Matej Kraus

Experience

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  Slovak Football Association

  Jan 2017 - Feb 2017

  Marketing Intern

  - Participation on a PR campaign for the Slovak U21 team before UEFA European Championship 2017 in Poland.

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  FK Inter Bratislava

  Aug 2017 - Jul 2018

  PR and Social Media Manager

  - Wrote and distributed press releases to targeted media outlets.- Managed enquiries from journalists, fans, and partner organizations.- Oversaw website content and updates to ensure timely communication.- Managed social media channels, building fan engagement and strengthening the club’s digital presence.

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  Sponsor.Online

  Jun 2019 - Apr 2023

  - Led and supervised cross-functional team operations, ensuring alignment with strategic goals and best practices.- Partnered with senior leadership on long-term strategic planning, growth initiatives, and operational excellence.- Implemented KPI frameworks and reporting systems to track performance, improve efficiency, and optimize outcomes.- Streamlined workflows and introduced data-driven processes, resulting in improved accountability and delivery. - Led research and insights projects for rights holders and brands, supporting commercial decision-making.- Conducted market analysis and trend monitoring across sports sponsorship and fan engagement.- Developed proposals and strategic recommendations for partners, based on BI tools and data platforms (SPONSORs.de, Blinkfire, Logograb/VISUA, SimilarWeb, etc.).- Managed project execution end-to-end, ensuring timely delivery and measurable impact.

  • Head Of Operations & Research

    Sept 2021 - Apr 2023

  • Research Manager

    Mar 2020 - Aug 2021

  • Sponsorship Coordinator

    Jun 2019 - Mar 2020
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  Johan Cruyff Institute

  Oct 2022 - now

  Associate Lecturer - Sponsorship

  - Teaching courses in sponsorship strategy and activation for international students.- Mentoring students on practical applications of sponsorship valuation, ROI measurement, and activation planning.- Sharing experience from rights holder and brand perspectives, connecting theory with real-world case studies including guest sessions with industry professionals.

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  Český hokej

  Aug 2024 - now

  - Developed and implemented the marketing strategy for the IIHF Women’s World Championship 2025 in České Budějovice.- Sponsorship sales, securing partnerships and negotiating agreements with both local and international brands.- Managed sponsorship activation, ensuring delivery of rights, visibility, and partner engagement before and during the tournament.- Coordinated with international governing bodies including IIHF, Hockey Canada, and national federations to ensure alignment on event marketing and operations. Show less

  • Marketing Innovation Manager

    Apr 2023 - now

  • Marketing Manager - IIHF Women's World Championship 2025 (České Budějovice, Czechia)

    Aug 2024 - Apr 2025