Bassem El Bayaa

Experience

• 

  Gulf Bank

  May 2006 - Apr 2007

  Marketing Executive
• 

  Burgan Bank

  May 2007 - Apr 2008

  FSR
• 

  Al Ahli Bank of Kuwait

  May 2008 - Nov 2017

  To provide direct administration support to all sales teams in the execution of unit’s sales and service initiatives:• Sales Teams: Manage sales teams and identify sales people with the right capability to target new customers and extend the sale of ABK products.• Credit Review: Review applications before submitting to Retail Lending Unit and making sure that are matching the internal lending policies and the applications are not violating the Central Bank of Kuwait rules and instructions.• Training: Ensure sales people are fully trained in products and sales techniques • Cross selling: Handle growth opportunities and support cross selling in order to be able to establish targets• Support to branches: Coach branches in their outdoor visits and sales campaigns• Marketing and sales materials: Provide sales support and follow through to product campaigns and initiatives• Data capture: Capture prospective customer data so that sales calls and visits can be made • Database: Provide a comprehensive database and ensure information for campaigns and cross-selling is readily available• Partner relations Handle partner relationships to partners deliver in line with ABK needs• Sales follow-through Provide leads to other channels and ensure full information is available for follow-up Show less Making decisions and Leading a group of team leaders & sales and senior sales staff:• Responsibility over 25 Staff• Monitoring the performance • Planning for new business (action plans, reports) • Dealing with car showrooms (used & brand new)• Preparing MIS report of AUTO LOAN SALES• Knowing the needs of the market through various relationships• Assist team leader & sales executives in the sale and marketing of the bank’s products and services, in order to foster a sales approach • Establishing new locations that helps in generating more business• Leading day to day meetings ( Central Sales )• Dealing with complaints and solving them• Operational mentality through reviewing of the applications submitted by the • Staff • Offers solutions and suggestions for product and process development • Make decisions on any matters relating to improve revenue generation & customer satisfaction• Working with team members to solve customer problems and understanding of sales staff’s problems & weaknesses• Monitor the training needs of staff and report it to the Head of central Sales in order to contribute to staff career planning and ensure professional staff performance Show less Making decisions and Leading a group of sales and senior sales staff: -Responsibility over 10 staff -Monitoring of the performance  -Planning for new business (action plans, reports)  -Knowing the needs of the market through various relationships -Assist all sales executives in the sale and marketing of the bank’s products and services, in order to foster a sales approach  -Establishing new locations that helps in generating more business -Ability to coordinate between the set targets from the management and allocating them to the staff  -Control the daily, monthly and yearly achievements Show less New business/potential customers:-Ensure direct contact with Various types of customers-Obtain an existing network of contacts(non –ABK) to attract to be ABK’s customers-Identify new location in order to attract new leads-Sells bank products by understanding customer’s needs-Monitoring of the performance -Knowing the needs of the market through various relationships-Assist all sales executives in the sale and marketing of the bank’s products and services, in order to foster a sales approach -Come up with creative new ideas to enhance customer service and work related issue-Answering inquiries and informing customers of new products and product promotions Show less

  • Sales Manager

    Sept 2015 - Nov 2017

  • Assistant Manager

    Aug 2013 - Aug 2015

  • Team leader

    Sept 2009 - Aug 2013

  • Senior sales

    May 2008 - Aug 2009
• 

  Commercial Bank of Kuwait

  Jan 2018 - now

  Head Of Direct Sales