Lilly Morgan

Experience

• 

  Blue Robot

  Jul 2018 - Aug 2018

  Summer Intern
• 

  Blue Robot

  Sept 2019 - Jan 2022

  Blue Robot is a leading provider of conversational marketing technology, specializing in helping brands engage customers at scale across various social platforms, including Twitter, Facebook, WhatsApp, Spotify, and Pinterest.Collaborated closely with agencies and directly with brands to drive adoption of Blue Robot’s API, optimizing revenue streams across the UK, Netherlands, US, and MENA region.Implemented automated customer experiences across Twitter, Spotify, META, Instagram, and WhatsApp.Managed key client relationships across diverse sectors, including notable brands such as PrettyLittleThing, eToro, Nike, and Amazon.Spearheaded business growth in the Middle East and North Africa through strategic agency partnerships and brainstorming sessions, aligning marketing initiatives with regional cultural events such as Ramadan and Saudi National Day.Produced comprehensive post-campaign reports for clients on a weekly basis, leveraging in-depth analysis of key performance metrics like Engagement Rate and Earned Media to provide actionable insights. Show less

  • Global Account Manager

    Feb 2020 - Jan 2022

  • Account Executive

    Sept 2019 - Jan 2020
• 

  Invibes Advertising

  Jan 2022 - Aug 2022

  Brand Specialist

  I worked at Invibes, an international technology company specializing in innovative digital advertising with creative and engaging in-feed ad formats. These formats are deployed across premium UK publishers. My role involved managing a portfolio of clients and supporting them in developing effective strategies for utilizing these diverse advertising formats.

• 

  EssenceMediacom Australia

  Aug 2022 - now

  As the Manager on the Coca-Cola Account, I oversee strategic campaigns across a diverse portfolio of brands including Coca-Cola, Fanta, Sprite, Powerade, Mount Franklin, Pump, and Kirks. In this role, I collaborate closely with multiple agencies within WPP to deliver integrated solutions that meet client objectives. I actively contribute to campaign implementation and lead comprehensive reporting efforts to drive performance optimization and achieve measurable results.

  • Implementation & Activation Manager

    May 2024 - now

  • Implementation & Activation Associate Manager

    May 2023 - May 2024

  • Implementation & Activation Executive

    Aug 2022 - May 2023