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Daphne Sakellariou

Daphne Sakellariou

Junior Digital Marketing Executive

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location of Daphne SakellariouUnited Arab Emirates

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  • Timeline

  • About me

    AOA Region - Senior Brand Manager Kids Cereals at Cereal Partners Worldwide (Nestlé & General Mills)

  • Education

    • Athens University of Economics and Business

      2011 - 2013
      Master of Science (MSc) Marketing and Communication with New Technologies Distinction

      Major in Digital Marketing and AdvertisingDissertation: The use of Social Media by Brands, The Lacta Case Study.Modules in my course included:B2B and B2C Marketing, New Technologies in Advertising- Digital Advertising, E-Commerce, Integrated Marketing Communication, Public Relations, Crisis Management, Corporate Social Responsibility, Advertising, Product Policy, Strategic Marketing, Organisational Behaviour

    • Lancaster University

      2008 - 2011
      Bachelor's degree Marketing 2:1

      Activities and Societies: Marketing Society, Captain of Lancaster University Basketball Team (2009-2011) Modules in my course included:Language in Advertising, Brand Strategy, Corporate Communication, Market Research, Marketing in the Supply Chain, Consumer Behaviour, Strategic Marketing, Sociology, Project Management

    • ACS Athens (American Community Schools)

      2006 - 2008
      International Baccalaureate 32

      Activities and Societies: Voluntary work in non-profit organisations, Basketball, Volleyball International Baccalaureate•Awarded an academic and athletic scholarship•Voted by teachers to be a member of National Honour Society.•American Community Schools of Athens Female Athlete of the year 2008.•First place in International School Sports Tournament with the basketball team in 2008.• Voted as one of the best players of the European tournament (2008)

  • Experience

    • IGK Marketing

      Nov 2011 - Dec 2012
      Junior Digital Marketing Executive

      • Client service• Community management • Working with web designers to devise websites that meet the clients’ brief and budget;• Administrating clients’ Social Media pages;• Monitoring the effectiveness of clients' Social Media profiles.

    • Nestlé Nespresso SA

      Dec 2012 - Mar 2013
      Promoter- Saleswoman

      • Listening to customer requirements and presenting appropriately the products to make a sale;• Acting as a contact between the company and its existing and potential customers;• Challenging any objections with a view to getting the customer to buy;• Checking quantities of goods on display and in stock;• Recording Nespresso and competitors’ sales and orders and reporting to the sales office;• Reviewing my own sales performance, aiming to exceed the targets.

    • Nestlé Nespresso SA

      May 2013 - Sept 2014
      Coffee Specialist

      • Act as an ambassador for the Nespresso brand• Deliver Boutique operations excellence by carrying sales of Nespresso products presented in the Boutique to achieve individual and boutique targets• Maximize the sales of all the Nespresso products presented in the Boutique (coffee, machines and accessories).• Contribute to the management of inventories, stocks and cash• Serve each and every customer (existing and potential) in keeping with the premiumimage and positioning of the Nespresso brand. • Identify clientele’s needs that result in the maximisation of the sales.• Proactively manage and deal with clientele’s queries and possible complaints.• Provide After Sales Service to each Nespresso member Show less

    • Nestlé

      Sept 2014 - Sept 2018

      Cereal Brands- Develop business and marketing strategy for different target groups- Lead creative content development with agencies (ATL, Digital, BTL) for local campaigns and adapt global materials- Develop social strategy, content calendars for always-on communication and brand campaigns across all social media platforms (Facebook, Instagram, YouTube, Twitter)- Build and maintain relationships and partnerships with emerging influencers- Managing brands’ budget and P&L Key Accomplishments in FY 17/18:• Developed, organised and executed 5 global and local promotions, involving artworks, ATL and BTL communication creation, that resulted in an average of 40% sales uplift during promotion• Overachieved 6,6% engagement rate in the digital promotions Show less - Established a personalised consumer experience through the CRM platform- Managed the content, contests mechanics, e-coupons and all the campaigns communication- Launched, productionized and maintained the CRM mobile app, the 1st mobile app for Nestlé HellasKey Accomplishments:• Overachieved the target of the subscribers having 113.000 subscribers in the first 2 years from the day of launch• Overachieved the target of the printed coupons having 306.500 coupons printed with a 13% redemption rate in the first 2 years from the day of launch• Created and optimised 54 newsletters with an average of a 23% open rate (industry KPI 21%) and a 31% click through rate (industry KPI 17%) Show less

      • Assistant Brand Manager & Community Manager - Cereals

        May 2017 - Sept 2018

      • Consumer Services Assistant and CRM Assistant

        Sept 2014 - May 2017

    • EAT.

      Sept 2018 - Apr 2019
      Digital Marketing & Customer Acquisition Executive

    • Nestlé

      May 2019 - Apr 2020
      Marketing Activation Manager

    • Tenderd

      Aug 2020 - Mar 2021
      Marketing Manager

    • Cereal Partners Worldwide (Nestlé & General Mills)

      Apr 2021 - now

      • AOA Region - Senior Brand Manager Kids Cereals

        Aug 2022 - now

      • AOA Region - Promotions & Digital Lead

        Apr 2021 - Jul 2022

  • Licenses & Certifications

    • Social Media Marketing Certification Course exam

      HubSpot Academy
      Jun 2020