
Elaine Louisa Ang
Field Merchandiser

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About me
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Education

The University of Huddersfield
-Bachelor's degree (HONS) Fashion & Marketing
Nanyang Academy of Fine Arts
-Diploma Fashion Merchandising & Marketing
Experience

P&G Prestige Products
Jan 2009 - Dec 2011Field MerchandiserPermanent RoleJob Responsibilities:• Handled 9 renowned designer fragrance brands• Oversee visual merchandising of products according to planogram guidelines given by principal• Ensured healthy stock levels in boutiques, department stores and private perfumeries • Build rapport and established customer relationships with new and existing vendors to optimize brands’ presence and awareness• Negotiation with vendors for “premium” display spaces of products • Administrative and ad-hoc duties as assigned by manageme Show less

Mouawad
Feb 2012 - Sept 2014Sales / Marketing ExecutivePermanent RoleMarketing Executive (June 2013 - Sep 2014)Sales Executive (Feb 2012 - May 2013)Job Responsibilities:• Involved in visual merchandising, inventory and other admin duties as assigned by management Liaised with external and internal stakeholders including customers, suppliers, partners, team members and management • Sourced for advertising opportunities online/offline • Manage production and distribution of marketing materials, assisted with copywriting• Sourced and secured collaborative partners and sponsors for in-boutique and external venue events to drive sales and retention efforts • Handled sales transactions, overall customer service and participation in Jewellery exhibitions • Involved in visual merchandising, inventory and other admin duties as assigned by management Show less

UBM Exhibition Singapore Pte Ltd
Jan 2015 - Jul 2017Senior Marketing ExecutivePermanent RoleHalf of the marketing team behind the Singapore Jewellery and Gem Fair held at Marina Bay Sands Convention Centre occupying 10,000 sqm and 5-figure attendee numbers.Jobs Responsibilities:1) Visitor Promotion • Door to door visits to regional and local jewellery retailers, department stores and associations • Coordinated telemarketing campaigns with regional and local telemarketers 2) Database Management • Databuilding, Updating and Maintenance • Churning reports for analysis on market segments 3) Partnerships and Networking• Sourced, negotiated, secured local/regional jewellery trade associations and lifestyle partners to garner visitorship support for the exhibitions • Network with HNWI/VIP target audiences through attending events by media partners like Singapore Tatler, Indonesian Tatler, ICON 4) Other Duties:• Source venues for exhibition promotion roadshows • Liaise with appointed hotel for overseas trade buyer delegation groups/qualified hosted buyers • Managing marketing budget • Evaluation of marketing campaignsKey Accomplishments:- I successfully organized 4 trade buyer delegation groups consisting of VIP, key buyers and association members from Asia to attend the 2016 Singapore Jewellery and Gem Fair held at Marina Bay Sands – 70% increment from 2015. - I have also successfully organized private events in partnership with lifestyle partners targeting C-Level and HNWI guests held during and within the jewellery exhibition – 50% increment from 2015. - I Initiated and executed exclusive barter partnerships and sponsorships to drive visitorship for the jewellery exhibition, with minimum 10% contribution to overall exhibition visitor numbers – resulting in 90% cost savings for visitor promotion marketing targeting C-level and HNWI guests. - I championed the Database Management System for the Singapore Jewellery Fairs – meticulously maintained and reduced returned mails/emails to less than 3% year on year. Show less

Mummy's Market
Sept 2017 - Sept 2018Business Development ExecutivePermanent RoleOne-third of the Kids Team behind the Kids World Fair held at the Singapore Expo with 6-figure attendee numbers.Job Responsibilities:• Prospecting sales leads and pitching to new potential customers under the Kids' portfolio• Accessing customers business objectives • Selling various marketing platforms such as Exhibition, Publication, School Outreach Programmes, Digital and Awards • Conceptualize brand activation campaigns for customers as part of value-added marketing efforts Maintain follow-up and active communication with customers from start to end of marketing campaignsKey Accomplishments:- I have acquired new customers contributing to 30-40% of sales objectives and retention of existing customers with 10-20% of increased spending. Notable clientele includes Prudential, Loacker, Vitakids, Medimex to name a few. Show less

WingsOverAsia Pte Ltd
Nov 2018 - Feb 2019Sales and Marketing Lead, Venue Rental and Event ManagementContract RoleMain point of contact for all event enquiries and overseeing event operations.Job Responsibilities:• Drive rental and marketing of spaces within facility through utilizing all relevant offline/online channels • Build, cultivate and maintain long term relationships with customers • Understand clients' needs and propose spaces • Prepare sales pitches, presentations and quotations • Liaise and work with internal/external parties to plan and execute events • Manage, assess, track and report analytics post events Key Accomplishments:- Secured notable clients like Changi Airport Group, Singapore Tourism Board, ST Engineering to name a few for various corporate functions ranging from Dinner and Dance to Meetings Show less
Licenses & Certifications

Business Model Roadmapping
Singapore Manufacturing FederationJan 2019
Selling Skills and Sales Strategies
Singapore Manufacturing FederationJan 2019
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