Ifeoma Halim

Experience

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  Africapractice

  Oct 2014 - Feb 2015

  Strategic Communications Intern

  • Developed information reporting and research skills from the composition of 10-Day weekly and monthly news reports, the creation of research papers and highly detailed stakeholder lists• Conducted weekly interviews of important stakeholders for news reports and analyses• Performed media monitoring duties, identifying press coverage of clients’ products and services

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  ConnectNigeria.com

  Mar 2015 - Dec 2015

  Content Developer

  ● Served as the acting editor-in-chief for three months● Daily generated engaging blog content and press releases for platform● Conceptualized and developed content ideas for its video channel, CNTV

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  Anakle Limited

  Jan 2016 - Dec 2018

  Highlights:● Led a content development team (including content writers, social media handlers and a videographer)● Developed and executed content marketing strategies for the promotion of Africa’s first digital bank app and West Africa’s first treasury bills app (pre and post-launch)● Collaborated on the development of a brand manual and content strategies for a leading, internationally recognised pan-African payments platform ● Created and executed social media content strategies for brands in the telecoms, FMCG, banking, health insurance and women empowerment sectors● Managed two daily edutainment platforms for female and youth target audiences

  • Content and Social Media Lead

    Jul 2016 - Dec 2018

  • Content Associate

    Jan 2016 - Jul 2016
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  Gidi Mobile

  Aug 2019 - Dec 2020

  Senior Audience Engagement Executive

  ● Developed brand messaging for a range of stakeholders as part of the company’s go-to-market strategy. ● Created pitch decks, ad scripts, company brochure, fliers, social media content, newsletter content etc● Managed relations with an international PR agency for the execution of media rounds. ● Introduced a social media pillar to promote brand credibility ● Developed and executed a communication strategy for a virtual tournament campaign, a first-of-its-kind in Nigeria

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  Women In Management, Business & Public Service

  Jul 2021 - Apr 2022

  Communications Executive

  ● Served as the team lead/secretary of the Communications and Publicity Committee for the 20th WIMBIZ Annual Conference● Developed, managed, edited and/or distributed official press releases, social media content, website content, blog articles, newsletter content and annual reports● Successfully scheduled and co-ordinated pre-conference media rounds to six tier 1 media houses with nationwide coverage● Planned a press conference with 20+ Tier 1 and Tier 2 media houses present● Managed a database of 40+ journalists for media engagement Show less

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  UBA Group

  May 2022 - Dec 2023

  Product Marketing Partner

  ● Developed and implemented marketing plans and budgets featuring social media, public relations, digital marketing, email marketing, OOH advertising, radio advertising, SMS marketing and market activation activities. ● Liased and managed relationships with cross-functional teams to ensure timely and cost-efficient execution of campaigns to guarantee ROI.● Worked with creative team to translate messaging into sales and marketing collateral● Developed and executed internal communication campaigns to align all staff on product and campaign launches ● Planned and executed draws to increase account openings and conversions ● Sought strategic partnerships to increase top-of-mind-awareness and conversions● Conducted monthly reporting of marketing activities to determine impact on sales and optimise as applicable● Coordinated project with Group Head to ensure group-wide compliance of communication templates and models across 20 African subsidiaries Show less

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  MTN

  Dec 2023 - now

  Manager, Brand and Communications, Enterprise Business