Josh McFarland

Experience

• 

  Poolweb.com

  Jul 2014 - Dec 2016

  Account Manager

  Managed and maintained key customer account relationships through both reactive and proactive communication methods. Successfully developed and managed the company's Amazon Seller account, resulting in a notable 100% increase in sales. Utilizing Mailchimp, crafted effective promotional product email marketing campaigns. Responsible for overseeing all customer reactive communication, handling emails, calls, and cases efficiently. Furthermore, played a crucial role in creating, reviewing, and fulfilling online and phone sales orders. Additionally, strategized website updates aimed at enhancing the overall buyer experience. Show less

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  University of New England

  Jan 2017 - Feb 2022

  Managed both inbound and outbound marketing strategies for several degrees, certificates, and courses within UNE Online, with a focus on surpassing lead acquisition and conversion objectives. I created, planned, and executed effective product-level marketing campaigns that drove lead acquisition and increased brand awareness. Additionally, provided marketing support throughout the enrollment lifecycle, including initiatives for applicant nurturing and enrollment events via email. Collaborated with internal and external stakeholders, to ensure the accuracy of website and marketing content. Additionally, identified and developed specific target audiences, personas, and market segments. Lastly, managed a substantial marketing budget of over $400,000. Show less Answered prospective and current student queries through various channels like phone, email, and live chat. Proactively initiated partnerships with other universities to boost enrollment and enhance brand recognition. Efforts included overhauling program documents, spreadsheets, and processes to improve the Student Service Advisor's role. Represented UNE Online at out-of-state conferences, showcasing the institution's offerings. Utilizing Salesforce, created and managed multiple reports. Additionally, played a key role in designing onboarding procedures for new Student Service Advisors and spearheaded an internal events committee focused on community service initiatives. Show less

  • Marketing Manager

    Apr 2019 - Feb 2022

  • Student Service Advisor II

    Jan 2017 - Apr 2019
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  ATI Nursing Education

  Mar 2022 - now

  Responsible for owning and driving the marketing strategy for specific product categories in the nursing education marketplace. This includes collaborating with colleagues in product development, writing strategy and creative briefs for internal and external communications campaigns, working with third-party marketing partners to develop creative strategies for product launches, engaging subject matter experts and content creators to devise content strategies that resonate with target audiences, and maintaining a deep understanding of the marketplace and competitors to provide actionable business intelligence for sales and product teams. Show less

  • Senior Product Marketing Manager

    May 2024 - now

  • Product Marketing Manager

    Mar 2022 - May 2024