Alexandra Mar

Experience

• 

  Motor Accidents Authority of NSW

  Jan 2003 - Jan 2007

  Assessor Support
• 

  Think Education Group

  Jan 2007 - Oct 2009

  Student Administration Manager
• 

  Habitat for Humanity Australia

  Oct 2009 - Nov 2013

  Working with corporate Australia, trusts and foundations and individuals to realise philanthropic outcomes, community and social engagement and CSR goals through partnership with Habitat for Humanity Australia.

  • Strategic Partnerships Manager

    Jun 2012 - Nov 2013

  • Global Village and Volunteer Programs Manager

    Oct 2009 - Sept 2012
• 

  IAG

  Nov 2013 - Jun 2017

  Experience design and HCD innovation coach delivering digital and non-digital projects to support business, personal and employee experience projects. Highlights include an business insurance venture for indigenous-owned SMEs, bushfire mitigation innovation and RACV product changes. Leading the Mums & Co project from MVP to launch and building an online community for mum entrepreneurs. Harmonised existing employee philanthropic programs including volunteering and workplace giving, redesigning these programs to align to the IAG Foundation and Shared Value strategies, and drove engagement levels through the business. Delivered a major technology project to support these programs using the Good Company software as service solution integrated into IAG's people management and payroll systems. Responsible for the delivery of shared value within the communities in which IAG operates through the management of community partnerships and Community Grants program.Delivering community and sustainability initiatives that align with business purpose, engage employees and enhance IAG's reputation, as a leading socially responsible Australian company.

  • Customer Experience Designer, Innovation

    Jan 2017 - Jun 2017

  • Project Lead, Mums & Co, New Markets

    Mar 2016 - Dec 2016

  • Manager IAG Volunteer Program, IAG Foundation

    Dec 2014 - Mar 2016

  • Community & Sustainability Senior Specialist

    Nov 2013 - Dec 2014
• 

  Peopleness

  Jan 2014 - Jul 2014

  Non-Executive Strategy Advisor

  Peopleness is a service design social enterprise working with communities and grass-root social problems. We give access and support through design services, strategies, negotiation and advocacy, and rcreate outcomes towards healthy cultural and economic advantage.

• 

  Commonwealth Bank

  Jun 2017 - Dec 2021

  Scaling design at CBA Wealth Management through capability, community and practice areas. Key projects delivered included the CFS Member App strategic roadmap and the strategic design review into customer perceptions of fees and performance as part of the Royal Commission response. Building a customer centred design culture, developing design capability and delivering leading customer experiences in CBA Wealth Management. Highlights include the adviser value proposition for Count Financial, reimagined advice experience for CBA Financial Planning and an augmented-reality investment experiment.

  • Strategic Design Lead

    Sept 2018 - Dec 2021

  • Strategic Designer

    Jun 2017 - Sept 2018
• 

  Colonial First State

  Jan 2021 - Nov 2023

  Leading a multidisciplinary design team across strategic and service design, and UX. Delivering customer experience enhancements across digital assets - investment platforms, app and web. Creating the future service experience for CFS customers post-digital platform transformation. Leading the service and strategic design function as CFS separated from the CBA. Delivered key strategic design projects including CFS Experience Vision, Retirement Futures and CFS Purpose.

  • Director of Digital Customer Experience & Design

    Jul 2022 - Nov 2023

  • National Manager Human Centred Design

    Jan 2021 - Jun 2022
• 

  Independent Living Villages (ILV)

  Feb 2022 - now

  Non Executive Director and Committee Member
• 

  Nbn® Australia

  Jan 2024 - now

  Principal CX Designer