Aparna Sankaran

Experience

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  Lancaster University

  Dec 2019 - Sept 2020

  Student Union's Digital content creator

  • Liaised with the communications team and other union staffs and volunteer teams to develop social media content• Produced social media content including photos, videos and copywriting for use across the student union's communications channels

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  Lancaster University Management School

  Jan 2020 - Sept 2020

  Student Ambassador

  Worked in this role, as an individual and as part of a team, has further developed my skills including, time management, planning and organising, persuasion, multi-tasking and knowledge sharing.• Delivered 5 high-quality presentations to prospective students by sharing positive experiences and enthusiasm for Lancaster University and LUMS in particular• Managed 2021 Post Graduate offer holders Facebook group and generated engaging content• Interacted with more than 100 prospective students via Facebook and UniBuddy to respond to queries and provide information about LUMS Show less

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  Alan Dick Engineering Ltd

  Mar 2020 - Sept 2020

  Digital Marketing Intern

  Represented Lancaster University's EnginE project as a digital marketing intern for Alan Dick Engineering Ltd.• Carried out both primary and secondary research into the existing customers, industry and competitors• Reviewed and implemented improvements to the website through CMS (WordPress)• Established and implemented SEO best practices across the entire company’s website resulting in more than 6000 organic searches per month• Curated engaging social media content resulting in a 148% increase in engagement across channels including LinkedIn, Twitter and Google My Business Show less

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  Doodle Monk

  Jun 2020 - Oct 2020

  Marketing And Business Development Intern

  DoodleMonk.in is an originally illustrated merchandise company based in India.• Carried out secondary research into the existing markets and competitors• Developed on-page SEO strategies• Developed and managed social media campaigns on Instagram and Facebook resulting in 38% increase in engagement• Identifying the right influencers and potential partners for collaborating in campaigns and workshops• Managing influencers and closing deals that will bring value to both the parties Show less

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  Two Stories Studio

  Jul 2020 - Aug 2020

  Consultant

  MSc Management, Lancaster University Dissertation Consultancy Project: Conducted both primary and secondary research on the company, external environment, industry, competitors and customers to provide a marketing plan specific to the customer personas.

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  Gemraj Technologies Ltd

  Nov 2020 - now

  Web Design / Digital Marketing Consultant

  Working for the client NexGen Architects - Handling Marketing and Growth. Awards & Achievements:- Best Employee of the Year, 2022- Going above and beyond award of the year, 2022- Increased organic website traffic by 200%- Organic increase in LinkedIn followers from 30 to 15,000 (still growing)- 8500% increase in social media engagement and 200% increase in conversion - Developed B2B lead generation strategy that increased Marketing Qualified Leads by 70%- Ideated, managed and executed B2B events and brought 300+ Marketing Qualified Leads- Launched a new service vertical - Digital Marketing as a Service that generates monthly revenue for the business- Created processes and procedures for the marketing team that boosted productivity by 50% Show less

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  NexGen Architects

  Jun 2023 - now

  Marketing and Growth