Alexis Ogtong

Experience

• 

  Kendra Scott

  Jan 2016 - Jan 2018

  Kendra Scott is a fashion lifestyle brand focused on family, philanthropy, and fashion.• Established company brand within community through strategic relationship building among philanthropic organizations, local sororities, and hospitals• Coordinated weekly philanthropic events and off-site trunk shows• Executed marketing strategy through advertisement in local press, newsletters, and social media accounts• Promoted from sales associate within 8 months for demonstrated leadership and exceptional customer relations Show less

  • Sales Key Holder

    Jan 2017 - Jan 2018

  • Sales Associate

    Jan 2016 - Jan 2017
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  University of San Diego Research Community

  Jan 2016 - Jan 2017

  Research Assistant

  Conducted lab research under the mentorship of Associate Professor, Dr. Timothy Clark.

• 

  Forward

  Jan 2018 - Jan 2020

  Healthcare start-up combining hardware, software and doctors under one roof to make high-quality care available to those who need it the most. Forward is backed by Founders Fund, First Round, Khosla Ventures, and more.As a Growth Marketer, I acted as the agency lead and project manager to overhaul Forward's social content strategy and editorial calendar. As part of my strategy, I designed its first influencer campaign strategy, owning 40+ influencer collaborations that resulted in 4 million organic impressions per month. Other wins and responsibilities include:• Oversaw creative direction and production of #AskAnMD, the top-performing social media video series — outperformed all previous social campaign engagement rates by 100%• Introduced user-generated content strategy to grow organic audience — resulted in 5% increase across channels• Boosted engagement by 10% on Facebook and Twitter, 15% on Instagram by building compelling social campaigns to educate on health & wellness topics• Leveraged key insights to ensure campaigns consistently met company brand-building performance indicators• Collaborated with partner teams to create messaging for product launch emails, PR briefs, and recruiting newsletters Show less

  • Brand Marketing

    Jan 2019 - Jan 2020

  • Sales

    Jan 2018 - Jan 2019
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  ResMed

  Sept 2020 - now

  • Manager, Healthcare Consumer Marketing

    Mar 2022 - now

  • Digital Marketing Specialist

    Sept 2020 - Mar 2022