Krati Singh

Experience

• 

  Leayan Global Private Limited

  Aug 2018 - Nov 2022

  • Managing E-commerce portals like Amazon, Tata Cliq, and Nykaa & Lime Road.• Managing the portal's pay-out and ensuring that they are giving pay outs according to the memorandum of understanding between the brand and the portal.• Responsible for creating inventory analysis reports through VBA/Macros for articles going OOS.• Responsible for creating a forecasting report for the stock of Noos articles.• CatLog uploading on portals.

  • Sr. Executive - E Commerce

    Aug 2020 - Nov 2022

  • Executive E-Commerce

    Aug 2018 - Jul 2020
• 

  Yoho

  Dec 2022 - Jan 2024

  Asst. Manager - E Commerce

  • Handling E-Commerce platforms like Amazon, Myntra, Flipkart, Nykaa, Tata Cliq etc.• Handling brand onboarding on portals.• Analyse market trends and competitor activities to identify growth opportunities.• Create and manage product listings, ensuring accurate and engaging product descriptions.• Collaborate with the logistics team to coordinate shipping and delivery processes.• Collaborate with the marketing team to implement e-commerce promotional campaigns.• Coordinate the execution of digital marketing initiatives, such as email campaigns and social media promotions.• Monitor the performance of marketing efforts and adjust strategies as needed.• Lead and mentor a sales team to optimize performance and achieve collective goals. Show less

• 

  Sorich Organics Pvt. Ltd

  Feb 2024 - now

  Asst. Manager - E Commerce

  As an e-commerce manager I am responsible for overseeing and optimizing the online sales and digital presence of the company. My role involves a combination of marketing, sales, customer experience, and technical know-how to ensure the success of an e-commerce platform. • Create, implement, and manage the overall strategy for online sales to increase revenue and market share.• Ensure alignment of the online strategy with the company's goals and objectives.• Keep track of the latest e-commerce trends, technologies, and innovations to drive growth.• Manage the online catalog, including product uploads, categorization, and pricing.• Plan and execute digital marketing campaigns such as pay-per-click (PPC) marketing.• Work on SEO strategies to improve organic search visibility and rankings.• Monitor sales performance and identify areas for improvement in the online shopping experience.• Analyze key performance metrics such as sales, traffic, and customer behavior to make data-driven decisions.• Prepare regular reports for upper management on e-commerce performance, growth opportunities, and areas needing attention.• Manage the e-commerce budget, including ad spend, platform costs, and vendor contracts.• Ensure marketing campaigns and operational costs stay within budget while maximizing ROI.• Negotiate with third-party vendors for services like shipping, payment gateways, and digital tools. Show less