Milos Rakic

Experience

• 

  Essence of Email - Email Marketing Agency

  Jan 2019 - Jan 2022

  • Directly managed multiple teams (35+ people) consisting of developers, email marketers, strategists, QA specialists, copywriters, and designers, ensuring efficient collaboration and optimal performance• Devised comprehensive client strategies and supervised their implementation, guaranteeing exceptional results• Overhauled customer segmentation and sending strategies resulting in an average revenue increase of34% for over 17 clients• Successfully reduced monthly production defects by 76% through process improvement and automation• Established and improved over 25 processes, manuals, and review checklists, optimizing workflow and standards• Reported directly to the Managing Director on the monthly and quarterly performance, maintaining open communication and transparency• Conducted 1 on 1 weekly coaching sessions, monthly performance reviews, and quarterly salary reviews• Collaborated with Talent Management on sourcing, hiring, onboarding, and creating development plans Daha az göster • Started as QA Lead and quickly got promoted to a Team Leader position• Built and led a team of 8 Quality Assurance Specialists• Created a weekly, monthly, and quarterly planning system for the team, optimizing productivity and ensuring high performance• Conducted weekly 1-on-1 coaching sessions and created custom development plans that led to 3 team members being promoted in less than 6 months• Created onboarding plans for 4 different Quality Assurance positions• Participated in structured interviews alongside the Talent Management Team, contributing to the hiring process• Supported other Team Leaders and their team members in day-to-day operations• Improved the quality of over 2000+ client deliverables, including campaigns, flows, pop-ups, SMS, ESP setups, client metrics reports, deliverability reports, and competitive monitoring documents Daha az göster

  • Operations Manager

    Jan 2021 - Jan 2022

  • Quality Assurance Team Leader

    Jan 2019 - Jan 2021
• 

  The Better Creative - Email Design & Development Agency

  Jan 2021 - Jan 2023

  Head of Operations & Growth

  An email design agency I co-founded with the help of Essence of Email’s founder and CEO. Wore all hats, from creating the initial agency structure and business plan to overseeing internal operations, doing client management, executing growth strategies, and doing talent acquisition and development.Key achievements:• Established the agency's structure, systems, yearly business plan, and quarterly and monthly team objectives• Increased design production by 35% through a comprehensive overhaul of all systems and processes• Created systems that increased efficiency by 94%, ensuring projects were completed on time and within budget• Created a cross-channel lead generation strategy (Linkedin, email, communities, and forums) which successfully secured 6 clients in under 3 months• Developed a LinkedIn content strategy that led to a 140% month-on-month engagement• Hired and onboarded 6 designers and 4 QAs in under 10 months with $0 spent on sourcing• Championed the company's transition to AI-powered copywriting• Crafted comprehensive onboarding plans for all company positions, ensuring a seamless integration of new team members Daha az göster

• 

  VenueScanner

  Jan 2023 - Jan 2024

  CRM Manager

  VenueScanner is the #1 online marketplace in the UK where companies can discover and book the best space for their team offsite, meeting, workshop, party, wedding, or photo shoot.• Increased the average monthly campaign click rate by more than 4x in less than 6 months - from 0.6% to 2.49% - with total clicks increasing by 6x!• Helped reduce client churn by improving the host journey from the very first touchpoint• Improved conversion tracking - had a 30% email-to-event conversion in a single month• Developed strategies around list growth, A/B testing, and segmentation, and conducted deliverability audits• Created systems around campaign calendar and email creation which increased our team output and streamlined the processes Daha az göster

• 

  Freelance

  Mar 2024 - now

  Email Marketing Strategist

  In the past 6 years I’ve worked on over 70+ brands, helping them generate over $50M in email revenue - brands selling air filters to fishing tackle, t-shirts, hoodies, jewelry, coffee, smoothies, indoor decor, furniture, supplements, and many more. Most notable of all: Fresh Clean Threads, Reshoevn8r, Carnivore Snax, Suavs, Misook.Things we can work on together:Retention Strategy & Customer SegmentationCampaign, Flow (Automations), & SMS ManagementESP & Zero Party Data Collection SetupDeliverability Audits, Email Performance Reporting & A/B Testing Daha az göster