Estee Heng

Experience

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  HKBN JOS

  Nov 2014 - Dec 2014

  Sales Marketing Coordinator

  Worked in Microsoft’s Authorized Product Distributor & Licensing department by:• Registering & activating Microsoft licenses• Order processing of Microsoft license purchased by resellers• Doing data entries• Assisting in events & meetings• Sending out EDMs• Getting involved in an event held at Microsoft Malaysia office

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  JY Klasik Music & Arts Academy

  Aug 2015 - Mar 2017

  Art Teacher

  • Develop lesson plans and syllabus• Teach children of age 5-13 various art skills, such as drawing, painting and crafting• Evaluate each student’s performance and growth in knowledge and aesthetic understandings++I supported my students to participate in art contests, guided them during their practices in class and gave them some of my personal ‘tips’ that they can apply on the competitions.

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  Orange Events

  Aug 2018 - Nov 2018

  Marketing Executive

  Internship Grade: A (GPA 4.0)• Examine clients’ businesses to get to know their brands and understand their objectives• Carry out research to develop well-informed strategic plans for clients• Create content briefs / proposals of the agreed upon strategies• Strategize with clients and team members to come up with a plan that will cross a variety of media platforms• Contact venues, artists and entertainment companies to collaborate• Design event logos and mock-ups

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  Self-employed

  Oct 2018 - Dec 2018

  Proprietor

  I ventured into an online business and sold iPhones (imported from U.S., which requires an activation for the phones to function locally), at a more affordable price. Within 2 months, 50 phones were sold in total with the revenue of RM200,000.• Identify opportunities for cost savings by sourcing for different suppliers• Develop relationship with supplier and negotiate pricing• Direct selling to agents & consumers and serve as a 'distributor' of goods & services• Improvise sales strategy and program / promotion from time to time to increase sales, at the same time improve negotiation and interpersonal skills, as well as written communication, especially for network management• Lead and train individuals to build and manage their sales• Analyze and determine customer needs by creating an FAQ sheet that assists agents to support their customers on business and technical queries• Create a virtual online store and edits materials according to specific market or customer requirements• Run promotions during 11:11 and Christmas to boost sales• Plan and administer marketing and distribution of social media programs and negotiate agreements for ancillary properties, like distribution programs and after-sales servicesAchievements:✦ Sold 50 phones with a total revenue of RM200,000.✦ Recruited 10 agents to increase sales and gain more exposure.✦ Collaborated with social media Key Opinion Leaders (KOLs) to gain confidence and trusts from the audience and prospects. Show less

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  4Life Research

  Apr 2019 - May 2021

  Digital Marketing Ambassador

  • Brainstorm, build, and execute social media strategy to generate leads• Generate, edit, publish, and share digital contents (copy, image, video or HTML) that builds meaningful connections• Segment targeted customers and audience based on demographics, geography, products purchased, and categories• Manage company's social media accounts and paid social efforts• Moderate all user-generated content in line with the moderation policy for each community• Create editorial calendars and syndication schedules to manage publications of content across different media• Prepare and send out weekly EDMs to 4,500 subscribers• Build relationships with customers, drive conversions, and foster brand loyalty, by managing a 60-day onboarding Consumer Journey program, which covers company background, product knowledge, product offering, as well as reward & loyalty program• Analyze appropriate social data/metrics, and best practices, develop data-driven insights that continuously improve the performance of content• Maintain brand image, identify key players and coordinate actions• Collaborate with events, business development, and compliance team to manage social & content Show less

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  Visionary Seed

  Jun 2021 - Feb 2022

  Senior Digital Marketing Executive

  • Ensure clear communications and directions in achieving all KPIs• Brainstorms new and creative growth strategies through digital marketing• Analyze current market trends and apply on contents• Strategize, create and execute actionable plans to grow clients social media platforms (Facebook, Instagram, and Twitter)• Contribute to social media engagement and brand awareness campaigns• Deliver creative proposals and work that meet clients’ needs• Address any PR issues that arise• Assist in designs, copywriting, and content shootings✦ Simultaneously managed social media presence and on-ground campaigns for clients – Dazzle Bar, AA Pets, Amity Malaysia, PropNex Malaysia, Pantai Hospital KL, BBS Clinic✦ Tradex Malaysia (an event presented by Qube Integrated Malaysia & supported by MATRADE) – Fully handled all marketing aspects, from providing directions for on-ground activities and social media contents, to collaborations and executions with client, creatives, digital specialist, KOL agency, and media house. Show less

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  Plus Studio & Marketing Communication Sdn Bhd

  Mar 2022 - Dec 2022

  Account Manager

  • Create awareness of clients’ products and solutions while developing the brand• Implement business and marketing projects from concept to completion – marketing ideation, conceptualisation, plans and strategy for all campaigns in going-to-market• Prepare proposals to help clients develop strategies• Manage client relationships and maintain records of communications with clients• Review market trends & competition, and recommending changes to existing marketing strategies accordingly• Ensure consistent asset output according to brand guidelines• Evaluate marketing campaigns (advertising, SEO, social media content)• Maximize business objectives through leads generated from events.• Manage all areas of events, from pre-planning, through the event day, and post-event activities.• Determined appropriate levels of staffing and budget to stay within given monetary parameters.• Coordinated logistics, finances, venue, preparation, planning, and closeout of events. Show less

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  SoftwareOne

  Dec 2022 - now

  APAC Marketing Specialist