Meredyth Davis

Experience

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  Creative Media, LLC

  Jan 1997 - Feb 2000

  Media Buyer

  Purchased airtime on radio and television in over 25 markets including Miami and Atlanta, Assisted account manager with clients such as Old Navy, and Aerosole ShoesHelped organize promotions and create presentations for clientsOngoing communications with clients and sales representatives.

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  Blitz Media

  Jun 2000 - Feb 2001

  Media Buyer

  Created media plans and media buys for clients such as BOSE, American Ski Company and Cracker BarrelMet with clients to propose promotions and media strategiesOrganized presentations for clients.Negotiated rates and schedules with radio and television stations nationwide.

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  Broadway in Boston / Live Nation / Clear Channel Entertainment

  Jan 2001 - Jan 2005

  Manager of Media and Promotions

   Created and executed promotional and marketing ideas for Broadway shows including The Producers, Mamma Mia! and Disney’s The Lion King. Placed media buys on various television and radio stations in the New England area. Purchased outdoor media to promote numerous shows and events. Worked with national press agents on issues concerning various Broadway tours. Managed all trade tickets, barter reports, and advertising settlements. Responsible for securing opening night parties for up to 15 or more shows a season. Show less

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  WFNX-FM Radio

  May 2001 - Mar 2002

  Promotions Assistant

  Travel to various places in the Boston area to help promote the radio station and clients.Set up sound systems and displays at all eventsPartnered with On-Air personalities to ensure a successful eventCoordinated event transportation

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  Wasser Associates

  Jan 2005 - Feb 2007

  Marketing Director

   Worked with local marketing teams to promote shows including Dora the Explorer, Miss Saigon and The Phantom of the Opera. Directed marketing, advertising and promotion plans for more than 120 markets. Developed sales strategies to increase ticket sales. Purchased media on television, radio and print. Hired local promotional actresses to do an array of events to promote Dora’s Pirate Adventure. Traveled to conduct media meetings with media partners in numerous markets.

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  Universal Orlando Resort

  Feb 2007 - Mar 2014

  Manager of Offline Media

   Created and executed multiple media plans and buys for events such as Mardi Gras, Wizarding World of Harry Potter, Blue Man Group and CityWalk in all Florida DMA's. Managed all state of Florida promotions for events, Blue Man Group and CityWalk. Worked closely with all other departments to assess their media and promotion needs. Managed a team of thirteen (13) that included traffic, promotions, print buying and invoicing.

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  Dr. Phillips Center for the Performing Arts

  Mar 2014 - Feb 2019

  Sr. Media Buyer & Show Marketing

   Created and executed marketing campaigns for 350+ shows that were confirmed at the Center and Bob Carr Theater each season. Responsible for more than $20 million in annual revenue Oversaw Broadway Season (16,000 subscribers) and managed relationship with Broadway Across America and Florida Theatrical Association Placed all offline and online media for the Center and shows Created annual budgets for the Marketing and Sales department Worked closely with all internal and external partners Show less

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  Orlando Ballet

  Apr 2019 - Jun 2023

  Director of Marketing

   Created and executed all marketing plans for various divisions of the Orlando Ballet Company and School. Placed all online and offline media and negotiated year long contracts with various media partners.  Created ticketing and dynamic pricing strategies for all performances Created analytic reports for the Executive Director and Board of Directors Managed all marketing budgets for all departments Oversaw outside creative, press and digital agencies Created sales materials for shows, school and events Served as on-site Graphic Designer Created and produced podcast “Barre Talk with Robert Hill” Worked on all creative elements for the shows, school and venue via graphic design software Show less

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  Raymond F. Kravis Center for the Performing Arts

  Oct 2023 - now

  Director of Marketing