Chuck Edmonson

Experience

• 

  Fifth Third Bank

  Jan 2002 - Jan 2010

  Vice President, Marketing Director

  • Generated loan growth of $118,000,000.• Generated deposit growth of $6,000,000.• Implemented integrated campaign resulting in $49,000,000 in new sales.• Supported 190 Branches, 45 Business Bankers, 100 Commercial Managers, and 65 Securities Officers.• Planned and coordinated $500,000 annual media partnership.• Secured over 14,000,000 annual impressions through naming rights sponsorship.

• 

  Synchrony

  Oct 2010 - Nov 2014

  Digital Marketing Manager

  • Integrated digital purchase capabilities for 60+ dealers into the corporate B2C website.• Migrated over 100 B2B dealers to the Business Center financing portal.• Advanced B2B dealer engagement with the Business Center financing portal by 80%.• Increased inbound new dealer leads by 100%.

• 

  STRATACACHE

  Nov 2014 - Aug 2015

  Senior Marketing Director

  • Launched email campaign with response rate 500% above average.• Created integrated campaign that secured a response rate 400% above plan.• Boosted global top-of-funnel acquisition by over 200%.• Increased website new visitor counts by 30%.• Established a content library with over 30 new whitepapers, toolkits, and videos.

• 

  Air Force Museum Foundation

  Nov 2015 - Mar 2022

  Director of Marketing and Communication

  • Surpassed annual revenue targets by $2,000,000.• Achieved a 15X increase in visitors and $40,000 in online store revenue.• Reduced vendor expenses by $20,000.• Coordinated quarterly and annual publications sent to over 10,000 donors.• Increased social media fans by 8%, impressions by 77%, and engagements by 40%.• Redesigned 40-year-old brand based on data collected from over 1,500 stakeholders.

• 

  The Lubrizol Corporation

  Mar 2022 - Aug 2023

  Global Digital Manager

  • Increased digital campaign click-through rates by 20% and decreased opt-outs by 10%.• Saved $110,000 by prioritizing IT projects and consolidating contracts.• Negotiated a strategic consolidation of vendor contracts, saving $30,000.• Managed security, design, and marketing updates across 40 websites.

• 

  Dayton Area Chamber of Commerce

  Sept 2024 - now

  Director of Marketing & Member Engagement