Kelley Thompson

Experience

• 

  Crested Butte Mountain Resort

  Sept 2009 - Nov 2011

  Marketing Assistant

  -Gained knowledge of all resort products sold through central reservations-Conducted SWOTS for company analysis to gain competitive advantage-Supported marketing manager in implementing marketing plans for company-Responsible for maintaining and managing data and all product information-Participated in company tradeshows and conferences promoting the resort

• 

  BHC Integrated Support Services

  Jan 2012 - Oct 2012

  Account Manager

  -Work with Business Development on new retail website launch-Wrote meta descriptions for website products-Conducted marketing research on competitors and target markets-Make sales calls to increase personal and company budget-Responsible for helping with customer sales flyers to help boost company sales-Attend department Vendor trainings for new/current products

• 

  Moore & Van Allen, PLLC

  Oct 2012 - Aug 2013

  Marketing

  -Responsible for conducting marketing research projects to help attorney’s with potential clients-In charge of keeping track of company credit card expenses-Create and develop RFP’s for attorney’s clients-Work with Creative Services on Advertising campaigns, newsletters, and invitations-Plan and attend marketing events held by the firm

• 

  ECS Limited

  Jan 2019 - now

  Developed fully integrated strategic marketing plans and branding for engineering firm with 85+ office locations Expanded sales by 36% through strategic media placement and targeted creative Led teams in creating innovative multi-platform campaigns and experiences from ideation through executionResponsible for successful corporate re-brand and update of all branded assets Redesigned company website with targeted and measured SEO improvementsBrand design, Art Direction, graphic design and managementManaged paid ad campaigns using Facebook Ads Manager, LinkedIn Campaign Manager and Google AdsDirected the production of all print and online ads and materials for the company's targeted campaignsInitiated creative mentoring program and paired designers and copywriters with inspiring mentors in the department Show less • Marketing Creative + Digital Manager• Manage the design, creation and distribution of marketing communications, including advertising, email, press releases, website and common social media channels• Create marketing and promotional materials, both print and electronic• Develop new marketing and communications initiatives and campaigns• Manage corporate creative strategies and establish design policies• Oversee daily tasks tied to creative production• Ensure a consistent and effective brand message• Analyze, review and implement changes to maximize the traffic to the ECS website by improving page rank within search engines (SEO)• Oversee print production, graphic art, desktop publishing and web design• Participate in professional development activities (i.e. continuing education, seminars, classes, professional organizations)• Develop marketing strategies, objectives and targets, as well as analyze the success of marketing campaigns and advertisements• May manage and mentor subordinate marketing staff• Provide strategic leadership on design direction and quality management• Collaborate with Strategic Pursuits and Communications teams to share knowledge and create materials that communicate the story of the ECS brand • Together with the Communications team, further develop internal communications platforms such as quarterly newsletter, intranet, eblast campaigns, employee award program, recognition of field staff and onboarding process• Support recruitment team in messaging across all platforms used in the recruiting and hiring process, establishing best practices and sharing knowledge internally with hiring managers• Collaborate with Director of Mergers & Acquisitions Implement to create best practices for communications and marketing to ensure consistent messaging • Assist branch offices in adhering to brand guidelines• Engage with team members throughout the company for collaboration and communication Show less

  • Associate Creative Director

    May 2022 - now

  • Creative + Digital Manager

    Jan 2019 - May 2022