees)Implement VOC/VOD processes for continuous feedback Execute website product changes that are driven by research, voice of the customer, and data analytics to improve user experience for product catalog, grow e-commerce sales with emphasis on SEO, content marketing, and analytics, manage paid product campaigns on various platforms. Assist with product mix and offers for monthly District Sales Meetings in an effort to achieve revenue and margin targets, maintain accurate pricing for promotional activities, manage bi-weekly promotional flyers, design and implement reporting dashboards, and management of excess inventory website Help assist with product mix and offers for monthly District Sales Meetings in an effort to achieve revenue and margin targets, maintain accurate pricing for promotional activities, design and implement reporting dashboards, and management of excess inventory website

  • Marketing Promotions Analyst - App

    Mar 2020 - Jun 2021

  • Digital Marketing Analyst

    Dec 2018 - Mar 2020

  • Senior Marketing Promotions Analyst

    May 2016 - Dec 2018

  • Marketing Promotions Analyst

    Sept 2014 - May 2016
• 

  Country Pure Foods

  Jun 2021 - now

  Support the development of products for both commercial and non-commercial segments, assist with the development, execution, and tracking of new product launches, advertisements, etc, utilize research and data to identify growth opportunities within the food service industry, manage the product life cycle and SKU rationalization, execute promotional strategies for both existing and new products, and track the Return on Investment (ROI), develop strategies for foodservice trade shows, and assist with other marketing communication tasks and special projects as they arise. Show less

  • Associate Marketing Manager - Foodservice

    Sept 2023 - now

  • Marketing Analyst

    Jun 2021 - Sept 2023